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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link="#0563C1" vlink="#954F72" style='word-wrap:break-word'><div class=WordSection1><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><div><div style='border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b>From:</b> tech-vi@groups.io <tech-vi@groups.io> <b>On Behalf Of </b>David Goldfield<br><b>Sent:</b> Friday, September 10, 2021 5:19 PM<br><b>To:</b> tech-vi@groups.io<br><b>Subject:</b> [tech-vi Announce List] Press Release: McDonald’s Partners with Vispero to Provide Access for Blind and Low Vision Customers in US Self Order Kiosks<o:p></o:p></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><a href="https://support.freedomscientific.com/About/News/Article/218">Original Source</a><o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><h1 style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:15.0pt;margin-left:0in;background:white'><span style='font-size:26.0pt;font-family:inherit;color:#333333'>FOR IMMEDIATE RELEASE<o:p></o:p></span></h1><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:7.5pt;margin-left:0in;background:white;box-sizing: border-box'><strong><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333'>Media Contact:</span></strong><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333'> Laura Miller<br><strong><span style='font-family:"Helvetica",sans-serif'>800-444-4443 </span></strong>or <strong><span style='font-family:"Helvetica",sans-serif'>727-803-8000</span></strong><br><strong><span style='font-family:"Helvetica",sans-serif'><a href="https://support.freedomscientific.com/"><span style='color:#337AB7;border:none windowtext 1.0pt;padding:0in'>www.FreedomScientific.com</span></a></span></strong><br><strong><span style='font-family:"Helvetica",sans-serif'>Sales:</span></strong> <a href="mailto:info@vispero.com"><span style='color:#337AB7;border:none windowtext 1.0pt;padding:0in'>info@vispero.com</span></a><o:p></o:p></span></p><h2 style='mso-margin-top-alt:15.0pt;margin-right:0in;margin-bottom:7.5pt;margin-left:0in;background:white;box-sizing: border-box;color:inherit'><span style='font-size:22.5pt;font-family:inherit;color:#333333;font-weight:normal'>McDonald’s Partners with Vispero to Provide Access for Blind and Low Vision Customers in US Self Order Kiosks<o:p></o:p></span></h2><h3 style='mso-margin-top-alt:15.0pt;margin-right:0in;margin-bottom:7.5pt;margin-left:0in;background:white;box-sizing: border-box;color:inherit'><span style='font-size:18.0pt;font-family:inherit;color:#333333;font-weight:normal'>Comprehensive Solution Pushes the Bounds for the Future of Inclusive Kiosks<o:p></o:p></span></h3><p class=MsoNormal style='background:white'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333'>(Clearwater, Florida - September 08, 2021)<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:7.5pt;margin-left:0in;background:white'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333'>Vispero, the global leader for assistive technology products for the blind and low vision community, has been selected by McDonald’s to assist in providing customers with an accessible kiosk experience. Vispero’s product, JAWS Kiosk, has been deployed to select McDonald’s US company-owned restaurants, as well as newly deployed kiosks in US franchise locations.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:7.5pt;margin-left:0in;background:white;box-sizing: border-box'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333'>Creating an accessible and usable kiosk experience for McDonald’s customers required an understanding of McDonald’s robust self-order kiosk interface and a plan for making the extensive McDonald’s menu easily navigable and intuitive for blind customers.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:7.5pt;margin-left:0in;background:white;box-sizing: border-box'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333'>“The selection of JAWS Kiosk as a solution for McDonald’s is a game-changer for providing equal access in Quick Service Restaurants for blind and low vision customers,” states Matt Ater, Vice President of Corporate Business Development and Software at Vispero. “At Vispero, our goal is to innovate for customers with disabilities. Working with McDonald’s allows us to ensure our products are reaching people when they need it most.”<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:7.5pt;margin-left:0in;background:white;box-sizing: border-box'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333'>JAWS Kiosk will allow blind and low vision users the ability to interact with a self-order kiosk by inserting headphones into the headphone jack, located on the navigation pad, which will then navigate the kiosk screen, reading the content as they move through the application.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:7.5pt;margin-left:0in;background:white;box-sizing: border-box'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333'>“McDonald’s prides itself on fostering an inclusive restaurant experience for all,” said Kelsey Hall, Senior Manager of Global Digital Accessibility at McDonald’s. “This inclusive kiosk solution ensures blind and low vision customers can independently order their McDonald’s favorites for themselves, their families, and their friends.”<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:7.5pt;margin-left:0in;background:white;box-sizing: border-box'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333'>McDonald’s is in the process of deploying this solution to corporate-owned stores and select franchise locations across the US.<o:p></o:p></span></p><h2 style='mso-margin-top-alt:15.0pt;margin-right:0in;margin-bottom:7.5pt;margin-left:0in;background:white;box-sizing: border-box;color:inherit'><span style='font-size:22.5pt;font-family:inherit;color:#333333;font-weight:normal'>About Vispero<o:p></o:p></span></h2><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:7.5pt;margin-left:0in;background:white;box-sizing: border-box'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333'>Vispero is the global leader for assistive technology products for those with vision impairments. Freedom Scientific, TPGi, Enhanced Vision and Optelec, all Vispero brands, have a long history of innovation for customers with accessibility needs. Today our product portfolio is considered one of the most diverse and reliable on the market. For more information, visit <a href="http://www.vispero.com/"><span style='color:#337AB7;border:none windowtext 1.0pt;padding:0in'>http://www.vispero.com</span></a>.<o:p></o:p></span></p><div style='border:solid #D2D3D5 1.0pt;padding:4.0pt 4.0pt 4.0pt 4.0pt'><ul style='margin-top:0in;box-sizing: border-box;float:right' type=disc><li class=side-item style='color:#525252;margin-top:0in;margin-bottom:7.5pt;text-align:center;mso-list:l3 level1 lfo3;background:white;box-sizing: border-box;border-radius: 5px'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif'><a href="https://support.freedomscientific.com/About"><span style='color:#525252;border:none windowtext 1.0pt;padding:0in'>Corporate Information</span></a><o:p></o:p></span></li><li class=side-item style='color:#525252;margin-top:0in;margin-bottom:7.5pt;text-align:center;mso-list:l3 level1 lfo3;background:white;box-sizing: border-box;border-radius: 5px'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif'><a 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