[Cash-and-caring] FW: GuideStar article - Raising Thousands of Dollars by E-mail

Rovig, Lorraine LRovig at nfb.org
Thu Jul 18 13:25:53 UTC 2013 

I found this article has answers to questions I did not know to ask about raising funds by email. I think this is good information to use to better promote our on-the-ground fundraisers to a wider audience and perhaps solicit direct donations, but one question remains: How do we grow the list of people sent the emails? Below my name is a copy and paste of the article, then the complete “GuideStar” e-zine (with its links) in case you’d like to read their other articles.

Lorraine Rovig
At NFB in Baltimore, MD
Office 410-659-9314, x2415
·         News<http://www.guidestar.org/rxg/news/index.aspx> >
·         Articles<http://www.guidestar.org/rxg/news/articles/index.aspx> >
·         2013<http://www.guidestar.org/rxg/news/articles/2013/index.aspx> >
Raising Thousands of Dollars with E-mail: Interview with Madeline Stanionis
July 2013
Madeline Stanionis, author of Raising Thousands (if Not Tens of Thousands) of Dollars with Email, recently spoke with her publisher about e-mail fundraising. GuideStar has published an excerpt from the book<http://www.guidestar.org/rxa/news/articles/2006/writing-e-mails-for-fundraising.aspx>, and we're pleased to be able to share Ms. Stanionis's additional thoughts with you.
Some say a subject line should be no more than 40 characters. Do you agree?
A subject line should be as long as it needs to be to do the job. Sometimes it's a little longer, sometimes not. If you have a great, relevant subject line that's 45 characters, use it! Of course, if your subject isn't great, do keep it on the shorter side.
So tell me how to write a great subject line.
Okay, I'll give you nine (I like to be specific) pieces of advice:
·         Climb inside your readers' heads and understand where they're at when it comes to your cause and lead with what THEY are thinking (not with what your organization wants to say!).
·         Consider what else may be in their in-box that day. How will you stand out (without using a bait-and-switch gimmick that doesn't match the message inside)?
·         Pay attention to subject lines used by large organizations. Chances are good they're testing sub lines and are using theirs for good reason.
·         Use relevant news and pop culture. Use the sub line to connect what your reader is watching or reading with what you're messaging about.
·         Shock, but only when justified. Sometimes situations are horrific, gorgeous, unbelievable, deadly, hilarious, and/or devastating. Usually, they're not. But sometimes!
·         Get personal by using everyday terms, casual sentences, and occasionally questions.
·         Read your subject line aloud and listen to how it sounds.
·         Avoid CAPS.
·         Don't be afraid of sentence fragments, slang words, lowercase, and other casual conventions. E-mail is a relaxed medium.
And what are some of the best subject lines you've seen?
Well, the best subject line is the one that performs well today. It might not be the best tomorrow! But here's a few I've liked recently:
Dunkin vs. Starbucks (you know you have an opinion!)
Hey, did I leave my jacket at your place?
1982 called. It wants its pollution back.
1,000 more likes and we get a puppy!
What distinguishes e-mail copy from other forms of writing?
Other forms as in a novel or the NY Times? Or other direct response forms? I'm going with the latter. E-mail is:
·         Certainly shorter than most direct mail.
·         More casual.
·         More personal.
·         Frequent and single-focused vs. occasional and complex. (Except for maybe, e-newsletters).
·         Visual! That doesn't always mean lots of images, but it could.
Does a P.S. have the same power in an e-mail as it does it snail mail?
Jury's still out on that. Some organizations have found a P.S. lifts response; others have seen no lift.
How are smartphones and tablets impacting the way donors read e-mail?
If your e-mail isn't mobile-enabled, you're in trouble. Same goes for your landing pages—and maybe your whole Web site.
However! The upside is that smartphones and tablets make reading and responding to e-mail when you're on the bus or otherwise away from your laptop much more enjoyable. So chances are better that your busy reader might actually read your e-mail when she's on the run.
The best timing for e-mail—is it still Tuesday through Thursday, 9:30-11:30 a.m. and 1:30-4:00 p.m.?
I always say the best time to send your e-mail message is when it's ready. However, the real best time is the moment your audience is most expecting it based on the news, what they're doing at the time, and what your offer is.
The tried and true weekday times still tend to be better for lots of things, but it does depend on a lot of other factors, so I wouldn't make that a hard and fast rule.
Should I ask for a donation in the subject line, or would you recommend a less direct approach?
Depends on what's happening in the world. In a crisis, when the only or best way to help is donating—sure. Year-end? It can work. Other times? Dicey. You don't want to say you're not asking for money in the subject line, but there may be a more enticing way into your story.
What's the fine line, in terms of frequency, between sending enough e-mail to keep people engaged and sending too many, thereby lowering open rates and increasing unsubscribes?
I think you're assuming way too many things in that question! First, you kind of imply that "sending a lot" of e-mail is the same as "sending too many" messages. And, whoa, I think you also decided that sending too many e-mail messages automatically lowers open rates and increases unsubscribes. Sure about that?
Look—I get that it can look that way. Sending too much BAD e-mail can seem like too many e-mail messages and can certainly decrease response. But you know what? If you send good e-mail—really good e-mail—every day, it won't seem like too much, and it can actually increase your response metrics. The problem is that most nonprofits don't have the time or skills to deliver good e-mail frequently. Or—eek—at all! And then we blame the frequency and not the content.
But if what you're asking me for is some sort of rule, I guess I'd say that if you can't gather your best together in an e-mail twice a month or so, then you really have no business sending e-mail at all. And if your words are golden more than twice a week, absent a crisis or critical time period, I'd be quite surprised.
What's a respectable open rate for our e-mails to donors?
Respectable? Hmm. There's a wide range! For big organizations, over 10 percent isn't bad. And many small organizations see much higher open rates. Most important is that you're tracking your open rates and setting your own (respectable) benchmark.
Compared to direct mail, is e-mail a good medium for acquiring donors? And, if so, is there a qualitative difference between the acquired donors?
Let's broaden the conversation to say, simply, online instead of just e-mail—and in doing so, the answer is definitely yes! In fact it's cheaper than many offline sources. Inspire prospects to head to your Web site to give, sign up for an e-mail list, or engage in social media, and you've got a great source of new names.
For a long time, we've known that long letters outpull short ones. Is it the same with e-mail?
Length, schmength. Most people have found that it doesn't usually make much difference. Some have found that short—really short—e-mail at the end of a big campaign can outperform a longer message. But, by and large, it's not a huge deal. And if so, why burn all that time and energy on a long message? Keep it short!
·         How useful did you find this interview? Give us your feedback<https://www.research.net/s/e-mail-fundraising>
© 2013, Emerson & Church, Publishers
Madeline Stanionis has been raising money, organizing, and communicating for organizations and causes for 20 years, not counting her second-grade campaign for George McGovern. She is the CEO of Watershed<http://www.watershedcompany.com>, an online fundraising and advocacy agency; past president and creative director of Donordigital, a full-service online fundraising, advocacy, and marketing company; and author of Raising Thousands (if Not Tens of Thousands) of Dollars with Email<http://www.emersonandchurch.com/books/raisingwithemail.html>.
Note: The views expressed in this interview are those of the participants and may or may not represent GuideStar's opinions. GuideStar is committed to providing a range of topics and perspectives to our users. We make every effort to obtain articles from knowledgeable, trustworthy sources, but we make no warranties or representations with regard to content provided by persons outside GuideStar.
[Madeline Stanionis]
[photo] Madeline Stanionis

From: GuideStar [mailto:messages at guidestar.org]
Sent: Thursday, July 18, 2013 8:08 AM
To: Rovig, Lorraine
Subject: July 18, 2013: Raising Thousands of Dollars by E-mail


Make sure you receive our e-mails. Please add messages at guidestar.org<mailto:messages at guidestar.org> to your address book.




Share this newsletter through social media:   [Digg It!] <http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,1q8s,bkpx,l4xs,nl3&MLM_SOCID=dddde6a59e063cbe9704cdd54320e3cfc182abaaf2f409ddcdfbd839a67231dd0fb630&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>    [Del.ico.us] <http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,5gy3,hlj2,l4xs,nl3&MLM_SOCID=dddde6a59e063cbe9704cdd54320e3cfc182abaaf2f409ddcdfbd839a67231dd0fb630&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>    [Newsvine] <http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,d7mu,bcm8,l4xs,nl3&MLM_SOCID=dddde6a59e063cbe9704cdd54320e3cfc182abaaf2f409ddcdfbd839a67231dd0fb630&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>    [Reddit] <http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,835z,6g8s,l4xs,nl3&MLM_SOCID=dddde6a59e063cbe9704cdd54320e3cfc182abaaf2f409ddcdfbd839a67231dd0fb630&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>    [StumbleUpon] <http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,a1mc,iogd,l4xs,nl3&MLM_SOCID=dddde6a59e063cbe9704cdd54320e3cfc182abaaf2f409ddcdfbd839a67231dd0fb630&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>    [Facebook] <http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,20e7,kn0v,l4xs,nl3&MLM_SOCID=dddde6a59e063cbe9704cdd54320e3cfc182abaaf2f409ddcdfbd839a67231dd0fb630&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>    [Google] <http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,3vfz,gwe,l4xs,nl3&MLM_SOCID=dddde6a59e063cbe9704cdd54320e3cfc182abaaf2f409ddcdfbd839a67231dd0fb630&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>    [Twitter] <http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,32z7,8dah,l4xs,nl3&MLM_SOCID=dddde6a59e063cbe9704cdd54320e3cfc182abaaf2f409ddcdfbd839a67231dd0fb630&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>    [Myspace] <http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,d4go,gyr7,l4xs,nl3&MLM_SOCID=dddde6a59e063cbe9704cdd54320e3cfc182abaaf2f409ddcdfbd839a67231dd0fb630&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>    [LinkedIn] <http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,9snp,gil,l4xs,nl3&MLM_SOCID=dddde6a59e063cbe9704cdd54320e3cfc182abaaf2f409ddcdfbd839a67231dd0fb630&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>



[GuideStar Newsletter]<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,cquk,7mv5,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>


July 18, 2013


Contact Us<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,iw0v,bs49,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>

|


Advertise with Us<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,4ie1,bn3j,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>

|


Support GuideStar<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,9r46,2bii,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>


[Advertisement: PayPal - Take  donations on the go with our free mobile reader]<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,dobf,d11g,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>

[http://www.elabs6.com/content/12346511/GS_leftcol_whitetop.gif]


<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,54c9,ep5y,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>[Letter with @ sign]<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,54c9,ep5y,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767><http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,54c9,ep5y,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>Raising Thousands of Dollars with E-mail: Interview with Madeline Stanionis<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,3abf,bp44,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>

How long should the subject line be? How long should the message be? And other secrets of e-mail fundraising. Read more<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,dkxx,7n14,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>


________________________________

[Advertisement: DonorPerfect]<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,b6ee,b8xj,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>



________________________________



Five Things Your Board Can Do to Lead with Accountability and Transparency<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,dfd2,jdcf,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>

<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,808x,4203,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>[BoardSource Logo]<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,808x,4203,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767><http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,808x,4203,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>Five steps will let the board lead by example. Read more<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,6sbz,2kxw,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>


________________________________



<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,440h,8ljw,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>[IRS updates]<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,440h,8ljw,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767><http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,440h,8ljw,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>IRS Updates, July 2013<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,lj9v,cj9j,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>

IRS Exempt Organizations is offering a full lineup. Read more<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,2595,c9ks,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>


________________________________




New Technology Benefits for Silver- and Gold-Level GuideStar Exchange Participants<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,cs6y,575k,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>

Thanks to a partnership with Grassroots.org, free Web hosting, Web builder, search engine optimization (SEO) consulting, and social venture consulting are just a few of the benefits available. Read more<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,fhss,ao8b,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>


________________________________



Unleash Your Secret Weapon<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,aum6,140n,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>

Give your fundraising and brand a boost by asking your supporters to write reviews about you. Learn more<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,6af9,8eqr,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>


________________________________




[Featured Tweet]<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,gxrw,f7n8,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>






[http://www.elabs6.com/content/12346511/GS_rightcol_greytop.gif]



Recently Published on GuideStar

  *   Veteran Fundraiser Jerold Panas on the Subject of Asking<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,cd2v,6cn6,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>
  *   New Nonprofit Data Analysis Tool, GuideStar Premium Pro, Provides Financial Search Capabilities and Access to Paid Contractor Information<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,9ji8,gfja,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>
  *   GuideStar Announces Overhaul of Nonprofit Transparency Program<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,7p0y,3w8c,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>

See all recent articles<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,3rs,11mh,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>           See all recent releases<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,5d6,47m7,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>



[http://www.elabs6.com/content/12346511/GS_rightcol_greybtm.gif]

[http://www.elabs6.com/content/12346511/spacer.gif][Advertisement: GuideStar Charity Check]<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,5fff,hb44,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>[http://www.elabs6.com/content/12346511/spacer.gif]
[http://www.elabs6.com/content/12346511/GS_rightcol_greytop.gif]



Our Next Webinar

Filling the Gap When You Have a Vacant Leadership Position
July 30, 2013, 1 p.m. ET
Register now<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,h1wi,amgw,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>



[http://www.elabs6.com/content/12346511/GS_rightcol_greybtm.gif]

[http://www.elabs6.com/content/12346511/spacer.gif][Advertisement: GuideStar Premium Pro]<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,9tnu,eug9,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>[http://www.elabs6.com/content/12346511/spacer.gif]
[http://www.elabs6.com/content/12346511/GS_rightcol_greytop.gif]



GuideStar Blog<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,8i6h,5nt7,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>

When it comes to pitching your organization to the media nonprofits are at a distinct advantage because everyone, including the media, loves a good story. Read more<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,dmo4,1ux5,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>

<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,d7i2,9avf,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>[Bunny at the vet]<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,d7i2,9avf,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767><http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,d7i2,9avf,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>




[http://www.elabs6.com/content/12346511/GS_rightcol_greybtm.gif]

[http://www.elabs6.com/content/12346511/spacer.gif]


[Advertisement: GuideStar Exchange]<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,9k5r,99xg,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>


[Follow the Experts! Join Our Online Community]<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,68rv,14os,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>




Volume 13, Issue 7, part 2, July 18, 2013

We do not sell, rent, or lend the e-mail addresses of our subscribers. View GuideStar's privacy policy<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,fdwr,8h2h,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767>.

GuideStar does not endorse, support, sanction, or verify the information or material that is contained in or linked to from paid advertisements in the GuideStar Newsletter. Ads have been obtained from sources believed to be reliable, but their content cannot be guaranteed. Unless otherwise specifically indicated, GuideStar has no affiliation with any of these organizations, and it makes no representations or warranties with regard to their products and/or services.

You received this message because you subscribed to the GuideStar Newsletter.

If you no longer wish to receive e-mails from GuideStar, including newsletters, webinars, training events, and product updates, click here to unsubscribe<http://messages.guidestar.org/functions/mailing_list.html?mid=2188313&submitaction=2&mlid=25413&activity=submit&siteid=12346511&email=lrovig@nfb.org&redirection=http%3A%2F%2Fmessages.guidestar.org%2Ffunctions%2Funsubscribed.html> or send an email here<mailto:unsubscribe-25413 at elabs6.com>.

To limit the types of e-mail messages being sent to your account, click here<http://messages.guidestar.org/c.html?ufl=f&rtr=on&s=7cmmn,1awih,jlx,j9jb,2jvj,l4xs,nl3&MLM_MID=2188313&MLM_UNIQUEID=f0c4007767&EMAIL_ADDRESS=lrovig@nfb.org> to update your GuideStar e-mail preferences.


GuideStar USA, Inc.
1730 Pennsylvania Avenue
Suite 250
Washington, DC 20006


________________________________

[http://messages.guidestar.org/images/mlopen_post.html?rtr=on&siteid=12346511&mid=2188313&mlid=25413&uid=f0c4007767]
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://nfbnet.org/pipermail/cash-and-caring_nfbnet.org/attachments/20130718/a21db135/attachment.html>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image001.jpg
Type: image/jpeg
Size: 6649 bytes
Desc: image001.jpg
URL: <http://nfbnet.org/pipermail/cash-and-caring_nfbnet.org/attachments/20130718/a21db135/attachment.jpg>

More information about the Cash-and-Caring mailing list