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<blockquote type=cite class=cite cite=""><br>
<a href="https://www.linkedin.com/jobs/view/3853099453/">Original
Source</a><br><br>
<br><br>
<b>About the job<br>
</b><br>
<b>About Fable <br>
</b><br>
The best digital teams work with Fable to make products more accessible
for over 1 billion people who live with disabilities. Some of our amazing
clients include Walmart, Slack, Shopify, and more. Fable ranked #3 on the
2022 LinkedIn Top Startups Canada list and Fast Company’s 2023 Most
Innovative Companies in Design list.<br><br>
<br><br>
<b>About the Role <br>
</b><br>
Fable is hiring a marketing leader to be the tip of the spear of our
Go-to-Market strategy. This new leader will partner with Sales, Product,
and the rest of the senior leadership team to drive pipeline from our
ICPs. We care deeply about leadership, marketing that impacts revenue,
and the exploration and deployment of digital tools and structures. The
VP of Marketing will be instrumental in crafting positioning and
narrative that underscores the importance of inclusive design, educating
new prospects, and solidifying Fable's position as a leader in our
industry. This role will work closely with Fable’s leadership and play a
pivotal role in the growth of the business.<br><br>
<br><br>
For this role, we are open to applicants who can work in <b>Eastern Time
Zone.<br>
</b><br><br>
<br>
<b>Requirements<br>
</b><br><br>
<br>
<b>Key Responsibilities</b>
<ul>
<li>Marketing strategy: Set goals, plan, and prioritize across all areas
of marketing
<li>Take charge of Revenue Marketing, reaching into Fortune 500 through
Account-Based Marketing, and leading messaging evolution to be the tip of
the spear as the market shifts from "Why buy one" to "Why
buy mine".
<li>Lead the process of iterating on the go-to-market strategy, ensuring
efficient and consistent pipeline coverage for revenue targets.
<li>Transform our success with virtual and in-person events into a
closed-loop system to predictably generate pipeline.
<li>Collaborate closely with cross-functional teams, including Sales,
Product, and Customer Success and Fable’s co-founders, to ensure cohesive
brand messaging and strategy execution.
<li>Build and mentor a high-caliber marketing team, fostering a culture
of innovation, resilience, and continuous learning.
<li>Manage a significant marketing budget, optimizing spend across
technology, channels, and digital campaigns to maximize ROI and impact.
<li>Keep the board of directors informed on pipeline coverage and
campaign performance
<li>Champion Fable's values and mission, both internally and in the wider
industry, to inspire change and promote digital inclusivity.
<li>Design and lead the Marketing systems needed to achieve pipeline
targets.
<li>Establish the Marketing operations vision and strategy to support
smart decision-making with detailed analysis, focusing on leveraging data
for strategic guidance in marketing initiatives.
</ul><br>
<br><br>
<b>Key Performance Indicators (KPIs)</b>
<ul>
<li>Drive the business: Build a $50M+ enterprise-segment pipeline to
support Fable’s net new revenue growth for the next 24 months.
<li>Diversify our channels: Increase the effectiveness of our events
channel and develop multiple net new channels to reach our target
accounts.
<li>Account penetration: Generate sufficient engagement either opening or
moving to evaluation phase, with key target, accounts to grow target
account penetration 50% in FY24.
</ul><br><br>
<br>
<b>Key Qualifications and Assets</b>
<ul>
<li>A minimum of 7 years of experience in B2B marketing, with a strong
background in marketing to the Fortune 500 and SaaS environments.
<li>Proven experience in scaling Revenue Marketing (aka “Growth” or
“Demand Generation”) efforts, ideally from $5m to $30m ARR, within a
high-growth tech startup and through digital channels.
<li>Revenue Marketing (or “Growth” or “Demand Generation”) is your
superpower within the Marketing function, and you’ve carried and hit a
pipeline generation goal for more than three quarters.
<li>Experience with Account-Based Marketing software tools, like
Demandbase and 6Sense.
<li>You have a history of collaborating with great Product Marketers and
teams to improve effectiveness of campaigns, optimize pricing, and
generating pipeline through partner relationships.
<li>Strong leadership skills, with a history of building and managing
marketing teams that hit or exceed their targets.
<li>Data-driven mindset, with the ability to analyze market trends, track
marketing KPIs, and make informed decisions.
<li>Exceptional communication and collaboration skills, capable of
fostering strong relationships across all levels of the organization,
especially with Sales and Product Management leadership.
<li>Demonstrated ability to effectively lead and manage teams that
include team members that were not originally assembled by you.
</ul><br><br>
<br>
<b>More Specifically</b>
<ul>
<li>Your leadership style is inclusive and empowering, with a focus on
building teams that are high-performing, resilient, creative, and driven
by a shared mission.
<li>You have a deep understanding of the tech industry's dynamics, with
the ability to identify opportunities for growth and innovation.
<li>Your approach to marketing is holistic, integrating revenue
marketing, product marketing, systems and operations, and brand
storytelling into a cohesive strategy.
<li>You value systems over tactics and experiments over long-term plans.
</ul><br><br>
<br>
<b>Benefits<br>
</b><br><br>
<br>
<b>What's in it for You? <br>
</b><br>
Joining Fable means becoming part of a movement that's not just about
business growth but about making a real difference in the world. You'll
have the opportunity to:<br><br>
<br><br>
<ul>
<li>Lead a passionate and talented team, driving marketing initiatives
that directly contribute to Fable's mission and success.
<li>Join a company that has a deep understanding of our customer needs,
knows their ICP, and has a strong infrastructure that you can leverage to
grow pipeline.
<li>Fable deeply values the role that Marketing plays at this stage of
company and product development. We’re also empathetic to the challenges
of startup Marketing, so you’ll find support from the top for a strong
partnership between Sales and Marketing, and internal resources to enable
you to do your best work from revenue operations, Product, and People
teams.
<li>Work in an environment that values creativity, innovation, and
inclusivity, offering ample room for personal and professional growth to
help you on your journey to the c-suite.
<li>Support for deployment of new tools and software, including
generative AI.
<li>Make a lasting impact in the tech industry and beyond, championing
the cause of digital accessibility and inclusive design, and producing
marketing assets and campaigns other companies look to as the standard.
</ul><br>
<br><br>
<b>Our Values<br>
</b><br><br>
<br>
<b>To lead, listen first<br>
</b><br>
You amplify voices that are less often heard and create space for those
voices to grow. The quality of an idea doesn't correlate with the
loudness of someone's voice.<br><br>
<br><br>
<b>The brain is a muscle<br>
</b><br>
If you're going to do something, you will do it well. Practice often and
rest when needed. Give your mind what it needs to thrive.<br><br>
<br><br>
<b>Unlearn to learn<br>
</b><br>
What did we learn growing up, and what do we need to unlearn? It's
essential to understanding our personal bias and position so that we can
grow.<br><br>
<br><br>
<b>Accessibility Accommodations <br>
</b><br>
Fable is an inclusive workplace. If you are facing any accessibility
requirements or concerns regarding the hiring process or employment with
us, please reach out to us at
<a href="mailto:jobs@makeitfable.com">jobs@makeitfable.com</a>.<br>
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