[GreaterPhilly] Fwd: [NFB-Announce] Getty Images Partners with the National Federation of the Blind and Tactile Images

Wed Jan 6 20:07:29 UTC 2021

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> From: National Federation of the Blind via NFB-Announce <nfb-announce at nfbnet.org>
> Date: January 6, 2021 at 2:38:16 PM EST
> To: nfb-announce at nfbnet.org
> Subject: [NFB-Announce] Getty Images Partners with the National Federation of the Blind and Tactile Images
> Reply-To: National Federation of the Blind <webmaster at nfb.org>
> 
> 
> 
>         [1]
> 
> FOR IMMEDIATE RELEASE 
> 
> GETTY IMAGES PARTNERS WITH THE NATIONAL FEDERATION OF THE BLIND AND TACTILE
> IMAGES TO DELIVER 25 MILLION IMAGES TO THE WORLD'S BLIND POPULATION
> 
> JANUARY 6, 2021 - _Chatham, NY_ - Getty Images, a world leader in visual
> communications, and the National Federation of the Blind, America's civil
> rights and membership organization of the blind, have partnered with
> Tactile Images to deliver more than 25 million images to the world's blind
> population at museums, science centers, libraries, schools, and government
> agencies. This initiative will significantly enhance educational
> opportunities and cultural inclusion for blind and low-vision individuals
> worldwide. 
> 
> "Blind people have all the same interests, concerns, and aspirations as all
> who participate in our society and culture, and that culture is reflected
> in the millions of images that this partnership will help us access," said
> Mark Riccobono, President of the National Federation of the Blind. "We look
> forward to working with Tactile Images and Getty Images to curate a
> collection that will include, inform, and inspire the blind of America and
> the world." 
> 
> Getty Images, the National Federation of the Blind, and Tactile Images are
> committed to participating in initiatives that provide greater
> accessibility to visual resources, with an emphasis on photography and fine
> art, that represent the world's people and cultures, including the blind
> and others with disabilities. This commitment involves helping people fully
> understand and experience the society within which they live, providing
> unique educational perspectives and increasing access to content that may
> have previously been inaccessible. This partnership reinforces a collective
> commitment to improving accessibility for and inclusion of people from all
> backgrounds, including those who are blind. 
> 
> "In a world where communication is largely visual, Getty Images is thrilled
> to partner with the National Federation of the Blind and Tactile Images to
> allow the blind community to more fully engage with and experience our
> pictures," said Peter Orlowsky, Head of Strategic Development at Getty
> Images. 
> 
> Tactile Images has several product offerings, all of which allow a blind
> individual to experience and engage with traditionally visual and graphic
> material through touch and sensory stimulation. Each is a unique,
> one-of-a-kind work of art. To further assist in creating a more interactive
> experience, braille is utilized for text, and sensors are embedded so that
> when touched, a customized audio description and narrative is activated.
> Components that emit unique smells can also be used. These three senses -
> touch, hearing, and smell - work together in the brain to replace the sense
> of sight. The blind or low-vision user creates a mental picture from this
> confluence of sensory stimulation. Touching a tactile print while listening
> to a coordinated audio presentation creates an enhanced kinesthetic
> learning experience. 
> 
> "At Tactile Images, we are very excited that Getty Images and the National
> Federation of the Blind have decided to partner with us. This partnership
> will help to bring tactile imagery to the blind on a global scale," says
> John Olson, Co-Founder of 3DPhotoWorks, the parent company of Tactile
> Images. "I've always believed that truly 'seeing' an image involves much
> more than just the sense of sight. As the notable American neuroscientist,
> Dr. Paul Bach-y-Rita, once stated, 'We don't see with our eyes or hear with
> our ears; these are just the receptors, seeing and hearing in fact, goes on
> in the brain.' We look forward to partnering with museums, science centers,
> libraries, and government agencies to make their existing content more
> accessible while also creating new and innovative installations and
> exhibitions." 
> 
> Tactile Images will also develop several traveling exhibitions in
> collaboration with Getty Images and the National Federation of the Blind.
> These exhibitions travel to museums, educational centers, and institutions
> throughout the world. They include a diverse array of engaging topics and
> narratives, increase community-based partnerships, and maximize an
> institution's space, attendance, and participation. Furthermore, they
> promote inclusion, critical skills acquisition, independence, and
> self-confidence. 
> 
> For more information, visit www.tactileimages.com [2]. 
> 
> BROADCAST MEDIA INQUIRIES:
> 
> Freddie Dorn
> Executive Producer
> 917-597-7616
> freddie.dorn at verizon.net 
> 
> ALL OTHER MEDIA INQUIRIES:
> 
> Bradley LaMere
> Senior Creative Officer and Vice President of Marketing
> 3DPhotoWorks and Tactile Images
> 518-392-4836
> blamere at tactileimages.com (preferred)
> 
> ABOUT TACTILE IMAGES:
> 
> Tactile Images is committed to providing tactile experiences for the blind
> and those with low vision. These transformative experiences allow for an
> intimate connection with a wide range of visual and graphic material,
> especially photography and fine art. Images designed for touch provide the
> opportunity to acquire visual information independently, without relying on
> recorded descriptions or the interpretation of a sighted companion. Users
> can explore the depth and complexity of their favorite artworks and images,
> often for the first time. Tactile printing is an innovative process
> patented by 3DPhotoWorks, the parent company of Tactile Images, which
> converts any image into a three-dimensional tactile print that blind and
> disabled individuals assemble in their mind's eye through touch, sound, and
> smell. Customized audio narratives, as well as components that emit unique
> smells, enhance the experience. Tactile Images' partnership with Getty
> Images and the National Federation of the Blind reinforces their mission to
> deliver tactile images to every museum, science center, library, and
> government agency worldwide. www.tactileimages.com [2] 
> 
> ABOUT THE NATIONAL FEDERATION OF THE BLIND:
> 
> The National Federation of the Blind (NFB), headquartered in Baltimore, is
> the oldest and largest nationwide organization of blind Americans. Founded
> in 1940, the NFB consists of affiliates, chapters, and divisions in the
> fifty states, Washington DC, and Puerto Rico. The NFB defends the rights of
> blind people of all ages and provides information and support to families
> with blind children, older Americans who are losing vision, and more. We
> believe in the hopes and dreams of blind people and work together to
> transform them into reality. Learn more about our many programs and
> initiatives at www.nfb.org [3]. 
> 
> ABOUT GETTY IMAGES:
> 
> Getty Images is one of the most trusted and esteemed sources of visual
> content in the world, with over 415 million assets including photos,
> videos, and music, available through its industry-leading sites
> www.gettyimages.com and www.istock.com. The Getty Images website serves
> creative, business and media customers in nearly every country in the world
> and is the first-place people turn to discover, purchase and share powerful
> visual content from the world's best photographers and videographers. Getty
> Images works with over 340,000 contributors and hundreds of image partners
> to provide comprehensive coverage of more than 160,000 news, sport and
> entertainment events each year, impactful creative imagery to communicate
> any commercial concept and the world's deepest digital archive of historic
> photography. 
> 
> Visit Getty Images at www.gettyimages.com [4] to learn more about how the
> company is advancing the unique role of still and moving imagery in
> communication and business, enabling creative ideas to come to life. For
> company news and announcements, visit our Press Room, and for the stories
> and inspiration behind our content, visit gettyimages.creativeinsights.com
> [5]. Find Getty Images on Facebook, Twitter, Instagram, LinkedIn, or
> download the Getty Images app where you can explore, save and share the
> world's best imagery. 
> 
> ### 
> 
> https://www.nfb.org/libraries/civicrm/extern/url.php?u=19563&qid=4731901
> [6] 
> 
>         [7] 
>         [8] 
>         [9] 
>         [10] 
> 
>         [11] 
> 
>         National Federation of the Blind | 200 E Wells Street | Baltimore, MD
> 21230 | 410-659-9314 
> 
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> 
> Links:
> ------
> [1] https://www.nfb.org/libraries/civicrm/extern/url.php?u=19572&qid=4731901
> [2] https://www.nfb.org/libraries/civicrm/extern/url.php?u=19557&qid=4731901
> [3] https://www.nfb.org/libraries/civicrm/extern/url.php?u=19560&qid=4731901
> [4] https://www.nfb.org/libraries/civicrm/extern/url.php?u=19561&qid=4731901
> [5] https://www.nfb.org/libraries/civicrm/extern/url.php?u=19562&qid=4731901
> [6] https://www.nfb.org/libraries/civicrm/extern/url.php?u=19563&qid=4731901
> [7] https://www.nfb.org/libraries/civicrm/extern/url.php?u=19564&qid=4731901
> [8] https://www.nfb.org/libraries/civicrm/extern/url.php?u=19565&qid=4731901
> [9] https://www.nfb.org/libraries/civicrm/extern/url.php?u=19566&qid=4731901
> [10] https://www.nfb.org/libraries/civicrm/extern/url.php?u=19567&qid=4731901
> [11] https://www.nfb.org/libraries/civicrm/extern/url.php?u=19569&qid=4731901
> [12] https://www.nfb.org/civicrm/mailing/unsubscribe?reset=1&jid=15730&qid=4731901&h=ba7af29769ebc85c
> [13] https://www.nfb.org/civicrm/mailing/optout?reset=1&jid=15730&qid=4731901&h=ba7af29769ebc85c
> [14] https://www.nfb.org/libraries/civicrm/extern/url.php?u=19570&qid=4731901
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