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--></style></head><body lang="EN-US" link="#0563C1" vlink="#954F72" style="word-wrap:break-word"><div class="WordSection1"><p class="MsoNormal" style="margin-top:12.0pt"><span style="color:#2f5496">Career Opportunity</span><b></b></p><p class="MsoNormal"> </p><p class="MsoNormal"><span style="color:black">Reporting to the Interim Chief Officer of Marketing and Communications, the Senior Manager of Digital Marketing & CRM will be responsible for </span>expanding the scope of AFB’s digital engagement, advocacy, and fundraising and drive its performance to the next level. This role leads the entire stakeholder engagement cycle (awareness, consideration, conversion, and advocacy) for key focus areas of the AFB mission and brand. This role will lead, provide guidance, and solve issues to accelerate digital marketing capacity and knowledge throughout AFB. </p><p class="MsoNormal" style="text-indent:-.1pt"> </p><p class="MsoNormal">The ideal candidate is a program architect and is excited to operationalize and scale the online program, outlining best practices, systems, tactics, and processes to amplify AFB’s reach. The successful candidate must be comfortable with fluid budget scenarios and able to articulate and solicit alignment from a matrix organization to deliver impact. </p><p class="MsoNormal"> </p><p class="MsoNormal">Team Leadership, Supporter Activation, Metrics, Content Development, Organic/Paid/Earned media, and Amplification.</p><p class="MsoNormal" style="text-indent:-.1pt"><span style="color:black"> </span></p><p class="MsoNormal" style="text-indent:-.1pt"><span style="color:black">This is a full-time, remote position. </span></p><h1><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#2f5496;font-weight:normal">Duties and Responsibilities</span></h1><ol style="margin-top:0in" start="1" type="1"><li class="MsoNormal" style="color:black;text-autospace:none">Develop and implement proactive marketing strategies (organic, paid, and earned) that grow, maintain, and engage AFB’s Public Policy and Research Institute, AFB Talent Lab, Programs, and Resource Development audiences. <span style="font-size:12.0pt"></span></li></ol><p class="MsoNormal" style="margin-left:27.0pt"> </p><ol style="margin-top:0in" start="2" type="1"><li class="MsoNormal" style="color:black;text-autospace:none">Design and implement Program and Resource Development campaigns in Salesforce Nonprofit Cloud; manage A/B testing, analysis, optimization and campaign performance metrics reporting, and suggest improvements. </li></ol><p class="MsoNormal" style="margin-left:27.0pt"> </p><ol style="margin-top:0in" start="3" type="1"><li class="MsoNormal" style="color:black;text-autospace:none">Manage the marketing calendar; work with internal and external stakeholders to build effective briefs, target audiences and segments for every message to drive engagement and performance against KPI goals. Build and maintain marketing campaigns and all the relevant creatives, strategy, and assets. Ensure adherence to AFB’s digital inclusion policies and standards. </li></ol><p class="MsoNormal"> </p><ol style="margin-top:0in" start="4" type="1"><li class="MsoNormal" style="color:black;text-autospace:none">Support institutional strategy on audience/participant growth in coordination with the relevant Marketing/Communication team members and matrix functions across AFB. </li></ol><p class="MsoNormal"> </p><ol style="margin-top:0in" start="5" type="1"><li class="MsoNormal" style="color:black;text-autospace:none">Develop and strengthen supporter journeys in collaboration with the Public Policy and Research Institute, Programs, AFB Talent Lab, and Resource Development. </li></ol><p class="MsoNormal" style="margin-left:.25in"> </p><ol style="margin-top:0in" start="6" type="1"><li class="MsoNormal" style="color:black;text-autospace:none">Review all advocacy email and campaign petitions with particular attention to tone, voice, clarity, and design. </li></ol><p class="MsoNormal" style="margin-left:27.0pt"> </p><ol style="margin-top:0in" start="7" type="1"><li class="MsoNormal" style="color:black;text-autospace:none">Conduct regular reporting on audience files and manage data hygiene. </li></ol><p class="MsoNormal" style="margin-left:27.0pt"> </p><ol style="margin-top:0in" start="8" type="1"><li class="MsoNormal" style="color:black;text-autospace:none">Develop and implement annual marketing initiatives and budgets. </li></ol><p class="MsoNormal"> </p><ol style="margin-top:0in" start="9" type="1"><li class="MsoNormal" style="color:black;text-autospace:none">Perform other responsibilities, as required.</li></ol><h1><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#2f5496;font-weight:normal">Qualifications</span></h1><ol style="margin-top:0in" start="1" type="1"><li class="MsoNormal" style="color:black;text-autospace:none">A Bachelor’s degree or equivalent, fluency in online marketing, MarTech, and analytics is preferred. A minimum of 8+years of experience in email marketing, digital marketing, and/or resource development is required. Prior familiarity with advocacy/nonprofit organizations preferred. <span style="font-size:12.0pt"></span></li></ol><p class="MsoNormal"> </p><ol style="margin-top:0in" start="2" type="1"><li class="MsoNormal" style="color:black;text-autospace:none">Strong instinct for brand<span style="color:windowtext">-</span>focused storytelling campaigns aligned with AFB’s mission, community, and values, DEI guidelines, and development obligations. </li></ol><p class="MsoNormal"> </p><ol style="margin-top:0in" start="3" type="1"><li class="MsoNormal" style="color:black;text-autospace:none">Fluency in data analytics, creative, and copywriting best practices for digital marketing, campaigning and/or resource development is required. Excel (e.g. Pivot Tables, Pivot Graph, VLOOKUP, Large Data Set, etc.)</li></ol><p class="MsoNormal" style="margin-left:.25in"> </p><ol style="margin-top:0in" start="4" type="1"><li class="MsoNormal" style="color:black;text-autospace:none">Familiarity with Salesforce Marketing Cloud/Nonprofit Cloud or similar product experience for CRM, database/email marketing is required. Familiarity with web languages, such as HTML and CSS, is preferred. Proficiency with database management, basic implementation of MarTech platforms, integration with ERPs, CSR, and other operating/financial performance systems. </li></ol><p class="MsoNormal"> </p><ol style="margin-top:0in" start="5" type="1"><li class="MsoNormal" style="color:black;text-autospace:none">Demonstrated understanding of marketing automation, such as HubSpot, EveryAction, or Salesforce is required. </li></ol><p class="MsoNormal"> </p><ol style="margin-top:0in" start="6" type="1"><li class="MsoNormal" style="color:black;text-autospace:none">Understanding of conversion rates, optimization, and end user journey mapping to improve engagement and outcomes is required. </li></ol><p class="MsoNormal"> </p><ol style="margin-top:0in" start="7" type="1"><li class="MsoNormal" style="color:black;text-autospace:none">Excellent oral, written and presentation/communications skills are required. </li></ol><p class="MsoNormal"> </p><ol style="margin-top:0in" start="8" type="1"><li class="MsoNormal" style="color:black;text-autospace:none">Demonstrated ability to manage and collaborate across many stakeholders, manage multiple projects, solve problems, and meet deadlines and milestones/KPIs is required. Managing financial budgets, large data sets, dashboards, and strategic planning is required. </li></ol><p class="MsoNormal"> </p><ol style="margin-top:0in" start="9" type="1"><li class="MsoNormal" style="color:black;text-autospace:none">Experience running and integrating strategies across email, social media, video, mobile/SMS marketing campaigns to deliver impactful campaigns is preferred. </li></ol><p class="MsoNormal"> </p><p class="MsoNormal">The position will require <20% travel, based on quarterly team gatherings and programmatic needs.</p><p class="MsoNormal"> </p><p class="MsoNormal" style="text-indent:-.1pt"><span style="color:black">Must embrace and role model AFB’s mission and Core Values of Learning, Excellence, Collaboration and Impact.</span></p><h1><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#2f5496;font-weight:normal">Demonstrate Key Values & Competencies Including: </span><span style="font-size:12.0pt;font-family:"Calibri",sans-serif"></span></h1><p class="MsoNormal"><span style="color:black">Integrity & Respect</span><span style="font-size:12.0pt;color:black"></span></p><p class="MsoNormal"><span style="color:black">Collaboration</span></p><p class="MsoNormal"><span style="color:black">Job Excellence & Impact</span></p><p class="MsoNormal"><span style="color:black">Life-Long Learning</span></p><p class="MsoNormal"><span style="color:black">Initiative</span></p><p class="MsoNormal"><span style="color:black">Communication</span></p><p class="MsoNormal"><span style="color:black">Desire to Serve</span></p><p class="MsoNormal"><span style="color:black">Leadership</span></p><p class="MsoNormal"> </p><p class="MsoNormal"><span style="color:#2f5496">Compensation: </span><span style="color:black">Salary based on experience, market analysis and location.</span></p><p class="MsoNormal"> </p><p class="MsoNormal"><span style="color:#2f5496">How to Apply:</span><span style="color:black"> Interested parties, please email a Cover Letter, Resume/CV to </span><a href="mailto:careers@afb.org">careers@afb.org</a><span style="color:black">.</span></p><p class="MsoNormal"> </p><p class="MsoNormal"><span style="color:black">At AFB we do not just accept difference, we celebrate it. AFB is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.</span></p><p class="MsoNormal"><span style="color:black"> </span></p><p class="MsoNormal"><span style="color:black">If you need assistance or an accommodation due to a disability, you may contact Human Resources at </span><a href="mailto:careers@afb.org">careers@afb.org</a><span style="color:black">. </span></p><p class="MsoNormal"> </p><p class="MsoNormal">This role can also be viewed at <a href="https://afb.org/about-afb/leadership-and-staff/careers-afb/job-listings/senior-manager-digital-marketing-crm">https://afb.org/about-afb/leadership-and-staff/careers-afb/job-listings/senior-manager-digital-marketing-crm</a></p><p class="MsoNormal"> </p><p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Lucida Handwriting";color:#5d2686">Melanie</span></p><p class="MsoNormal"><span style="font-size:12.0pt"> </span></p><p class="MsoNormal"><span style="font-size:12.0pt">Melanie Peskoe (she/her) <a href="https://medium.com/gender-inclusivit/why-i-put-pronouns-on-my-email-signature-and-linkedin-profile-and-you-should-too-d3dc942c8743"><span style="color:blue">why I add my pronouns</span></a></span></p><p class="MsoNormal"><span style="font-size:12.0pt">Talent Acquisition Specialist</span></p><p class="MsoNormal"><span style="font-size:12.0pt">American Foundation for the Blind (AFB)<b> </b>| <a href="http://www.afb.org/"><span style="color:blue">AFB.org</span></a><b> </b></span></p><p class="MsoNormal"><span style="font-size:12.0pt">(202) 469-6833 | <a href="mailto:mpeskoe@afb.org"><span style="color:blue">mpeskoe@afb.org</span></a> </span></p><p class="MsoNormal"><span style="font-size:12.0pt"><a href="https://www.afb.org/about-afb/leadership-and-staff/careers-afb"><span style="color:blue">Careers at AFB</span></a> </span></p><p class="MsoNormal"> </p></div></body></html>