[nabs-l] Fwd: A Message from Learning Ally's CEO

Beth thebluesisloose at gmail.com
Thu Jan 5 21:19:27 UTC 2012


Some of that sounds very canned to me.  I couldn't have said it 
better on Twitter.  I don't see this as a good response.  This 
sounds weird.
Beth

 ----- Original Message -----
From: Joshua Lester <jlester8462 at students.pccua.edu
To: nabs-l at nfbnet.org
Date sent: Thu, 5 Jan 2012 14:22:49 -0600
Subject: [nabs-l] Fwd: A Message from Learning Ally's CEO

Look at this message from Learning Ally.
Thanks, Joshua

---------- Forwarded message ----------
From: Learning Ally <LearningAlly at mail99.subscribermail.com
Date: Thu, 05 Jan 2012 11:55:01 -0600
Subject: A Message from Learning Ally's CEO
To: jlester8462 at students.pccua.edu

View this message in a browser.
http://archives.subscribermail.com/msg/f33dd504c90f46ceb594eb6f30
de375e.htm


Dear Members and Families,

As we welcome in the New Year, I want to say thanks for the 
support,
guidance and feedback that many of you shared during 2011, a year 
that
brought major changes to our organization.

I'd also like to answer a few questions that have come up 
occasionally
since July, when we began charging for household memberships.

Changing Our Name from RFB&D to Learning Ally

To clear up two common misconceptions about our name change:

 - RFB&D was not bought by a for-profit company.
 - Learning Ally is not a new company; we just changed our name.

Since many members had voiced concerns about being labeled with a
disability, we took on a more inclusive name. "Learning Ally"
expresses what we are: a trusted friend and resource for all who 
learn
differently. When you consider that one in five individuals has a
learning difference, imagine how many more lives can be changed 
as we
grow to help everyone who needs us!

The New Membership Fee

Some members have been asking, "Why do I have to pay for my 
membership
now?" The answer is simple: Congressional budget cuts in the 
spring of
2011 eliminated over 40% of the critical revenue we need to 
supply
services to our members (maintaining our production studios, 
building
our world-class digital audiobook library, and providing new 
products
like iOS apps and the new Audiobook Manager).

Asking our household/individual members to contribute directly to 
the
cost of operation was the only way to maintain a balanced budget
moving forward.

That said, we will not deny service to any individual who needs
financial assistance. Adult members and parents of students who
struggle with reading can complete a hardship fee waiver 
application
and send it to Learning Ally for review. Approved applicants will
receive a free membership with unlimited access to our library, 
as
they always have.

Looking to 2012 and Beyond

We are excited about the prospect of bringing you even more
educational tools and resources. Please share Learning Ally's 
many
success stories with your friends and colleagues. Visit our blog
often, make comments and follow us through Twitter, Facebook, 
YouTube
and more.

Thank you again for allowing us to help in your pursuit of 
learning.
We wish you a healthy, happy and productive New Year!

Sincerely,
Andrew Friedman
President & CEO


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