[Cash-and-caring] twhen writing appeal letters

Mon Nov 26 13:45:14 UTC 2012

Good morning
I think the letter in GUIDESTAR below has nailed the questions people ask before donating. Perhaps this will could help us with writing appeal letters.

Cordially,

Lorraine Rovig
NFB Program Operations Specialist &
Assistant to Chairperson Patti Chang, Esq., NFB Scholarship Committee
Office:  410-659-9314, x2415

From: GuideStar [mailto:messages at guidestar.org]
Sent: Wednesday, November 21, 2012 8:16 AM
To: Rovig, Lorraine
Subject: We Can Help Your Favorite Cause

[We Can Help Your Favorite Cause]<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1461i,jlx,7z5x,5454,l4xs,nl3&MLM_MID=1874070&MLM_UNIQUEID=f0c4007767>

We were so excited and humbled to see this blog post from our friend Kate at iOnPoverty.tv that we decided to share it with all of you. We couldn’t agree with her more. There are a lot of issues—big and small—that people are working every day to solve. As an individual, the best approach may be to pick one or two causes and care passionately and deeply about them. But as an organization, we can take a step back and help make an impact<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1461i,jlx,2e46,5z2q,l4xs,nl3&MLM_MID=1874070&MLM_UNIQUEID=f0c4007767> at a sector-wide level.

We want to help you make smart, effective financial decisions about where to donate your time and money. But as a nonprofit ourselves, we need your help to continue this free public service. To learn more about where your contribution to GuideStar would go, please visit our Web site and consider making a donation<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1461i,jlx,9zg4,hqps,l4xs,nl3&MLM_MID=1874070&MLM_UNIQUEID=f0c4007767> today.
[http://secure.elabs6.com/content/12346511/donate-button-140x60-01.png]<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1461i,jlx,dlbd,d285,l4xs,nl3&MLM_MID=1874070&MLM_UNIQUEID=f0c4007767>

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"There are so many ways to make a change in this world that it’s difficult to know where to begin. Even if you have a cause you’re passionate about, like eradicating hunger, it’s easy to be overwhelmed by potential ways you can help. Do you give money or food to the homeless man you walk by on the way to work every day? Do you go and volunteer at your local food bank? Do you start your own organization to help your community? Do you donate money to a national organization? And if you do decide to donate money, how can you ensure that your contribution is being used as fully as possible to help the people you intend it to go to? The last question, at least, is easily answered. You can turn to GuideStar."

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[GuideStar logo]<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1461i,jlx,8qbm,982h,l4xs,nl3&MLM_MID=1874070&MLM_UNIQUEID=f0c4007767>
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Check out GuideStar's Blogs:
The Trust Blog<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1461i,jlx,61zo,fsxo,l4xs,nl3&MLM_MID=1874070&MLM_UNIQUEID=f0c4007767>��|��Philanthropedia Blog<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1461i,jlx,53eg,ikmt,l4xs,nl3&MLM_MID=1874070&MLM_UNIQUEID=f0c4007767>

Resources to expand your donor base<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1461i,jlx,66jy,6jcv,l4xs,nl3&MLM_MID=1874070&MLM_UNIQUEID=f0c4007767>

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We do not sell, rent, or lend the e-mail addresses of our subscribers. View GuideStar's privacy policy<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1461i,jlx,1wwa,4e77,l4xs,nl3&MLM_MID=1874070&MLM_UNIQUEID=f0c4007767>.

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