[nabs-l] Fwd: NBP-Announce: Free new eBraille download - and the chance to win a $5 Starbucks card!

[David Andrews]

>
>Onward: How Starbucks Fought for Its Life without Losing Its Soul
>By Howard Schultz
>Available as a FREE eBraille download only!
>
>Note: Be one of the first 20 people to download "Onward," by Starbucks
>founder and CEO Howard Schulz, and receive a free $5 Starbucks gift card!
>Download the book now at:
>http://www.nbp.org/ic/nbp/ONWARD.html
>
>Howard Schultz is the founder and CEO of Starbucks, a company that began as
>a small Seattle distributor of coffee beans and ground coffee that he
>transformed into what it is today, inspired by the espresso shops he visited
>in Italy. In 2000, Schultz stepped down from daily oversight of the company,
>only to return eight years later in the midst of the recession and a period
>of decline unprecedented in the company's history.
>
>In this personal, suspenseful, and surprisingly open account, Schultz
>details the struggle to maintain the identity of Starbucks while attempting
>to branch out into areas such as music sales and hot food, facing
>competition and the oversaturation that caused the company the painful
>closing of about 600 stores in 2008. This is one of those turnaround stories
>that illustrates that a company can overcome its growth pains by returning
>to its core principles.
>
>"The single most important book on leadership and change for our time and
>for every generation of leaders. This book is not just required reading,
>it's mandatory."
>- Warren Bennis, Professor of Business, University of Southern California
>and author of Still Surprised: A Memoir of a Life in Leadership
>
>"Howard Schultz's refreshingly candid, compelling narrative demonstrates
>what it takes to lead in these extraordinary times. Onward is a rare
>first-hand account at how one of the world's most iconic brands overcame the
>challenges that confront us all."
>- Indra Nooyi, Chairman and CEO of PepsiCo
>
>Order this book at:
>http://www.nbp.org/ic/nbp/ONWARD.html
>
>Learn how to download our books at:
>http://www.nbp.org/ic/nbp/publications/ebraille.html#download_faq
>
>
>******
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