[Blindtlk] REDBOX DISCRIMINATES AGAINST THE BLIND BYFAILINGTOPROVIDE ACCESSIBLE SELF-SERVICE KIOSKS

Gary Wunder GWunder at earthlink.net
Mon Jan 16 02:52:14 UTC 2012


One problem, of course, is that these devices are offered as an alternative
to hiring personnel to talk with us and help us make choices. If there is no
way for us to do a thing, there is no discrimination, but if a device can be
made accessible but simply is not, then we allow our own exclusion by not
trying to press for equal access.

I think there is one other point here. I've never seen a Federation action
commenced in court where first a negotiated settlement wasn't tried and
tried and tried. It is often accepted that our society is lawsuit happy, but
my experience, at least as far as we are concerned, is that the suit is the
last chance we have to make a difference. We didn't start by suing AOL or
Target or the National Council of Bar Examiners. There were clear efforts to
get the attention of their brass and often our work at making contact was
met with the determined resolution to keep us away from anyone who could
make a decision. Even in the case of the car companies and cars too quiet to
hear, we were not initially welcomed by the companies with open arms. They
used their PR people to keep us away from their technicians, their managers,
and their sound experts. Had we not worked on a law, we would not have had
the chance to build the relationships that lead to it. Equally true is that
if we were simply sue happy, we'd have filed suit and still be litigating,
rather than working on implementing regulations to make our travel safer.

I hate war, but I recognize that a country that openly commits it will never
go to war has told his would-be aggressors they will find easy victory. 

One last thought. What I can usually accept as a reasonable accommodation by
relying on another person soon becomes unworkable. Airlines are a good
example. Electronic ticket purchasing was at first a convenience. Now listen
on the phone and learn that there are special fares available only for those
who check-in online. Look at the studies and find how infrequently blind
travelers, even when they say they are blind and cannot use the online
systems, are offered fares higher than those available online. Look at the
seating policy on Southwest where we are "invited" to check-in 24 hours
ahead of our flight, but if you don't do that, you are not in the
preferential boarding group they designate with letters. At this point my
alternative technique isn't much of an alternative so I start pressing for
an accessible website. The service that starts only as entertainment soon
becomes part of a homework assignment for school and a way to distribute
educational materials on the job. The distinction between what is
entertainment and what is absolutely critical is harder and harder to make
as televisions become computers and computers become any kind of device one
can imagine. Who would have thought that we'd arrive at a time when someone
would select a telephone based on the radio and television content it would
make available.

At our last Missouri board meeting, I asked how many people routinely hire
readers. Of the thirty people there, three said they did. I asked about
volunteers and got nothing in response. So, whether for good or ill, many of
us do not have or do not avail ourselves of sighted assistance. This
wouldn't work for me with the print that passes through my office, but
apparently it works for others and the answer has to be accessible hardware
and software to read mail, pay bills, and fill out the forms that are
required to get along in the world.

Warmly,

Gary

  

-----Original Message-----
From: blindtlk-bounces at nfbnet.org [mailto:blindtlk-bounces at nfbnet.org] On
Behalf Of Bryan Schulz
Sent: Sunday, January 15, 2012 8:01 PM
To: Blind Talk Mailing List
Subject: Re: [Blindtlk] REDBOX DISCRIMINATES AGAINST THE BLIND
BYFAILINGTOPROVIDE ACCESSIBLE SELF-SERVICE KIOSKS

hi,

this is a main problem i see with blind people; they are too
proud/egotistical to admit they need help.
i guarantee you like at a McDonald's location, one of the workers there
wouldn't mind saying what movies they have on hand maybe unless it was high
noon and all lines were 4-5 customers deep.
it could actually go smoother as they probably know how to quickly work the
machine and they feel glad to help.
so you say "yes, that one sounds good, thanks" then swipe your card.
Bryan Schulz


  ----- Original Message ----- 
  From: Ray Foret Jr 
  To: Blind Talk Mailing List 
  Sent: Sunday, January 15, 2012 7:48 PM
  Subject: Re: [Blindtlk] REDBOX DISCRIMINATES AGAINST THE BLIND BY
FAILINGTOPROVIDE ACCESSIBLE SELF-SERVICE KIOSKS


  Uh, in which case, how would you propose to enter the choices you want?  I
still maintain the action is correct; and, I want to make my own  choices.
Why should you not?


  Sincerely,
  The Constantly Barefooted Ray!!!

  Now a very proud and happy Mac user!!!

  Skype name:
  barefootedray

  Facebook:
  facebook.com/ray.foretjr.1



  On Jan 15, 2012, at 7:41 PM, Bryan Schulz wrote:

  > hi,
  > 
  > this is not like using an atm.
  > all you have to do is swipe your card and don't have to punch in your
pin.
  > other than being able to know what the choices are, the accessibility
challenge is the same as the airport terminal case which was lost.
  > if there is one that should be accessible, i would say the airport
terminal is more important.
  > 
  > Bryan Schulz
  > 
  >  ----- Original Message ----- 
  >  From: Marion Gwizdala 
  >  To: Blind Talk Mailing List 
  >  Sent: Sunday, January 15, 2012 6:58 PM
  >  Subject: Re: [Blindtlk] REDBOX DISCRIMINATES AGAINST THE BLIND BY
FAILING TOPROVIDE ACCESSIBLE SELF-SERVICE KIOSKS
  > 
  > 
  >  Bryan,
  >      There is not an architect in the United States who would design a 
  >  building with steps and would not consider designing an alternative
method 
  >  of accessing the building. Similarly, no architect would design this 
  >  building with doorways too narrow to accommodate a wheelchair. the
reason 
  >  these accessible design features are so globally implemented into
buildings 
  >  is due to the advocacy of those who use wheelchairs. I suppose one
could 
  >  argue that someone else could go into the building to conduct the
business 
  >  for the wheelchair user, just as you argue that someone else can
complete 
  >  the transaction at Red Box for the blind. The law defines
discrimination, in 
  >  part, as an unequal benefit and this is certainly unequal.
  >      I believe it is reasonable for the blind to expect that digital 
  >  architecture is accessible to us. law suits are one of the ways these
things 
  >  are accomplished. In our system of justice known as  case law, the
courts 
  >  are responsible for interpreting just what a particular law actually
means 
  >  and defining its practical implementation. It is due time that those 
  >  responsible for designing digital architecture be held responsible for
the 
  >  simple features of audible output. Until companies understand that
blind 
  >  people are consumers, we will continue to be unequal.
  > 
  >  Fraternally yours,
  >  Marion Gwizdala
  > 
  > 
  > 
  > 
  > 
  >  ----- Original Message ----- 
  >  From: "Bryan Schulz" <b.schulz at sbcglobal.net>
  >  To: "Blind Talk Mailing List" <blindtlk at nfbnet.org>
  >  Sent: Sunday, January 15, 2012 7:13 PM
  >  Subject: Re: [Blindtlk] REDBOX DISCRIMINATES AGAINST THE BLIND BY
FAILING 
  >  TOPROVIDE ACCESSIBLE SELF-SERVICE KIOSKS
  > 
  > 
  >  hi,
  > 
  >  so if someone had to take the guy to the location anyway, why is he so 
  >  miffed about the machine?
  >  why not sue the film company for leaving out descriptions as well?
  >  people today are very sue happy.
  > 
  >  Bryan Schulz
  > 
  >    ----- Original Message ----- 
  >    From: David Andrews
  >    To: blindlaw at nfbnet.org
  >    Sent: Sunday, January 15, 2012 11:54 AM
  >    Subject: [Blindtlk] REDBOX DISCRIMINATES AGAINST THE BLIND BY FAILING
TO 
  >  PROVIDE ACCESSIBLE SELF-SERVICE KIOSKS
  > 
  > 
  > 
  >> 
  >> FOR IMMEDIATE RELEASE
  > 
  > 
  > 
  >> January 12, 2012
  > 
  > 
  > 
  >> CONTACTS: Bryan Bashin, CEO, Lighthouse for the
  >> Blind (415) 694-7346 Lisamaria Martinez,
  >> plaintiff (510) 289-2577 Michael Nunez of
  >> Disability Rights Advocates (510) 665-8644 Jay
  >> Koslofsky of Law Offices of Jay Koslofsky (510) 280-5627
  > 
  > 
  > 
  > 
  >> REDBOX DISCRIMINATES AGAINST THE BLIND BY
  >> FAILING TO PROVIDE ACCESSIBLE SELF-SERVICE
  >> KIOSKS Oakland, CA - January 12, 20012 - Recent
  >> technological advances are sweeping the nattion,
  >> changing the way people buy products and
  >> services. Self-service kiosks with automated,
  >> touch-screen interfaces now allow people to
  >> bank, shop, and conduct a wide range of
  >> transactions independently, without the
  >> assistance of a clerk. This technology is fast
  >> becoming an integral part of our every day
  >> lives. Although these technologies can make our
  >> lives easier, Redbox, a video rental giant, has
  >> chosen to use self-service kiosks with
  >> touch-screen controls that exclude the blind
  >> from using its services.  Blind Californians
  >> cannot use touch-screen kiosks that offer only
  >> visually-based controls. A class action lawsuit
  >> filed today in the United States District Court
  >> for the Northern District of California
  >> challenges Redboxâ?Ts inaccessible kiosks. The
  >> lawsuit is the first of its kind in the country.
  >> The suit is brought by the Lighthouse for the
  >> Blind and Visually Impaired, as well as five
  >> blind individuals, on behalf of blind and
  >> visually impaired people throughout
  >> California.  Plaintiffs are represented by
  >> Disability Rights Advocates (â?oDRAâ?ˇ), a
  >> non-profit disability rights legal center
  >> headquartered in Berkeley, California that
  >> specializes in high-impact cases on behalf of
  >> people with disabilities. Plaintiffs are also
  >> represented by the Law Offices of Jay Koslofsky;
  >> Mr. Koslofsky is an experienced civil rights
  >> attorney. Redbox has a major share of the video
  >> rental market. Redbox DVD rentals account for
  >> approximately 34% of the DVD rental market
  >> nationwide. According to Redbox, almost 60
  >> million videos are rented from its kiosks
  >> nationally each month. Redbox kiosks can be
  >> found at thousands of businesses throughout
  >> California including Save Mart, which is a
  >> business that is also named as a defendant in
  >> the lawsuit. For generations, blind and visually
  >> impaired people have watched and enjoyed movies
  >> as an ordinary part of daily life. Blind people
  >> with some remaining vision may watch films on
  >> their own or with sighted friends and family who
  >> can describe the details and actions of a film.
  >> In addition, many blind people enjoy watching
  >> dialogue driven films. Plaintiff Lisamaria
  >> Martinez is a legally blind resident of Union
  >> City, California. â?ˇI love watching movies with
  >> my husband and son and would like to
  >> independently rent movies for my family at
  >> Redboxes,â?ˇ said Lisamaria Martinez. Plaintiff
  >> Joshua Saunders is a legally blind resident of
  >> El Cerrito, California who enjoys watching
  >> movies with friends and family. â?oIâ?Tm not
  >> asking for the world here but simply for the
  >> ability to rent DVDs from Redboxes just like
  >> everyone else can,â?ˇ said Joshua Saunders.
  >> Redboxâ?Ts inaccessible touch-screen kiosks shut
  >> out a large and growing community of blind
  >> Californians. It is estimated that 100,000
  >> Californians are legally blind and as the
  >> population continues to age, the number of
  >> adults with vision loss will increase. The
  >> technology exists to make self-service kiosks
  >> accessible to the blind. Accessible ATMs and
  >> iPhones make use of tactile controls and/or
  >> screen reading software that enables blind
  >> people to use these devices. â?oA lack of
  >> accessibility in newly emerging forms of
  >> commerce is a symptom of the overall growing
  >> technological divide that blind people
  >> experience when companies fail to build in
  >> accessible features at the onset,â?ˇ said Bryan
  >> Bashin, Executive Director/CEO of the Lighthouse
  >> for the Blind and Visually Impaired.
  >> â?oTechnology is a double edged sword. It has
  >> the power to enable millions, but it can disable
  >> many Americans far more than it enables them if
  >> accessibility is not built into technology at
  >> the beginning,â?ˇ said Jay Koslofsky,
  >> Plaintiffsâ?T attorney of the Law Offices of Jay
  >> Koslofsky. â?oRedbox is shutting out thousands
  >> of Californians from its services because it
  >> refuses to make its technology accessible to
  >> blind consumers,â?ˇ said Michael Nunez,
  >> Plaintiffsâ?T attorney of Disability Rights
  >> Advocates. About Lighthouse for the Blind and
  >> Visually Impaired The Lighthouse for the Blind
  >> and Visually Impaired, a non-profit corporation,
  >> is one of Californiaâ?Ts oldest organizations
  >> serving the blind and visually impaired
  >> community.  The Lighthouse is dedicated to
  >> aiding blind and visually impaired individuals
  >> in leading productive, enriching, and
  >> independent lives. About Disability Rights
  >> Advocates (DRA) Disability Rights Advocates is a
  >> non-profit legal center which, for nearly twenty
  >> years, has specialized in high-impact class
  >> action litigation on behalf of people with all
  >> types of disabilities.  DRA litigates nationally
  >> and has offices in New York City and Berkeley,
  >> California. About Law Offices of Jay Koslofsky
  >> Jay Koslofsky is an attorney in private practice
  >> with more than 30 years of experience. He
  >> specializes in civil rights cases and class action litigation. ###
  > 
  > 
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