[nabentre] Introduction

[Everett Gavel]

Hi Robert, Mary Ellen, and all,

Mary Ellen, Many consultants across a lot of industries
get paid for sharing less useful marketing advice than
you just gave to Robert. Nice work. 

Robert, Mary Ellen stole my thunder. And I haven't even
read the other responses yet. ;-)

I definitely recommend marketing such products to
seniors, Boomers, and the elderly who have seen on some
level all their lives and if they begin to lose their
sight will struggle as most do, to hold onto every last
bit of sight they may have, no matter how inefficient
it is at times. It's amazing the fight many of us put
up to do everything we can to avoid admitting we're
actually blind. But your marketing needs to utilize
that fact. Market to those who have recently become,
are expected to become, or are in a category quite
likely to experience vision loss. Mainly, seniors &
Boomers.  Absolutely huge market, and many will want &
be in need of your products. 

This grouping of people is very much at-risk for
experiencing vision loss due simply to their age. There
are millions of Boomers that will be reaching
retirement & senior citizen age, through this current
decade. Kind of ironic, since the decade ends with,
"2020." That aside, there are millions expected to lose
significant vision by then due simply to age. Nevermind
various health risks that contribute to vision loss,
too. But speaking of that, yes, Diabetic organizations,
publications, and Diabetic resources are places where
you should advertise and market to as well. So there
you go: Boomers, Senior Citizens, & Diabetics. 

Now onto your 3rd question. How would I like to be
marketed to? I'd absolutely love it if the AMA started
suggesting to the business world, along with the
gazillions of lists they pay to rent to market their
products to, to also begin renting the mailing lists of
blindness organizations and began sending out some of
the advertising for products everyone uses -- blind or
not -- in Braille. I've received a few postcards over
the years that had both print and braille info on them.
Loved it! Now that's letting me know you care enough to
actually pay attention to me for my dollars, rather
than merely going through me to my dollars. ;-)


Blessings,
Everett



-----original message----- 
Unfortunately, while my products are in Independent
Living Aids and MaxiAids
and available thru a number of low vision stores, it is
clear that we are
not reaching enough people who are legally blind.  So,
my question to
everyone is threefold: 1) How do you market to your
clientele?  2) Do you
market specifically to and in the low vision community?
3) As someone who
is blind/legally blind how would you like to be
marketed to?