[nabs-l] FW: A Personal Assistant on Your iPhone
Joe Orozco
jsorozco at gmail.com
Fri Feb 5 19:50:25 UTC 2010
Subject: A Personal Assistant on Your iPhone
A Personal Assistant on Your iPhone
A start-up called Siri says it combines "speech recognition with a brain" in
its new virtual personal assistant for the iPhone. The application is
designed to perform simple tasks such as booking restaurant reservations.
Source:
http://bits.blogs.nytimes.com/2010/02/05/a-personal-assistant-on-your-iphone
/
Comment:
http://bits.blogs.nytimes.com/2010/02/05/a-personal-assistant-on-your-iphone
/#comments
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February 5, 2010, 12:00 am
A Personal Assistant on Your iPhone
By JENNA <http://bits.blogs.nytimes.com/author/jenna-wortham/> WORTHAM
The pop-culture record shows that most artificially intelligent assistants
don't work out too well for their human masters.
There's the comically co-dependent - and largely unhelpful - duo from Star
Wars, C-3PO and R2-D2. And who could forget HAL 9000, the glowing red orb
from "2001: A Space Odyssey," with a slightly murderous malfunction?
A start-up called Siri <http://www.siri.com/> , based in San Jose, Calif.,
hopes to do a slightly better job by bringing a virtual personal assistant
to your pocket - more specifically, to your Apple iPhone.
Various riffs on the virtual personal assistant concept have been around for
while. Remember the Milk <http://www.rememberthemilk.com/> and Jott
<http://jott.com/> are examples of electronic crutches intended to help
users be more efficient and complete tasks. And during the dot-com era,
there was a great deal of hype about a coming generation of digital "agents"
that were supposed to go out and perform various tasks for people on the
Web.
But where Siri breaks away from the pack, says Dag Kittlaus, co-founder and
chief executive of the company, is that it is "speech recognition with a
brain."
"This is the first version of a computer assistance that understands
language, has the ability to delegate tasks and learn," Mr. Kittlaus said.
First, users speak a command, like, "Find a table for two at 9 tonight,"
"Get two tickets to 'Crazy Heart' at 8," "Send a taxi to my house," or even
"What kid-friendly events are going on in New York this weekend?" Using
G.P.S. and speech-recognition technology powered by Nuance, the application
translates the spoken command and uses a set of algorithms to search for the
answer.
Mr. Kittlaus describes the application as the "mother of mash-ups" because
the company has partnered with several companies, including OpenTable,
MovieTickets, StubHub, CitySearch and TaxiMagic, to generate results.
Siri is a "do engine rather than a search engine," Mr. Kittlaus said.
Siri, which was founded in 2007, was incubated in the Stanford Research
Institute, as part of a DARPA
<http://topics.nytimes.com/top/reference/timestopics/organizations/d/defense
_advanced_research_projects_agency/index.html?inline=nyt-org> -financed
artificial intelligence project called CALO <http://caloproject.sri.com/> ,
or Cognitive Agent that Learns and Organizes. As a result, Mr. Kittlaus
said, Siri will learn more about its user and tailor its results based on
preferences over time.
Currently, the application is available free for download.
"This is intended for everyone to help in their menial tasks," Mr. Kittlaus
said, "not just for someone in a corner office."
To make money, the company says it receives a small fee from any monetary
transactions, like purchasing movie tickets, that are conducted through
Siri.
Recently, the company closed a $15.5 million Series B round of venture
financing, led by Li Ka-Shing, a Chinese billionaire who has also invested
in Facebook
<http://topics.nytimes.com/top/news/business/companies/facebook_inc/index.ht
ml?inline=nyt-org> and the music streaming service Spotify. Previously, the
company raised $8.5 million from Menlo Ventures and Morgenthaler Ventures.
Currently, Siri is available only for the iPhone, but the company intends to
also offer versions compatible with Android phones and BlackBerrys.
The company also hopes to introduce features that will allow users to send
requests to Siri via e-mail and instant message.
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Lead Bits blogger, New York
Technology and society, Internet, futurism, video games, business technology
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Damon Darlin
Technology editor, San Francisco
Consumer electronics, consumer issues, pricing
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David F. Gallagher
Deputy technology editor, New York
Internet, blogs, search, cellphones
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Vindu Goel
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Vindu Goel
Deputy Technology Editor, New York
Social networking, telecommunications, enterprise technology, blogs
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Sam Grobart
Assistant Technology Editor, New York
Cellphones, cameras, computers, home & entertainment technology
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Miguel Helft
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Miguel Helft
Reporter, San Francisco
Search, Internet, online marketing, Google, Yahoo
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Steve Lohr
Reporter, New York
Enterprise computing, economics of technology, Microsoft, I.B.M.
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Claire Cain Miller
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Claire Cain Miller
Reporter, San Francisco
Start-ups, e-commerce, venture capital, Twitter, eBay, digital culture,
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Matt Richtel
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Matt Richtel
Reporter, San Francisco
Consumer electronics, video game business, Silicon Valley, Internet
gambling, Internet pornography
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Brad Stone
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Brad Stone
Reporter, San Francisco
Internet, technology and society, policy and law, security, social networks,
electronic commerce, eBay, Amazon.com
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Ashlee Vance
Reporter, San Francisco
Enterprise computing, software, network technology, semiconductors, trends
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Jenna Wortham
Reporter, New York
Internet, Web start-ups, digital culture, communications, convergence, N.Y.
tech scene
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