<html><body><div style="color:#000; background-color:#fff; font-family:times new roman, new york, times, serif;font-size:12pt"><div><span>I cannot make it due to a big family get together with out-of-town family members.</span></div><div><span>Mark</span></div><div><br></div> <div style="font-family: times new roman, new york, times, serif; font-size: 12pt;"> <div style="font-family: times new roman, new york, times, serif; font-size: 12pt;"> <div dir="ltr"> <font size="2" face="Arial"> <div style="margin: 5px 0px; padding: 0px; border: 1px solid rgb(204, 204, 204); height: 0px; line-height: 0; font-size: 0px;" class="hr" contentEditable="false" readonly="true"></div> <b><span style="font-weight: bold;">From:</span></b> Ramona Walhof <ramona.walhof@gmail.com><br> <b><span style="font-weight: bold;">To:</span></b> Fund-raising assistance for Chapters and Affiliates <cash-and-caring@nfbnet.org> <br> <b><span style="font-weight:
bold;">Sent:</span></b> Friday, February 15, 2013 7:14 AM<br> <b><span style="font-weight: bold;">Subject:</span></b> Re: [Cash-and-caring] quiz turning to cash<br> </font> </div> <br>
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<div><font size="2" face="Arial">How many of you can participate in a conference
call this Sunday at 9:00 p m Eastern time; 6:00 West Coast time?
</font></div>
<div><font size="2" face="Arial"></font> </div>
<div><font size="2" face="Arial">Ramona</font></div>
<blockquote style="padding-right: 0px; padding-left: 5px; margin-right: 0px; margin-left: 5px; border-left-color: rgb(0, 0, 0); border-left-width: 2px; border-left-style: solid;">
<div style="font: 10pt/normal arial; font-size-adjust: none; font-stretch: normal;">----- Original Message ----- </div>
<div style="background: rgb(228, 228, 228); font: 10pt/normal arial; font-size-adjust: none; font-stretch: normal;"><b>From:</b>
<a title="MRiccobono@nfb.org" href="mailto:MRiccobono@nfb.org" rel="nofollow" target="_blank" ymailto="mailto:MRiccobono@nfb.org">Riccobono,
Mark</a> </div>
<div style="font: 10pt/normal arial; font-size-adjust: none; font-stretch: normal;"><b>To:</b> <a title="blindsquid@yahoo.com" href="mailto:blindsquid@yahoo.com" rel="nofollow" target="_blank" ymailto="mailto:blindsquid@yahoo.com">Mark T</a> ; <a title="cash-and-caring@nfbnet.org" href="mailto:cash-and-caring@nfbnet.org" rel="nofollow" target="_blank" ymailto="mailto:cash-and-caring@nfbnet.org">Fund-raising assistance for Chapters
andAffiliates</a> </div>
<div style="font: 10pt/normal arial; font-size-adjust: none; font-stretch: normal;"><b>Sent:</b> Friday, February 15, 2013 6:55
AM</div>
<div style="font: 10pt/normal arial; font-size-adjust: none; font-stretch: normal;"><b>Subject:</b> Re: [Cash-and-caring] quiz
turning to cash</div>
<div><br></div>
<div class="yiv1611206503WordSection1">
<div class="yiv1611206503MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "Calibri", "sans-serif"; font-size: 11pt;'>Friends,</span></div>
<div class="yiv1611206503MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "Calibri", "sans-serif"; font-size: 11pt;'> </span></div>
<div class="yiv1611206503MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "Calibri", "sans-serif"; font-size: 11pt;'>I
appreciate the honest dialogue here and think it is an extremely important one
to consider. I am sorry I did not bring this up earlier. How we manage and
effectively utilize data will be an important part of our future success.
While there is more complexity than we can likely resolve via email, I want to
just understand one think Mark said in his response.</span></div>
<div class="yiv1611206503MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "Calibri", "sans-serif"; font-size: 11pt;'> </span></div>
<div class="yiv1611206503MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "Calibri", "sans-serif"; font-size: 11pt;'>Mark
wrote:</span></div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "Calibri", "sans-serif"; font-size: 11pt;'>“</span><span style="color: black;">Currently, when one takes the quiz, it says the email
address "will be kept confidential". This expression is subject to
interpretation. But when I see that expression on a website before
deciding to give my email address, I expect that my email address will only be
held internally.”</span></div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;"> </span></div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;">This
website makes it very clear it is being run by the National Federation of the
Blind. The profile is even called NFB Fundraising—in case someone was under
the misconception that this was simply just public outreach and awareness. So,
what does “internally” mean. Although my quick note was more to understand
what the plan was, I did mention the newsletter as one possibility. I think
the key however is ultimately getting this data set to be part of the NFB’s
unified database “internally.” It may mean that this data is identified in a
particular way. However, we should be examining this data to understand what
impact the survey has had. For example, how many of these email addresses are
already in our system? If it is only 10% we have done a fabulous job of
connecting new contacts with our organization. If it is 90%, we know we have a
better job to do. However, that also gives us data that we can use.
</span></div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;"> </span></div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;">Most
importantly, if we do not all agree that the “internally” is the National
Federation of the Blind than I think we need to have a real serious discussion
about what we are doing, who we are doing it for, and what organization is
going to manage the data.</span></div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;"> </span></div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;">Let me
also say this is not the only place this discussion is happening. In the last
three months we ran into a similar discussion about data and who could use
it—when it was clearly data of the National Federation of the Blind.
</span></div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;"> </span></div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;">Thanks
for continued engagement around these important issues. As I say, what we do
with data is an extremely important thing for us to understand and plan
for.</span></div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;"> </span></div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;">Mark</span></div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;"> </span></div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;"> </span></div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;"> </span></div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;"> </span></div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;"> </span></div>
<div class="yiv1611206503MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "Calibri", "sans-serif"; font-size: 11pt;'> </span></div>
<div class="yiv1611206503MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "Calibri", "sans-serif"; font-size: 11pt;'> </span></div>
<div>
<div style="border-width: 1pt medium medium; border-style: solid none none; border-color: rgb(181, 196, 223) currentColor currentColor; padding: 3pt 0in 0in;">
<div class="yiv1611206503MsoNormal"><b><span style='font-family: "Tahoma", "sans-serif"; font-size: 10pt;'>From:</span></b><span style='font-family: "Tahoma", "sans-serif"; font-size: 10pt;'> Cash-and-caring
[mailto:cash-and-caring-bounces@nfbnet.org] <b>On Behalf Of </b>Mark
T<br><b>Sent:</b> Friday, February 15, 2013 12:25 AM<br><b>To:</b>
Fund-raising assistance for Chapters and Affiliates<br><b>Subject:</b> Re:
[Cash-and-caring] quiz turning to cash</span></div></div></div>
<div class="yiv1611206503MsoNormal"> </div>
<div>
<div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;">Currently, when one takes the quiz, it says the email
address "will be kept confidential". This expression is subject to
interpretation. But when I see that expression on a website before
deciding to give my email address, I expect that my email address will only be
held internally.</span></div></div>
<div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;"> </span></div></div>
<div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;">So I
tend to agree with Loraine. However, we could change the wording on
the quiz, of offer an opt in/opt out on the
newsletter.</span></div></div>
<div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;"> </span></div></div>
<div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;">I do
think the list of emails of people who have taken the quiz should be used to
send an announcement when a new quiz is posted.</span></div></div>
<div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;"> </span></div></div>
<div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;">Mark</span></div></div>
<div>
<div style="background: white;" class="yiv1611206503MsoNormal"><span style="color: black;"> </span></div></div>
<div>
<div>
<div>
<div style="background: white;" class="yiv1611206503MsoNormal"><b><span style='color: black; font-family: "Arial", "sans-serif"; font-size: 10pt;'>From:</span></b><span style='color: black; font-family: "Arial", "sans-serif"; font-size: 10pt;'>
Lorraine Rovig <<a href="mailto:lorraine.rovig@gmail.com" rel="nofollow" target="_blank" ymailto="mailto:lorraine.rovig@gmail.com">lorraine.rovig@gmail.com</a>><br><b>To:</b>
Fund-raising assistance for Chapters and Affiliates <<a href="mailto:cash-and-caring@nfbnet.org" rel="nofollow" target="_blank" ymailto="mailto:cash-and-caring@nfbnet.org">cash-and-caring@nfbnet.org</a>>
<br><b>Sent:</b> Thursday, February 14, 2013 7:33 PM<br><b>Subject:</b> Re:
[Cash-and-caring] quiz turning to cash</span><span style="color: black;"></span></div></div>
<div style="background: white; margin-bottom: 12pt;" class="yiv1611206503MsoNormal"><span style="color: black;"><br>I believe We will be in the wrong and it will
backfire on us if we<br>grab addresses and start subscriptions or anything
else except give<br>the promised feedback on the quiz.<br><br>We can however
offer a chance to opt in or opt out of stuff beyond the<br>Quiz Score email.
We can use the addresses to offer a new quiz and<br>include the opt out option
and the option to agree to the newsletter<br>option.<br><br>To increase
donations, I suggest<br>--we need a larger audience<br>--we need our audience
to keep coming back because they enjoy our quizzes<br>--we need to experiment
with wording and placement of the Ask button<br>--one way to get repeat
customers is to build in ways to brag about one's score<br>--we can be happy
that our online experiment worked, even if a small<br>amount this first time,
and that we are on a learning curve.<br><br>Lorraine Rovig<br><br>Sent from my
iPhone<br><br>On Feb 14, 2013, at 5:36 PM, "Hernandez, Conchita"<br><<a href="mailto:conchita.hernandez@nebraska.gov" rel="nofollow" target="_blank" ymailto="mailto:conchita.hernandez@nebraska.gov">conchita.hernandez@nebraska.gov</a>>
wrote:<br><br>> Hey Marc,<br>> Great question! I have a list of everyone
who has taken the quiz. Their emails that is. Let me know if you want them
forwarded over to you.<br>><br>> Conchita Hernandez<br>><br>>
-----Original Message-----<br>> From: Cash-and-caring [mailto:<a href="mailto:cash-and-caring-bounces@nfbnet.org" rel="nofollow" target="_blank" ymailto="mailto:cash-and-caring-bounces@nfbnet.org">cash-and-caring-bounces@nfbnet.org</a>]
On Behalf Of Riccobono, Mark<br>> Sent: Thursday, February 14, 2013 4:31
PM<br>> To: Cash and Caring<br>> Subject: [Cash-and-caring] quiz turning
to cash<br>><br>> Ramona,<br>><br>> I have been meaning to ask
this question... what is happening with the info for the people taking the
quiz—email addresses? If we add that list to our enewsletter we might
convert some in the longer run to donors.<br>><br>> Mark<br>> Sent
from my iPhone with built in nonvisual access and connectivity to an external
Braille display. Who says accessibility is hard to do?<br>>
_______________________________________________<br>> Cash-and-caring
mailing list<br>> <a href="mailto:Cash-and-caring@nfbnet.org" rel="nofollow" target="_blank" ymailto="mailto:Cash-and-caring@nfbnet.org">Cash-and-caring@nfbnet.org</a><br>>
<a href="http://nfbnet.org/mailman/listinfo/cash-and-caring_nfbnet.org" rel="nofollow" target="_blank">http://nfbnet.org/mailman/listinfo/cash-and-caring_nfbnet.org</a><br>>
To unsubscribe, change your list options or get your account info for
Cash-and-caring:<br>> <a href="http://nfbnet.org/mailman/options/cash-and-caring_nfbnet.org/conchita.hernandez%40nebraska.gov" rel="nofollow" target="_blank">http://nfbnet.org/mailman/options/cash-and-caring_nfbnet.org/conchita.hernandez%40nebraska.gov</a><br>>
_______________________________________________<br>> Cash-and-caring
mailing list<br>> <a href="mailto:Cash-and-caring@nfbnet.org" rel="nofollow" target="_blank" ymailto="mailto:Cash-and-caring@nfbnet.org">Cash-and-caring@nfbnet.org</a><br>>
<a href="http://nfbnet.org/mailman/listinfo/cash-and-caring_nfbnet.org" rel="nofollow" target="_blank">http://nfbnet.org/mailman/listinfo/cash-and-caring_nfbnet.org</a><br>>
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Cash-and-caring:<br>> <a href="http://nfbnet.org/mailman/options/cash-and-caring_nfbnet.org/lorraine.rovig%40gmail.com" rel="nofollow" target="_blank">http://nfbnet.org/mailman/options/cash-and-caring_nfbnet.org/lorraine.rovig%40gmail.com</a><br><br>_______________________________________________<br>Cash-and-caring
mailing list<br><a href="mailto:Cash-and-caring@nfbnet.org" rel="nofollow" target="_blank" ymailto="mailto:Cash-and-caring@nfbnet.org">Cash-and-caring@nfbnet.org</a><br><a href="http://nfbnet.org/mailman/listinfo/cash-and-caring_nfbnet.org" rel="nofollow" target="_blank">http://nfbnet.org/mailman/listinfo/cash-and-caring_nfbnet.org</a><br>To
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_______________________________________________<br>Cash-and-caring
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