[Diabetes-Talk] The Press

Wed Aug 26 22:56:30 UTC 2020

It depends on the media you're pursuing and the angle of your story. I am contracted to write all press releases for a local entity serving the blind in Omaha, NE. It frequently receives news coverage, but it has also created a presence in the community. To be honest, I don't always see eye-to-eye on its philosophy, but it pays me very competitive freelance wages, and with me writing various communications, I have the opportunity to pepper my philosophy in its communications. But I say all this to illustrate that if you have a presence in a community and build a repore with the media, it's more likely a story will get covered. Beyond that, yes, a celebrity spokesperson goes a long way.

Bridgit

-----Original Message-----
From: Diabetes-Talk <diabetes-talk-bounces at nfbnet.org> On Behalf Of Veronica Elsea via Diabetes-Talk
Sent: Wednesday, August 26, 2020 4:05 PM
To: 'Diabetes Talk for the Blind' <diabetes-talk at nfbnet.org>
Cc: Veronica Elsea <veronica at laurelcreekmusic.com>
Subject: Re: [Diabetes-Talk] The Press

The challenge with the press is finding an interesting message. These days I doubt that just complaining about the lack of access would attract anyone's attention. Yes, they'll cover an actual law suit, but likely not just raising an issue. Now, if we had some famous person promoting our cause, then we might get somewhere but it's a tough opening. They'd certainly cover a big company actually doing something. But this stage is a tough one. And of course, how would the story end? They'd call Medtronic, who would say, we're working on it and it will come out soon. Oh happy ending, boys and girls. Not! If we could get some sort of congressional hearing, then we could get coverage. Hmmm. Not too likely at the moment. I'm certainly open to creative marketing skills. Just my quarter's worth on a horribly smoky day.
Veronica

"Guide Dogs, First Hand", Veronica Elsea's classic album is now available on iTunes, along with other music from her and from the Guide Dog Glee Club. 
To learn more, visit:
http://www.laurelcreekmusic.com
                Veronica Elsea, Owner
Laurel Creek Music Designs
Santa Cruz, California
Phone: 831-429-6407

-----Original Message-----
From: Diabetes-Talk [mailto:diabetes-talk-bounces at nfbnet.org] On Behalf Of Diana Cook via Diabetes-Talk
Sent: Tuesday, August 25, 2020 6:02 PM
To: Diabetes Talk for the Blind
Cc: Diana Cook
Subject: Re: [Diabetes-Talk] The Press

Wow! If there’s a petition to sign or something a non technically skilled person can do, let me know! Diana cook

Sent from my iPad

> On Aug 25, 2020, at 13:51, Matt Davis via Diabetes-Talk <diabetes-talk at nfbnet.org> wrote:
> 
> 
> After hearing from so many of you, it’s obvious that much, much hard work and research has been done!
> Many great ideas, too, so thank you!
> It seems that with so many of us saying similar needs, has the press been involved with the Diabetes Action of the NFB.
>  
> Numbers do talk!
> I don’t want to step on anyone’s feet, as far as the positions held of this NFB group and being unaware of past situations, but what if local and national press coverage was made aware of our present problem of non-accessible pumps?
> Sincerely,
> Mary
> Sent from Mail for Windows 10
>  
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