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<p class=MsoNormal><font size=3 face=Verdana><span style='font-size:12.0pt;
font-family:Verdana'>Hi Cincinnati Chapter,</span></font></p>
<p class=MsoNormal><font size=3 face=Verdana><span style='font-size:12.0pt;
font-family:Verdana'> </span></font></p>
<p class=MsoNormal><font size=3 face=Verdana><span style='font-size:12.0pt;
font-family:Verdana'>For those who are interested, this page had a good
overview of Facebook for nonprofits who are wishing to establish a presence
there:</span></font></p>
<p class=MsoNormal><font size=3 face=Verdana><span style='font-size:12.0pt;
font-family:Verdana'> </span></font></p>
<p class=MsoNormal><font size=3 face=Verdana><span style='font-size:12.0pt;
font-family:Verdana'><a
href="http://www.connectingup.org/learn/articles/facebook-101-nonprofits-basic-tips-and-guidelines">http://www.connectingup.org/learn/articles/facebook-101-nonprofits-basic-tips-and-guidelines</a></span></font></p>
<p class=MsoNormal><font size=3 face=Verdana><span style='font-size:12.0pt;
font-family:Verdana'> </span></font></p>
<p class=MsoNormal><font size=3 face=Verdana><span style='font-size:12.0pt;
font-family:Verdana'>I'll paste the text of the page following my signature for
those who are interested. It sounds like Chris has the ball well under control
but I'm sure he'd appreciate others understanding the issues involved as y'all
make this happen.</span></font></p>
<p class=MsoNormal><font size=3 face=Verdana><span style='font-size:12.0pt;
font-family:Verdana'> </span></font></p>
<p class=MsoNormal><font size=3 face=Verdana><span style='font-size:12.0pt;
font-family:Verdana'>Alan Lemly</span></font></p>
<p class=MsoNormal><font size=3 face=Verdana><span style='font-size:12.0pt;
font-family:Verdana'> </span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>Facebook
can be an integral part of a nonprofit organisation's social strategy. Find out
how you can utilise this very popular social network. </span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>With
approximately <a
href="http://www.connectingup.org/blog/social-media-australia-infographic">11
million users in Australia in alone</a>, Facebook is definitely one of the
biggest and most active social networks on this side of the globe. And, with a
commitment to supporting nonprofits, it’s a platform that’s worthy
of any nonprofit or charity organisation’s time and attention.</span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>So, if
your nonprofit is still waiting to maximise Facebook for your organisation,
here are some tips and resources to help you along. </span></font></p>
<p align=center style='text-align:center'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'><img border=0 width=640 height=234
src="cid:image001.jpg@01D11659.15719240" style='height:165px;width:450px'
alt="Facebook for Nonprofits" class="caption imagecache-"
title="Basic tips and guidelines on Facebook for Nonprofits"></span></font></p>
<h3><strong><b><font size=4 face="Times New Roman"><span style='font-size:13.5pt'>So,
should we start a Facebook Profile, a Facebook Page, or a Facebook Group?</span></font></b></strong></h3>
<p><strong><b><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>Facebook
Profiles </span></font></b></strong>are designed to be an individual's presence
on Facebook. Here, people connect with others by adding them as Friends. At the
time of writing this, you can only add up to 5,000 friends on your profile.
Some people may opt to have a <a
href="http://www.facebook.com/help/?page=167124440013852">business profile</a>
instead of a personal profile, if they simply wish to manage Facebook Pages and
ads. However, Facebook's Terms of Service (ToS) says that you can only manage a
business profile if you don't have a personal profile. It's also important to
note that as per Facebook ToS, you shouldn't have more than one personal and/or
business acount, as you run the risk of having all your accounts terminated by
Facebook. </p>
<p><strong><b><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>Facebook
Pages</span></font></b></strong> are designed to be the official way to have a
presence on Facebook, especially for organisations, charities, and community
groups. They are ideal for reaching out to a number of individuals and organisations.
One advantage of Facebook Pages is the ability to get a "vanity URL",
similar to your profile (eg, facebook.com/YOURNONPROFIT), so it's easier for
branding. Pages also have the advantage of getting access to some useful
statistics about your Facebook usage (called "Insights").</p>
<p><strong><b><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>Facebook
Groups</span></font></b></strong> are designed for smaller group
communications. They are an ideal option if you have a very specific purpose in
mind for communicating with a selected number of people. They are also good if
you need a way to send mass messages to a small number of members. Some
possible uses include: organising a small group of volunteers for your organisation
or a small social group for your staff members. Groups may be private or
public. At this time, there's also a limit of up to 5,000 members in a
group. </p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>So, which
one should your organisation use? Each one would have different pros and cons,
so it would all depend on what your strategy is for Facebook use. We shared <a
href="http://www.connectingup.org/blog/whats-your-facebook-page-strategy">our
initial Facebook Page strategy</a> here, if you're interested. </span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>You can
also read Facebook's Tips to learn more about <a
href="http://www.facebook.com/blog.php?post=324706977130">the difference
between Facebook Pages and Facebook Groups</a>. Or, you can also read <a
href="http://www.allfacebook.com/facebook-groups-pages-2010-02">The Definitive
Guide to Facebook Groups vs Pages</a>.</span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>For the
rest of this resource, we will talk about setting up and managing Facebook
Pages for nonprofits and charities.</span></font></p>
<h3><strong><b><font size=4 face="Times New Roman"><span style='font-size:13.5pt'>Why
start a Facebook Page for your nonprofit or charity organisation?</span></font></b></strong></h3>
<ul type=disc>
<li class=MsoNormal><strong><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>Facebook is a great platform to reach a mass of
people.</span></font></b></strong> Starting from your immediate networks,
you can promote your organisation or cause, with the hope that they are
able to pass it along to their own networks, and so on.</li>
<li class=MsoNormal><strong><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>Facebook has a number of applications that work
well with nonprofits and charities.</span></font></b></strong> For
example, the <a href="http://www.causes.com/">Causes app</a> enables organisations
to promote and raise funds for causes or organisations. And, it easily
plugs in to Facebook. Organisations can also set up public or private
groups, and even organise and promote events.</li>
<li class=MsoNormal><strong><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>Facebook is a good way to connect and communicate
with your stakeholders.</span></font></b></strong> Depending on your
strategy, this platform is an opportunity to share a variety of content
– from text and links to videos and photos. It’s a great place
to interact with your community who are already engaged in Facebook
through their personal networks. It even has the added benefit of gauging
your community's sentiments through "Likes", shares, and
comments. </li>
<li class=MsoNormal><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>To find out more, you can also read: <strong><b><font
face="Times New Roman"><a
href="http://www.connectingup.org/blog/how-facebooks-updates-can-boost-your-cause">How
Facebook Updates Can Boost Your Cause</a></font></b></strong>.</span></font></li>
</ul>
<h3><strong><b><font size=4 face="Times New Roman"><span style='font-size:13.5pt'>How
to Set Up a Facebook Page</span></font></b></strong></h3>
<ul type=disc>
<li class=MsoNormal><strong><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>Choose a Facebook administrator from your organisation.</span></font></b></strong>
You need to have someone from your organisation who already has a personal
account on Facebook. They will be the one who would set up the Facebook
page. Some people may also opt to start a Facebook account that's specific
to their organisation instead of an individual personal account. This may
be considered a <a
href="http://www.facebook.com/help/?faq=228275060521343#How-do-I-create-a-business-account?">Business
Account </a>that's only designed to administer Facebook Pages and
ads. If you already have a personal account, you're meant to
use your individual account to create and manage Pages. If you end up with
multiple accounts, you may be in violation of Facebook terms of
service. If you do not wish to have an individual account, go straight to <a
href="http://www.facebook.com/pages/create.php">creating a Facebook page</a>
section and you will be prompted to set up a business account from
there. </li>
<li class=MsoNormal><strong><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>Even if you have an individual account set up the
Facebook, the one who sets up your organisation’s Facebook page
do not need to be the only one to manage it.</span></font></b></strong> In
fact, it’s advisable to have at least 1 or 2 other admins to make
sure that there will be more than 1 person who can look after your organisation’s
Facebook page. </li>
<li class=MsoNormal><strong><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>Go to <a
href="http://www.facebook.com/pages/create.php">Facebook’s Create a
Page</a> section. </span></font></b></strong>Make sure you choose
“Company, Organisation or Institution”. The “Community
or Cause” section is only for creating pages that are generic
and not targeted to a specific organisation. </li>
<li class=MsoNormal><strong><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>Follow simple steps to create the page. </span></font></b></strong>To
see a simple five-step tutorial on how to set up a Facebook page for your
nonprofit, check out <a
href="http://www.socialbrite.org/2010/07/12/facebook-101-for-nonprofits/">Socialbrite’s
Facebook set-up tutorial</a> or you can visit <a
href="http://http:/www.facebook.com/nonprofits?sk=app_17037175766">Facebook’s
Get Started section</a>.</li>
</ul>
<h3><strong><b><font size=4 face="Times New Roman"><span style='font-size:13.5pt'>Some
Simple Reminders on Setting Up a Facebook Page</span></font></b></strong></h3>
<ul type=disc>
<li class=MsoNormal><strong><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>Fill out your details!</span></font></b></strong>
Share some information about your organisation so that people can learn
more. Add links to your website, if you have any. Maybe even photos of
staff and other stakeholders. Give your Facebook page a 'human' feel. And
yes, don't forget to post a proper profile photo that captures your organisation. </li>
<li class=MsoNormal><strong><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>Make sure you add some useful and interesting
content even before you start inviting people.</span></font></b></strong>
You don't want people to find an empty page when you invite them! So, add
some relevant photos and videos if you can. Share some helpful links and
write a few posts. Perhaps, even a section where people can interact with
you immediately - an "introduce yourself" post or "tell us
a story" post often work well. </li>
<li class=MsoNormal><strong><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>Adjust your Facebook Page's
settings accordingly.</span></font></b></strong> When you edit your
page's settings, you can choose how your Facebook supporters can engage
with your organisation on your page. Here, you can choose what types of
posts supporters can share, which pages they will be able to access, and
other settings. For example, some organisations opt to choose to hide
other posts on their Walls (this tends to be an unpopular choice, as
it limits the way people can engage with your organisation). You can also
choose what apps and plugins to use on your page. </li>
</ul>
<h3><strong><b><font size=4 face="Times New Roman"><span style='font-size:13.5pt'>Now
That You've Got a Facebook Page, What's Next?</span></font></b></strong></h3>
<ul type=disc>
<li class=MsoNormal><strong><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>Invite your contacts to 'Like' your page.</span></font></b></strong>
Write a simple but effective invitation note that you can use to invite
your friends and family members in your contact list to 'Like' your
page. Give them a reason to 'Like' it - a brief background on your organisation
and your cause, what sort of information will you be posting on your
Facebook page, etc. </li>
<li class=MsoNormal><strong><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>Start 'Liking' other pages and interact with
them, especially those that are similar to your organisation.</span></font></b></strong>
This way, you can start networking with similar organisations and
entities. Make sure, however, to avoid "spamming" their walls by
inviting people to like your new page. If you contribute appropriately to
the conversations, most people would find their way to you. </li>
<li class=MsoNormal><strong><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>Look at different ways of engaging with your
stakeholders.</span></font></b></strong> For example, did you know
that you can <a
href="http://www.connectingup.org/resources/learning-centre/how-feature-your-image-your-facebook-supporters-personal-photostrip">feature
your organisation's image on a Facebook supporter's photo strip</a>?
You can also look in to running competitions, polls, and other
discussions. There are different apps or plugins for these
approaches. </li>
<li class=MsoNormal><strong><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>Consider creating custom tabs</span></font></b></strong>
- If you create personalised landing pages for your Facebook Page, you can
highlight the different things that your organisation does. To learn more
about custom tabs, read Beth Kanter's note on <a
href="http://www.facebook.com/notes/beth-kanter/facebook-custom-landing-tabs-measurement-best-practice/195815013796113">Facebook
custom tabs for nonprofit organisations</a>.</li>
<li class=MsoNormal><strong><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>Start collecting data from Facebook Insights</span></font></b></strong>
- One of the great things about Facebook Pages is that it
offers administrators an insight in to their supporters through a
built-in statistical tool. If you start collecting data from the start,
you will have a good baseline of information that you can use to analyse
later on if you wish to understand your demographics better. </li>
<li class=MsoNormal><strong><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>Also see <a
href="http://www.edelmandigital.com/2011/12/08/facebook-pages-checklist/">The
Ultimate Facebook Page Checklist</a></span></font></b></strong> -
This is a good checklist that contains other tasks that you might wish to
look in to for your organisation's Facebook page.</li>
</ul>
<h3><strong><b><font size=4 face="Times New Roman"><span style='font-size:13.5pt'>Let's
talk Facebook some more!</span></font></b></strong></h3>
<ul type=disc>
<li class=MsoNormal><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'><a
href="http://www.connectingup.org/discussion/ask-facebook-nonprofits-question"><strong><b><font
face="Times New Roman">Ask a question about Facebook use!</font></b></strong></a>
- If you have a pressing query about using Facebook for your nonprofit
that is not answered in this guide, please feel free to ask away in our
discussions section.</span></font></li>
<li class=MsoNormal><strong><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'><a
href="http://www.connectingup.org/discussion/share-facebook-tip">Share a
Facebook tip!</a></span></font></b></strong> - Do you have a special tip
for other nonprofits about using Facebook? What about a great case study
on how you used Facebook? Please share them with us! </li>
</ul>
<h3><strong><b><font size=4 face="Times New Roman"><span style='font-size:13.5pt'>Learn
more about Facebook for Nonprofits</span></font></b></strong></h3>
<ul type=disc>
<li class=MsoNormal><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'><a href="http://www.facebook.com/FacebookPages"><strong><b><font
face="Times New Roman">Facebook Pages </font></b></strong></a>- Some tips
and tutorials from Facebook.</span></font></li>
<li class=MsoNormal><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'><a href="http://www.facebook.com/nonprofits"><strong><b><font
face="Times New Roman">Facebook for Nonprofits</font></b></strong></a> -
The page for nonprofits on Facebook.</span></font></li>
</ul>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>There's
always plenty to learn about making the most out of Facebook for nonprofits.
So, it's useful to follow blogs and other social media accounts who share such
information. Here at Connecting Up, we often share the latest and most useful
resources and tips on the use of social media especially for nonprofits and charities
on <a href="http://www.connectingup.org/blog"><font color="#f19701"><span
style='color:#F19701;text-decoration:none'>our blog</span></font></a> and
Twitter account (<a href="http://www.twitter.com/connectingup"><font
color="#f19701"><span style='color:#F19701;text-decoration:none'>@ConnectingUp</span></font></a>),
so we hope that you will consider following us and/or subscribing to our free
newsletter. You might also want to 'Like' our Facebook Page: <a
href="http://www.facebook.com/connectingup">Connecting Up on Facebook</a>. </span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>- See more at:
http://www.connectingup.org/learn/articles/facebook-101-nonprofits-basic-tips-and-guidelines#sthash.wR4vjA34.dpuf</span></font></p>
<p class=MsoNormal><font size=3 face=Verdana><span style='font-size:12.0pt;
font-family:Verdana'> </span></font></p>
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