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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial","sans-serif"">One problem with the quiz on Survey Monkey is this: The name of National Federation of the Blind is impossible to read because the background is all black, the print is all
white and fairly small in font size, but that’s not the problem for our name. The name is in, I guess, gray, and absolutely not readable on the page by eyesight. Here is a copy and paste of the text. Humph, now below, here on my email I can read the dim gray
print, but no, not at all on the Survey Monkey page. Sure, shite on black is praised for low vision readers, but since we need to draw in both sighted and blind quiz-takers, this color of gray needs to be changed in the next quiz.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial","sans-serif"">The second problem I noticed: I wanted to take the quiz more than once and the Monkey so annoyingly tells me I’ve already taken it and refuses to let me in to play. That
can work against us too. If I take the quiz more than once, maybe I will feel I owe something to the kitty for my fun.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="background:#141414"><b><span style="font-size:10.5pt;font-family:"Arial","sans-serif";color:white">Welcome<o:p></o:p></span></b></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;background:#141414">
<span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:white"><br>
<b><br>
<i>Welcome to our Quiz on Blindness. Test your knowledge and enter to win $100! </i>
</b><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;background:#141414">
<b><i><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:white">We are the
</span></i></b><b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:white"><a href="http://www.nfb.org/"><i><span style="color:#888888;text-decoration:none">National Federation of the Blind</span></i></a><i>, and we are changing what it means
to be blind through programs and education. Most of our programs and educational materials are of no charge to the public. They are all made possible through generous contributions.
</i></span></b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:white"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;background:#141414">
<b><i><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:white">After you take our quiz feel free to make a donation of your choice through our Pay Pal link. You must enter your email address at the end of the quiz in order to be eligible
for the $100. </span></i></b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:white"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;background:#141414">
<b><i><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:white">The winner will be chosen at random. You will receive a confirmation email. Good luck and spread the word!</span></i></b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:white"><o:p></o:p></span></p>
<div>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:#1F497D">Lorraine Rovig, proofreader<o:p></o:p></span></p>
<p class="MsoNormal"><i><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D">Assistant to the Editors of
</span></i><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D">Future Reflections
<i>and </i>Braille Monitor<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:#1F497D">NATIONAL FEDERATION OF THE BLIND<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:#1F497D">Office: (410) 659-9314, x2415<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial","sans-serif";color:#1F497D">E-mail: lrovig@nfb.org
<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> Cash-and-caring [mailto:cash-and-caring-bounces@nfbnet.org]
<b>On Behalf Of </b>Mark T<br>
<b>Sent:</b> Friday, February 15, 2013 3:46 PM<br>
<b>To:</b> Fund-raising assistance for Chapters and Affiliates<br>
<b>Subject:</b> Re: [Cash-and-caring] quiz turning to cash<o:p></o:p></span></p>
</div>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal" style="background:white"><span style="color:black">I cannot make it due to a big family get together with out-of-town family members.<o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black">Mark<o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal" style="background:white"><b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">From:</span></b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"> Ramona Walhof <<a href="mailto:ramona.walhof@gmail.com">ramona.walhof@gmail.com</a>><br>
<b>To:</b> Fund-raising assistance for Chapters and Affiliates <<a href="mailto:cash-and-caring@nfbnet.org">cash-and-caring@nfbnet.org</a>>
<br>
<b>Sent:</b> Friday, February 15, 2013 7:14 AM<br>
<b>Subject:</b> Re: [Cash-and-caring] quiz turning to cash</span><span style="color:black"><o:p></o:p></span></p>
</div>
<p class="MsoNormal" style="background:white"><span style="color:black"><o:p> </o:p></span></p>
<div id="yiv1611206503">
<p class="MsoNormal" style="background:white"><span style="color:black"> <o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">How many of you can participate in a conference call this Sunday at 9:00 p m Eastern time; 6:00 West Coast time?
</span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black"> <o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">Ramona</span><span style="color:black"><o:p></o:p></span></p>
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<blockquote style="border:none;border-left:solid black 1.5pt;padding:0in 0in 0in 4.0pt;margin-left:3.75pt;margin-top:5.0pt;margin-right:0in;margin-bottom:5.0pt">
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<p class="MsoNormal" style="background:white"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">----- Original Message -----
<o:p></o:p></span></p>
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<p class="MsoNormal" style="background:#E4E4E4"><b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">From:</span></b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">
<a href="mailto:MRiccobono@nfb.org" target="_blank" title="MRiccobono@nfb.org">Riccobono, Mark</a>
<o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">To:</span></b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">
<a href="mailto:blindsquid@yahoo.com" target="_blank" title="blindsquid@yahoo.com">
Mark T</a> ; <a href="mailto:cash-and-caring@nfbnet.org" target="_blank" title="cash-and-caring@nfbnet.org">
Fund-raising assistance for Chapters andAffiliates</a> <o:p></o:p></span></p>
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<div>
<p class="MsoNormal" style="background:white"><b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">Sent:</span></b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"> Friday, February 15, 2013 6:55 AM<o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">Subject:</span></b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"> Re: [Cash-and-caring] quiz turning to
cash<o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Friends,</span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"> </span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">I appreciate the honest dialogue here and think it is an extremely important one to consider. I am sorry I did not bring this up earlier.
How we manage and effectively utilize data will be an important part of our future success. While there is more complexity than we can likely resolve via email, I want to just understand one think Mark said in his response.</span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"> </span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Mark wrote:</span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">“</span><span style="color:black">Currently, when one takes the quiz, it says the email address "will be kept confidential". This
expression is subject to interpretation. But when I see that expression on a website before deciding to give my email address, I expect that my email address will only be held internally.”<o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black"> <o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black">This website makes it very clear it is being run by the National Federation of the Blind. The profile is even called NFB Fundraising—in case someone was under the misconception that this
was simply just public outreach and awareness. So, what does “internally” mean. Although my quick note was more to understand what the plan was, I did mention the newsletter as one possibility. I think the key however is ultimately getting this data set to
be part of the NFB’s unified database “internally.” It may mean that this data is identified in a particular way. However, we should be examining this data to understand what impact the survey has had. For example, how many of these email addresses are already
in our system? If it is only 10% we have done a fabulous job of connecting new contacts with our organization. If it is 90%, we know we have a better job to do. However, that also gives us data that we can use.
<o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black"> <o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black">Most importantly, if we do not all agree that the “internally” is the National Federation of the Blind than I think we need to have a real serious discussion about what we are doing, who
we are doing it for, and what organization is going to manage the data.<o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black"> <o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black">Let me also say this is not the only place this discussion is happening. In the last three months we ran into a similar discussion about data and who could use it—when it was clearly data
of the National Federation of the Blind. <o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black"> <o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black">Thanks for continued engagement around these important issues. As I say, what we do with data is an extremely important thing for us to understand and plan for.<o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black"> <o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black">Mark<o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black"> <o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black"> <o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black"> <o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black"> <o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black"> <o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"> </span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"> </span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black"> Cash-and-caring
<a href="mailto:[mailto:cash-and-caring-bounces@nfbnet.org]">[mailto:cash-and-caring-bounces@nfbnet.org]</a>
<b>On Behalf Of </b>Mark T<br>
<b>Sent:</b> Friday, February 15, 2013 12:25 AM<br>
<b>To:</b> Fund-raising assistance for Chapters and Affiliates<br>
<b>Subject:</b> Re: [Cash-and-caring] quiz turning to cash</span><span style="color:black"><o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black"> <o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black">Currently, when one takes the quiz, it says the email address "will be kept confidential". This expression is subject to interpretation. But when I see that expression on a website before
deciding to give my email address, I expect that my email address will only be held internally.<o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black"> <o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black">So I tend to agree with Loraine. However, we could change the wording on the quiz, of offer an opt in/opt out on the newsletter.<o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black"> <o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black">I do think the list of emails of people who have taken the quiz should be used to send an announcement when a new quiz is posted.<o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black"> <o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black">Mark<o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><span style="color:black"> <o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white"><b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">From:</span></b><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"> Lorraine Rovig <<a href="mailto:lorraine.rovig@gmail.com" target="_blank">lorraine.rovig@gmail.com</a>><br>
<b>To:</b> Fund-raising assistance for Chapters and Affiliates <<a href="mailto:cash-and-caring@nfbnet.org" target="_blank">cash-and-caring@nfbnet.org</a>>
<br>
<b>Sent:</b> Thursday, February 14, 2013 7:33 PM<br>
<b>Subject:</b> Re: [Cash-and-caring] quiz turning to cash</span><span style="color:black"><o:p></o:p></span></p>
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I believe We will be in the wrong and it will backfire on us if we<br>
grab addresses and start subscriptions or anything else except give<br>
the promised feedback on the quiz.<br>
<br>
We can however offer a chance to opt in or opt out of stuff beyond the<br>
Quiz Score email. We can use the addresses to offer a new quiz and<br>
include the opt out option and the option to agree to the newsletter<br>
option.<br>
<br>
To increase donations, I suggest<br>
--we need a larger audience<br>
--we need our audience to keep coming back because they enjoy our quizzes<br>
--we need to experiment with wording and placement of the Ask button<br>
--one way to get repeat customers is to build in ways to brag about one's score<br>
--we can be happy that our online experiment worked, even if a small<br>
amount this first time, and that we are on a learning curve.<br>
<br>
Lorraine Rovig<br>
<br>
Sent from my iPhone<br>
<br>
On Feb 14, 2013, at 5:36 PM, "Hernandez, Conchita"<br>
<<a href="mailto:conchita.hernandez@nebraska.gov" target="_blank">conchita.hernandez@nebraska.gov</a>> wrote:<br>
<br>
> Hey Marc,<br>
> Great question! I have a list of everyone who has taken the quiz. Their emails that is. Let me know if you want them forwarded over to you.<br>
><br>
> Conchita Hernandez<br>
><br>
> -----Original Message-----<br>
> From: Cash-and-caring [mailto:<a href="mailto:cash-and-caring-bounces@nfbnet.org" target="_blank">cash-and-caring-bounces@nfbnet.org</a>] On Behalf Of Riccobono, Mark<br>
> Sent: Thursday, February 14, 2013 4:31 PM<br>
> To: Cash and Caring<br>
> Subject: [Cash-and-caring] quiz turning to cash<br>
><br>
> Ramona,<br>
><br>
> I have been meaning to ask this question... what is happening with the info for the people taking the quiz—email addresses? If we add that list to our enewsletter we might convert some in the longer run to donors.<br>
><br>
> Mark<br>
> Sent from my iPhone with built in nonvisual access and connectivity to an external Braille display. Who says accessibility is hard to do?<br>
> _______________________________________________<br>
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http://nfbnet.org/mailman/listinfo/cash-and-caring_nfbnet.org</a><br>
> To unsubscribe, change your list options or get your account info for Cash-and-caring:<br>
> <a href="http://nfbnet.org/mailman/options/cash-and-caring_nfbnet.org/conchita.hernandez%40nebraska.gov" target="_blank">
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> _______________________________________________<br>
> Cash-and-caring mailing list<br>
> <a href="mailto:Cash-and-caring@nfbnet.org" target="_blank">Cash-and-caring@nfbnet.org</a><br>
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> To unsubscribe, change your list options or get your account info for Cash-and-caring:<br>
> <a href="http://nfbnet.org/mailman/options/cash-and-caring_nfbnet.org/lorraine.rovig%40gmail.com" target="_blank">
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<br>
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