[Cash-and-caring] ideas

[Chang, Patti]

I would like to see this group get a little more interactive. Toward that end I am asking people to answer a couple of quick questions:


1.       What are the most successful fundraising ideas you employ?

2.       2. What has not worked or is no longer working?

3.       What precipitated you signing up for this listserv.
I will start by answering these myself.

Over time the best fundraiser our Illinois affiliate has employed is gift certificate sales. It has run its course in Illinois for now but it works like this. A not for profit buys gift certificates from a broker like the Manna Group (888) 272-1952. The entity pays less than the face value of the certificates. You sell them at face value and keep the difference. There is a minimum order to avoid fees. The percentage is generally low in terms of what you make on each order but overtime this is amazing. It also goes to core funding which is awesome.

We also do something called "15 for funds" which Dr. Jernigan taught us decades ago. The legend proclaims that Illinoisans were lamenting our lack of funds at a convention and Dr. Jernigan promised that he could fix that problem in fifteen minutes. He made the direct ask for contributions during our state convention banquet by starting at $500 and working his way down. We have done this every year since. It illustrates the point that you must make the ask before people will contribute.

AmazonSmile is not doing well. We have never gained more than $30 in a quarter. It is a nuisance to sign up for and we already have many NFB affiliates on the system.

I signed up for this listserv because I serve as our Director of Outreach and one of the things I am tasked with is helping our affiliates to fundraise in an efficient manner with an eye towards the longer term and plans to cultivate those who give to NFB.

Hope this good start is helpful.

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