[AutonomousVehicles] Study shows self driving features are top of america's wish list for new vehicles

[Cornelius Butler]

Study finds hands-free driving surges to top of new car shoppers’ wish lists


A recent study by AutoPacific revealed a massive shift in consumer
attitudes toward self-driving technology. Among nearly 18,000 respondents,
hands-free, semi-autonomous highway driving has emerged as the most desired
feature, ranking alongside reverse automatic braking.

https://www.cbtnews.com/study-finds-hands-free-driving-surges-to-top-of-new-car-shoppers-wish-lists/

Article Text:

AutoPacific study hands-free driving
A recent study by AutoPacific revealed a massive shift in consumer
attitudes toward self-driving technology. Among nearly 18,000 respondents,
hands-free, semi-autonomous highway driving has emerged as the most desired
feature, ranking alongside reverse automatic braking.

Just a year ago, hands-free driving didn’t rank in the top 10. Now, 43% of
shoppers are requesting it, indicating growing comfort with driver-assist
systems as they become more mainstream.

Here’s why it matters:
The growing interest in hands-free driving presents a critical opportunity
for dealerships to align their inventory, marketing, and sales strategies
with shifting consumer demands. As semi-autonomous systems like Tesla’s
full self-driving (FSD), Ford’s BlueCruise, and GM’s Super Cruise become
more widely available, dealership staff must be equipped to explain and
demonstrate these features effectively.

This trend could also influence OEM production decisions and dealership
training requirements. Which may ultimately impact showroom conversations
and upsell strategies.


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Key takeaways:
Popularity surge
Semi-autonomous hands-free highway driving is now tied as the most desired
feature among U.S. car shoppers, cited by 43% of respondents.
A dramatic change
Just one year ago, this feature wasn’t even in the top 10, highlighting a
sharp increase in consumer openness to partial automation.
Preference for partial autonomy
More respondents wanted semi-autonomous driving systems than fully
self-driving cars, suggesting consumers still want control but with added
convenience.
Driving adoption
Systems like Tesla’s Full Self-Driving (Supervised), GM’s Super Cruise, and
Ford’s BlueCruise are increasing public familiarity and acceptance of
hands-free tech.
Preparation for inquiries
As interest rises, sales teams must be ready to explain feature
functionality, safety requirements, and how semi-autonomous systems differ
across brands.
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