[nabs-l] Designing Promotional Material

[Cindy Bennett]

I do not have a ton of experience with promotional material making,
but I will say that this is an instance in which familiarizing
yourself with a Mac would be helpful. If one is available, that is.
Macs are good at placing things so they are presentable and has a lot
more color schemes and formatting options that PC's do not have.
Unfortunately, Pages is not the easiest to work with, but I know
Keynote is.

What I do with anything that needs to be presentable is to enter all
of the text first and then make the formatting decisions that I think
are best. Sometimes if you format as you type, formatting will get
messed up as you type more, or you might keep typing in a certain font
or color that you did not want to continue with.  Then I have a reader
look over it. If this is a group situation, you could take
responsibilities that may not be as visual, but I think it is
important to make sure that you do the same amount of work. You could
look online or ask a sighted friend what colors go together and get an
idea of a few fonts that work in certain situations, aka fun and
eye-catching or professional.

So I guess what I have to say is that readers are a definite must. You
always want to make sure your promotional materials are visually
appealing since they are meant to promote, but as a blind person, you
can definitely educate yourself on what fonts, colors, and page setups
work in which situations. Sometimes, basic computer classes offered at
colleges or even in the community can be helpful. And as it was
discussed in the posts about APA formatting, you can use insert f and
insert 5 to find out font and color information if you want to
double-check your work.

If you do a lot of the same promotional materials, you can gain more
confidence, and in some situations the necesity for a reader to check
can go away. For example, unless I am turning in an essay for an
application, I don't need a reader to look at any papers or flyers. I
have enough experience and confidence with MS word to usually get
things right, and I have never gotten negative feedback about
incorrect formatting. So it definitely depends on the intricacy and
importance of the assignment at hand as to whether a reader is worth
it.

Cindy

On 4/25/12, Niall Gallagher <niall.j.gallagher.91 at gmail.com> wrote:
> Hey Guys,
>
> I am on work placement at college and one of my future tasks is to design
> some promotional material for the night courses the institute offers.
> Would anyone have any tips on how they approached this task in the past?
> Are there some publishing packages which would be particularly accessible?
>
> Any information is greatly appreciated.
>
> Kindest regards,
>
> Niall
>
> Sent from my iPhone
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-- 
Cindy Bennett
B.A. Psychology, UNC Wilmington

clb5590 at gmail.com
828.989.5383