[nabs-l] FW: [Nfbnet-members-list] Pepsi Refresh Project and More

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From: nfbnet-members-list-bounces at nfbnet.org
[mailto:nfbnet-members-list-bounces at nfbnet.org] On Behalf Of Lamkin, Seth
(by way of David Andrews <dandrews at visi.com>)
Sent: Friday, October 01, 2010 12:26 PM
To: nfbnet-members-list at nfbnet.org
Subject: [Nfbnet-members-list] Pepsi Refresh Project and More

 

Pepsi Refresh
 
Dear Friends,
 
On behalf of the National Federation of the Blind, I would like to offer my
deepest appreciation to all those who supported our efforts to secure a
grant in the Pepsi Refresh project. Over the last two months, the NFB has
made great strides in a contest that has featured prominent national
organizations, celebrity promotional campaigns, product giveaway incentives,
and even notable online political movements. We can be proud of the progress
we made through our grassroots efforts and we can look forward to future
opportunities through the new partnerships we cultivated. Out of over four
hundred and fifty organizations competing for the $250,000 prize, the NFB
reached as high as 15th place. However, we were unable to break into the top
two--a necessary position to receive funding for the 2011 NFB Youth Slam
program.
 
While our Pepsi project has done well enough to roll over into the October
competition, we will be focusing our energies on other efforts including our
grassroots Meet the Blind Month programs. Most notably, we are excited to
unveil a new initiative in the month of October that will support our
Imagination Fund and the programs it benefits, including the NFB Youth Slam.
Today we are launching the NFB text-to-give program. By encouraging friends,
family, and others to text the word BLIND to 85499 you can help us raise
critical funds for our programs at the local, state, and national level.
Each text message generates a $10 contribution to the NFB for our
Imagination Fund. We believe that by concentrating on this new promotion for
Meet the Blind Month, we can maximize our resources and receive the greatest
benefit for our movement. 
 
We are more resolved than ever to find new avenues of promotion and sources
of funding for our essential programs for blind children and adults. We all
bear witness to the issues facing the nation's blind, and we all are part of
the inevitable solution. The time and energies devoted by innumerable
volunteers, family, and friends over the last two months is a testament to
that fact. Again, we whole-heartedly thank you for your enthusiastic support
and commitment as we continue to build a future full of opportunities.
 
Sincerely,
 
Mark A. Riccobono
Executive Director, Jernigan Institute
NATIONAL FEDERATION OF THE BLIND