[il-talk] Theme based on brand

Wed May 21 02:32:51 UTC 2014

How about just "Create the Life You Want"?

-----Original Message----- 
From: Leslie Hamric via il-talk
Sent: Tuesday, May 20, 2014 5:49 PM
To: Gregory Chang Patti ; NFB of Illinois Mailing List
Subject: Re: [il-talk] Theme based on brand

High expectations can create the life you want.

Sent from my iPhone

> On May 20, 2014, at 7:43 PM, Gregory Chang Patti via il-talk 
> <il-talk at nfbnet.org> wrote:
>
> Can we develop a theme based on our brand?
>
>
> Patti Gregory Chang
> NFBI President
> NFB Scholarship Committee Chair
>
>
> Begin forwarded message:
>
> From: "Danielsen, Chris" <CDanielsen at nfb.org> (by way of David Andrews 
> <dandrews at visi.com>)
> Subject: [Nfbnet-members-list] The NFB Brand
> Date: March 31, 2014 8:54:22 AM CDT
> To: nfbnet-members-list at nfbnet.org
>
>
> Dear Fellow Federationists:
>
> Some of you may know that the National Federation of the Blind, acting 
> through President Maurer and the board of directors, has adopted a new 
> strategy to refresh our brand so that we can more easily communicate our 
> purpose and message to potential members, potential donors, and the 
> general public. In the coming weeks, we will be sending you more 
> information about our new brand and its components, but I wanted to give 
> you a head start on the process of activating the brand. The easiest part 
> of our new brand to implement, and one of its most useful and powerful 
> components, is known as the one-minute message.
>
> Often our members and supporters wonder, “How can I possibly explain what 
> the National Federation of the Blind is and does in a concise way?” The 
> one-minute message is designed to solve this problem. It can actually be 
> repeated in less than a minute, and can also be thought of as the 
> “elevator speech” (a short statement that could be used to describe the 
> NFB to a stranger during a short elevator ride). In addition to using the 
> one-minute message in speeches, presentations to civic groups, media 
> interviews, and the like, you can use the written form of the message on 
> your affiliate Web site or your chapter’s Facebook page, as a quote for 
> your e-mail signature, and more. The one-minute message is already 
> featured on the home page of our national Web site, www.nfb.org. You can 
> also see an example of how it can be used as an e-mail signature in my own 
> signature below. In short, the one-minute message should be memorized and 
> used as often as possible, wherever and whenever you can think of to use 
> it.
>
>
>
> The one-minute message is:
>
> The National Federation of the Blind knows that blindness is not the 
> characteristic that defines you or your future. Every day we raise the 
> expectations of blind people, because low expectations create obstacles 
> between blind people and our dreams. You can have the life you want; 
> blindness is not what holds you back.
>
>
>
> Happy branding!
>
> Sincerely,
>
> Christopher S. Danielsen, J.D.
> Director of Public Relations
> National Federation of the Blind
> 200 East Wells Street
> Baltimore, MD 21230
> Office: (410) 659-9314, extension 2330
> Mobile: (410) 262-1281
> E-mail: cdanielsen at nfb.org
>
> The National Federation of the Blind knows that blindness is not the 
> characteristic that defines you or your future. Every day we raise the 
> expectations of blind people, because low expectations create obstacles 
> between blind people and our dreams. You can have the life you want; 
> blindness is not what holds you back.
>
> To make a donation to the National Federation of the Blind Imagination 
> Fund campaign, please visit www.nfb.org/ImaginingOurFuture.
>
>
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>
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