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--></style></head><body lang="EN-US" link="#0563C1" vlink="#954F72" style="word-wrap:break-word"><div class="WordSection1"><p class="MsoNormal" style="margin-top:12.0pt"><span style="color:#2f5496">Career Opportunity</span><b></b></p><p class="MsoNormal"> </p><p class="MsoNormal"><span style="color:black">Reporting to the Interim Chief Marketing Officer, the Senior Manager, Public Relations will l</span><span style="color:black">ead and oversee public and media relations for AFB. Drive awareness and lead media outreach, thought leadership, and public relations work, write AFB’s most visible content, and contribute to the development and execution of a cohesive long- term strategy for AFB’s communications in line with brand, mission, and programming. </span></p><p class="MsoNormal" style="text-indent:-.1pt"><span style="color:black"> </span></p><p class="MsoNormal"><span style="color:black"> This is a full-time, remote position </span></p><h1 style="margin-right:0in;margin-bottom:0in;margin-left:0in"><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#2f5496;font-weight:normal">Duties and Responsibilities</span></h1><p class="MsoNormal" style="margin-left:27.0pt">1. Partner with staff across the organization to devise plans to reach strategic communications goals for key programs and events – including advocacy and research initiatives, employment programs, awards events, and more. Facilitate campaigns, produce content, and manage impact/metrics. <span style="font-size:12.0pt"></span></p><p class="MsoNormal" style="margin-left:27.0pt">2. Draft news releases, pitches, talking points and remarks, contact lists, and relevant social content. Also create byline communications such as op-eds and talking points for thought leadership.</p><p class="MsoNormal" style="margin-left:27.0pt">3. Monitor AFB, blindness/disability field, and competitor news and develop creative ways to insert AFB into conversations through compelling thought leadership. Foster relationships with media/influencers/bloggers to reach new and existing audiences that report on key issues related to AFB’s work. </p><p class="MsoNormal" style="margin-left:27.0pt">4. Maintain the AFB.org press room. Ensure it includes all recent press releases, relevant blog posts, news stories, and “speakers bureau” including current staff bios and contact information. Measure analytics and impact of all initiatives and provide a weekly AFB media dashboard. </p><p class="MsoNormal" style="margin-left:27.0pt">5. Lead and manage the Annual Report and the Focus on AFB Newsletter initiatives. Manage production, including budget, design, theme, artwork, content, and print and accessible media production, offline & online. Serve as primary liaison to writer, copyeditor, designer, printer, and vendors.</p><p class="MsoNormal" style="margin-left:27.0pt">6. Initiate, engage and respond to all media queries in a timely manner, providing appropriate written responses or arranging interviews with key staff/leadership.</p><p class="MsoNormal" style="margin-left:27.0pt">7. Oversee AFB spokesperson training and crisis communications plan. Review the plan quarterly to ensure it is up-to-date, train spokespeople on messaging, and help to identify and mitigate potential crises by closely monitoring media stories about AFB and alerting senior leadership of any potential issues.</p><p class="MsoNormal" style="margin-left:27.0pt">8. Work closely with relevant MarCom team members to ensure AFB marketing and communications priorities are accurately represented and aligned in all messaging.</p><p class="MsoNormal" style="margin-left:27.0pt">9. Track and measure PR efforts and outreach, content and digital campaign strategy across the web, social media, and email platforms, analyzing data generated from all relevant platforms to shift focus as needed to increase/improve public perception and visibility.</p><p class="MsoNormal" style="margin-left:27.0pt">10. Serve as co-host and producer of Inform & Connect, AFB’s in-house podcast; and host for virtual town halls, leading Q&A with AFB researchers to discuss and expand on research reports.</p><p class="MsoNormal" style="margin-left:27.0pt">11. Perform other duties and special projects as assigned.<b></b></p><h1 style="margin-right:0in;margin-bottom:0in;margin-left:0in"><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#2f5496;font-weight:normal">Qualifications</span></h1><ol style="margin-top:0in" start="1" type="1"><li class="MsoListParagraphCxSpFirst" style="margin-left:0in"><span style="font-family:"Calibri",sans-serif">Bachelor’s degree in relevant subject area plus a minimum of 6-8 years of experience in communications (or the equivalent combination of education and work experience). </span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in"><span style="font-family:"Calibri",sans-serif">Passion for ideas of innovative solutions to 21st century problems; enthusiasm around impact-driven advocacy. </span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in"><span style="font-family:"Calibri",sans-serif">Ability to communicate articulately and creatively, to simplify complex issues to engage various segments of audience to support issues and initiatives. </span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in"><span style="font-family:"Calibri",sans-serif">Strong writing, presentation, and communication skills, with ability to pick up a voice and extend it across a variety of platforms. </span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in"><span style="font-family:"Calibri",sans-serif">Experience developing digital advocacy products and managing multiple platforms, implementing and measuring communication and engagement plans/strategies.</span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in"><span style="font-family:"Calibri",sans-serif">Excellent organizational and interpersonal skills, including the ability to clearly and comfortably interact with diverse public contacts and ‘client’ relationships. </span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in"><span style="font-family:"Calibri",sans-serif">Ability to work well independently and under pressure, ability to solve issues, make recommendations, and shepherd initiatives across the finish line with measurable results.</span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in"><span style="font-family:"Calibri",sans-serif">Ability to work seamlessly within a highly matrixed environment and build collaborative relationships across departments and functions. </span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in"><span style="font-family:"Calibri",sans-serif">Fluent with communication technologies and best practices, such as blogging platforms, Trello/Asana, Reddit, Google Suites, MS Suites, MuckRack, Cision. Familiarity with social media platforms and management tools (including Hootsuite). </span></li><li class="MsoListParagraphCxSpLast" style="margin-left:0in"><span style="font-family:"Calibri",sans-serif">Knowledge and application of current and evolving trends in digital advocacy and communications, particularly with advocacy and thought leadership campaigns.</span></li></ol><p class="MsoNormal"> </p><p style="margin:0in"><span style="font-family:"Calibri",sans-serif;color:black">Must embrace and role model AFB’s mission and Core Values of Learning, Excellence, Collaboration and Impact.</span><span style="font-family:"Calibri",sans-serif"></span></p><h1 style="margin-right:0in;margin-bottom:0in;margin-left:0in"><span style="font-size:12.0pt;font-family:"Calibri",sans-serif;color:#2f5496;font-weight:normal">Demonstrate Key Values & Competencies Including: </span><span style="font-size:12.0pt;font-family:"Calibri",sans-serif"></span></h1><p class="MsoNormal"><span style="font-size:12.0pt"> </span></p><p style="margin:0in"><span style="font-family:"Calibri",sans-serif;color:black">Integrity & Respect</span><span style="font-family:"Calibri",sans-serif"></span></p><p style="margin:0in"><span style="font-family:"Calibri",sans-serif;color:black">Collaboration</span><span style="font-family:"Calibri",sans-serif"></span></p><p style="margin:0in"><span style="font-family:"Calibri",sans-serif;color:black">Job Excellence & Impact</span><span style="font-family:"Calibri",sans-serif"></span></p><p style="margin:0in"><span style="font-family:"Calibri",sans-serif;color:black">Life-Long Learning</span><span style="font-family:"Calibri",sans-serif"></span></p><p style="margin:0in"><span style="font-family:"Calibri",sans-serif;color:black">Initiative</span><span style="font-family:"Calibri",sans-serif"></span></p><p style="margin:0in"><span style="font-family:"Calibri",sans-serif;color:black">Communication</span><span style="font-family:"Calibri",sans-serif"></span></p><p style="margin:0in"><span style="font-family:"Calibri",sans-serif;color:black">Desire to Serve</span><span style="font-family:"Calibri",sans-serif"></span></p><p style="margin:0in"><span style="font-family:"Calibri",sans-serif;color:black">Leadership</span><span style="font-family:"Calibri",sans-serif"></span></p><p class="MsoNormal"> </p><p style="margin:0in"><span style="font-family:"Calibri",sans-serif;color:#2f5496">Compensation: </span><span style="font-family:"Calibri",sans-serif;color:black">Salary based on experience, market analysis and location.</span><span style="font-family:"Calibri",sans-serif"></span></p><p class="MsoNormal"> </p><p style="margin:0in"><span style="font-family:"Calibri",sans-serif;color:#2f5496">How to Apply:</span><span style="font-family:"Calibri",sans-serif;color:black"> Interested parties, please email a cover letter and resume/CV to </span><a href="mailto:careers@afb.org"><span style="font-family:"Calibri",sans-serif">careers@afb.org</span></a><span style="font-family:"Calibri",sans-serif;color:black">.</span><span style="font-family:"Calibri",sans-serif"></span></p><p class="MsoNormal"> </p><p class="MsoNormal">_______ </p><p class="MsoNormal"> </p><p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Lucida Handwriting";color:#5d2686">Melanie</span></p><p class="MsoNormal"><span style="font-size:12.0pt"> </span></p><p class="MsoNormal"><span style="font-size:12.0pt">Melanie Peskoe (she/her) <a href="https://medium.com/gender-inclusivit/why-i-put-pronouns-on-my-email-signature-and-linkedin-profile-and-you-should-too-d3dc942c8743"><span style="color:blue">why I add my pronouns</span></a></span></p><p class="MsoNormal"><span style="font-size:12.0pt">Talent Acquisition Specialist</span></p><p class="MsoNormal"><span style="font-size:12.0pt">American Foundation for the Blind (AFB)<b> </b>| <a href="http://www.afb.org/"><span style="color:blue">AFB.org</span></a><b> </b></span></p><p class="MsoNormal"><span style="font-size:12.0pt">(202) 469-6833 | <a href="mailto:mpeskoe@afb.org"><span style="color:blue">mpeskoe@afb.org</span></a> </span></p><p class="MsoNormal"><span style="font-size:12.0pt"><a href="https://www.afb.org/about-afb/leadership-and-staff/careers-afb"><span style="color:blue">Careers at AFB</span></a> </span></p><p class="MsoNormal"> </p></div></body></html>