[musictlk] Price rate for commercial jingle

[Brad Dunsé]

I think things to consider are:

1. Their budget for the project. You might just 
ask, what are you budgeting for this project. 
Realize they may shoot a lower figure which is 
where negociations can come in. If they are legit 
though, they will just be honest and say their 
budget rather than diddle around.  I don't think 
an hourly rate will work as  to them, it  is akin to handing you a blank check.
2. It depends on the visibility of it. A jingle 
with a local visibility of maybe 10k people would 
be less value  than say one of a national 
audience. Along with that goes the client size.
3. Depends on the work involved . A 
musical  friend of mine did jingles for years and 
he did all the instruments and production and 
would  try to start at $2000-$2500 for local 
metro businesses, but he was established too so 
being new and hungry changes the negociations a bit.

Whatever you decide, you need to be willing to 
walk away from it if they don't meet it, if you 
don't (a) they will think you are easily beaten 
and set a precedence for any future work, and (b) 
you may have been trying to take advantage of them at first.

I did a jingle for a farmer's market and even 
though they are in a metro area, I get yearly 
paid gigs from them and I know they aren't about 
to put it on TV, it is just a YouTube thing, so I 
charged $175 for a simple guitar-vocal of it. The 
song was written a long time ago as a novelty for 
another market.  Which they too now bought  a 
copy of a different flavor with more instruments. 
If for example, that jingle were for a Casino or 
something, we'd be talking thousands, and for 
more nationally known places probablhy tens of 
thousands with royalty options each time it's played. It really depends.

Brad



On 12/2/2011  11:04 AM Ed Worrell said...
>Hello Listers, I am in the process of making a 
>jingle for a client. This is my first jingle for 
>a tv commercial. I don't know what to charge for 
>my services, should I do a flat fee or charge an 
>hourly rate, and I don't know what to charge. I 
>am at a loss on this one. Please help and give 
>me some advice on what is a good price to charge 
>and if it should be a flat fee or hourly.
>
>Thanks bunches
>Ed Worrell
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Brad Dunsé

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