[il-talk] FW: RFB&D is Changing Its Name
Robert A.Hansen
roberthansen33 at yahoo.com
Mon Apr 11 19:45:59 UTC 2011
-----Original Message-----
From: "Roberthansen1970 at gmail.com" <roberthansen1970 at gmail.com>
Sent: Mon, 11 Apr 2011 12:45:08 Pacific Daylight Time
To: roberthansen33 at yahoo.com
Subject: FW: RFB&D is Changing Its Name
-----Original Message-----
From: "Recording for the Blind & Dyslexic" <enews at rfbd.org>
Sent: Mon, 11 Apr 2011 03:07:47 Pacific Daylight Time
To: roberthansen1970 at gmail.com
Subject: RFB&D is Changing Its Name
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RFB&D® is Changing Its Name
TO LEARNING ALLY(TM)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
April 2011
Dear Member,
I am personally reaching out to share with you the exciting news that Recording
for the Blind & Dyslexic® has changed its name to Learning Ally.
Changing the name of an institution such as Recording for the Blind & Dyslexic,
with its rich history and tremendous network of 300,000 members, is not something
we entered into lightly. Over the past year, we have worked closely with scores
of students, parents, teachers, volunteers and others to explore the current state
of the organization and chart its future.
First and foremost, this transformation has been driven by our members. Our research
and focus groups reveal that the most significant reasons for change come directly
from individuals just like you:
* Our member community is more diverse than ever before, including individuals with
many different kinds of learning disabilities where access and reading are barriers
to their learning.
* The broad community of individuals in the U.S. who "learn differently" has grown
significantly and a portion of these individuals are not blind or dyslexic. Our
current name limits our ability to reach the wider base of individuals who could
benefit from our services.
* And most significant of all, a universal issue expressed by the vast majority
of our members surveyed is that they don't want to be typecast.
When told about the news of our new name, a freshman in college who began using
RFB&D in second grade said:
"Finally. . .I'm tired of typing out that long name - and I
don't like being labeled as Dyslexic!"
This anecdote echoes the sentiment of countless thousands of members. They don't
want to be referred to as "disabled"; they simply want to enjoy equal access and
opportunities to learn and succeed like anyone else. Our new name goes directly
to the heart of supporting them.
We will continue to serve and support you. We are excited about the future and hope
you will encourage your friends, parents, teachers, and others in your community
to become a "Learning Ally" to help us reach more individuals with tools for educational
success. Be sure to visit our new website at LearningAlly.org [http://r20.rs6.net/tn.jsp?llr=dpqs87bab&et=1105071856555&s=32223&e=001YGrkofVxs5lIPkLv43pjva4x5C-r54u9sEmSElPAdAaviLnezubzSkAgPX2Exlozu9cFktS7fflBXqChDT5LLTtkLQOCa7ZPR-ZakvwuMZxOzIBn2k7peA==]
to learn more about FREE Membership opportunities, FREE software and our NEW APPLE
APP which now makes our books compatible with your favorite Apple device.
Thank you again for allowing us to help in your pursuit of learning and in your
support of RFB&D, and now Learning Ally, as we move forward to serve even more individuals
in the future.
Andrew Friedman
President & CEO
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
25%
©2011 Learning Ally, Inc. All Rights Reserved. LearningAllyTM, Making Reading Accessible
for AllTM, the "Access" icon, Recording for the Blind & Dyslexic®, RFB&D®, Learning
Through Listening®, the "Heart and Headphones" design and all trademarks and service
marks are owned by Learning Ally, Incorporated.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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