[Mdpobc] FW: [Nfbnet-members-list] The NFB’s Bid for Equality online auction is just 9 days away

Wed Nov 27 19:47:04 UTC 2013

Trudy L. Pickrel
President
Maryland Parents of Blind Children 
www.mdparentsofblindchildren.org
TLC by the Lake's Standard Poodle's
www.tlcbythelake.com
301-501-1818

Date: Wed, 20 Nov 2013 00:54:47 -0600
To: nfbnet-members-list at nfbnet.org
From: MRiccobono at nfb.org
Subject: [Nfbnet-members-list] The NFB’s Bid for Equality online auction  is just 9 days away

The NFB’s Bid for Equality online auction is just 9 days away, launching
on November 29 (Black Friday), and running through December 3 (Giving
Tuesday)! Your time and effort spent coordinating packages is much
appreciated! Now, we need your help promoting our Bid for Equality and
your fantastic packages to ensure that the auction reaches the widest
audience possible. Below are some ways you can help us spread the word in
your communities about the NFB and its online auction!

Thunderclap

An easy and effective way to spread the word about our Bid for Equality
auction prior to the auction's launch is by joining and sharing with
others our Thunderclap. Thunderclap is a social media tool that amplifies
an organization's message by sending out a pre-planned tweet or Facebook
post at the same time from each Facebook and Twitter user who signs up.
Our goal is to have 500 people support our Thunderclap message, which
will go out on the first day of the Bid for Equality auction, November
29, only if we reach our goal. If we do not meet our goal by the start of
our auction, the message will not be shared at all. Please support our
Thunderclap and ask your network for their support as well. You can
support and share our Thunderclap at

https://www.thunderclap.it/projects/6216-bid-for-equality-cyber-auction
.

Share Bid for Equality Flyers

We have created a Bid for Equality flyer (attached and also available for
download on our Web site:

https://nfb.org/images/nfb/documents/pdf/bid_for_equality_flyer.pdf)
that you can share with friends, family, and even local businesses. The
target audience for the Bid for Equality is mature and affluent shoppers,
so you may want to specifically target businesses such as upscale grocery
stores (Whole Foods, Harris Teeter), restaurants, and salons. You may
also consider checking with your church or your local coffee shop about
posting a flyer on their community bulletin board. Other businesses to
consider sharing the flyer with include country clubs, local souvenir
stores (such as Greetings and Readings), libraries, craft shows, and
sporting shops.

Social Media

We will be promoting the Bid for Equality on Twitter
(@NFB_voice) and Facebook
(
www.facebook.com/NationalFederationoftheBlind) and we encourage you
to do the same. There will be a lot of content coming from the national
social media feeds for you to retweet or share, but we also encourage you
to create and personalize your own tweets and Facebook posts promoting
the auction. It would be a great idea to share specifically the item your
affiliate donated to the auction, as you will be able to easily
personalize it. Below are sample tweets and Facebook posts for
reference.

Sample tweets:

#FollowFriday Our Bid for Equality auction begins in 1 week! View our
must-have donations and encourage your family and friends to shop our
#auction http://bit.ly/1a9vJnI

This holiday season the NFB is #thankful for our great donation items!
Make your Bid for Equality at
http://bit.ly/1a9vJnI

Bid on a #holiday #gift from our #auction and support the programs of the
NFB of <insert affiliate or chapter name> at the same time!
http://bit.ly/1a9vJnI

Happy #GivingTuesday! Celebrate with us and support the work of the NFB
by shopping our online #auction!
http://bit.ly/1a9vJnI 

Sample Facebook post:

The
National Federation of the Blind Bid for Equality online auction is
now open for bidding! Help the NFB fund its work to provide blind
Americans with the tools they need to become independent and successful
by sharing the auction with your friends and family!There are a wide
range of unique and exciting auction items available, from exotic
getaways to Puerto Rico and Costa Rica, to a fun family-friendly trip to
an apple farm in Connecticut. Visit
http://bit.ly/1a9vJnI to bid now, and
remember: the future is in your bid! 

Place a Radio Ad or PSA

Radio is a great way to reach the target audience for the Bid for
Equality. You may want to investigate opportunities for local radio spots
or PSAs – many radio stations have special deals or even free public
service announcement (PSA) space for nonprofit organizations. We
recommend reaching out to radio stations that attract an older, affluent
audience, such as your local NPR affiliate or a classical music
station.

Thank you in advance for your help in making the Bid for Equality a
successful auction! If you have any questions, please contact Ilana
Posner at (410) 659-9314, extension 2283, or at
iposner at nfb.org.  

Mark A. Riccobono, M.S.ed

Executive Director, Jernigan Institute

NATIONAL FEDERATION OF THE BLIND

200 East Wells Street at Jernigan Place

Baltimore, Maryland 21230

Phone: (410) 659-9314 ext. 2357

Fax: (410) 659-5129

Email: mriccobono at nfb.org

Twitter: @Riccobono

Web: www.nfb.org

Take the stress out of this year’s holiday shopping with NFB’s Bid for
Equality national online auction: Black Friday, Nov. 29, to Giving
Tuesday, Dec. 3.

View our must-have donations and register to make your Bid for
Equality. The future is in your bid! 

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