[nagdu] A Question of Philosophy

[Angie Matney]

Hi Rebecca,

You make some good points. But I think it's possible to create effective fundraising material without making the human half of the team seem utterly incompetent. It might require a little more creativity, but this shouldn't be too onerous a task for 
anyone who is serious about their craft.

Remember the Ivy Creek website from a few years ago? "We provide the gift of light in a world of darkness..." <gag>

And the irony is that this is the one school that explicitly stated they weren't tyring to raise funds, since they were independently financed.

(Also, I'm not casting any aspersions on anyone who has ever been affiliated with Ivy Creek. But you have to admit that was a little over the top.)

Angie



On Mon, 27 Oct 2008 15:20:48 -0400, Pickrell, Rebecca M. wrote:

>First, I'll start off by saying that Ann's message was great. 
>Second, the hero dog sells, which is why it is used in literature and
>fund-raising. It's a marketting tool, not an anti-NFB tactic. 
>Ann, I hope the author takes what you say and can use it in his or her
>book. 
>You write the truth. Unfortunately, the truth doesn't have the zing that
>the wonder dog does. 
>Emotions are what people use when they buy and fund-raising is just
>another form of buying a product. The  difference is that the consumer
>is buying a dream, not something he or she can hold in their hands. 
>