[Nfb-editors] Donation & Delivery

[Mike Freeman]

True enough.  And I obviously don't object.  I just didn't want ads or
obvious marketing ploys.

Mike


-----Original Message-----
From: nfb-editors-bounces at nfbnet.org [mailto:nfb-editors-bounces at nfbnet.org]
On Behalf Of loristay at aol.com
Sent: Saturday, February 19, 2011 6:02 PM
To: nfb-editors at nfbnet.org
Subject: Re: [Nfb-editors] Donation & Delivery

I believe that the Monitor does include a page that encourages readers to
mention the Federation in their wills, and donations can certainly be sent
via the address on the title page.
Lori





-----Original Message-----
From: Mike Freeman <k7uij at panix.com>
To: jsorozco at gmail.com; 'Correspondence Committee Mailing List'
<nfb-editors at nfbnet.org>
Sent: Sat, Feb 19, 2011 8:09 pm
Subject: Re: [Nfb-editors] Donation & Delivery


Joe:

You may not understand my thinking but were the Monitor to be delivered via
a marketing service, I'd unsubscribe *immediately!*  The Monitor should be
strictly informational with the only pitch for funds being the initial
blurb/plea.  I suppose it's a matter of style but I prefer my education and
appeals to my wallet to be entirely separate endeavors.

Welcome, Chris.  Our lists *do* allow attachments so don't know what went
haywire.

Mike Freeman


-----Original Message-----
From: nfb-editors-bounces at nfbnet.org [mailto:nfb-editors-bounces at nfbnet.org]
On Behalf Of Joe Orozco
Sent: Saturday, February 19, 2011 3:17 PM
To: 'Correspondence Committee Mailing List'
Subject: [Nfb-editors] Donation & Delivery

In the monthly newsletter I draft for our organization, we include a
donation button, but the newsletter is delivered via e-mail with the
articles listed as teasers, so we can afford to use the space to promote the
organization and make a pitch for funds.  I think this is a good way of
delivering the newsletter anyway, since it keeps people from having to
remember to check the website at a certain point each month, or every
quarter depending on the publication.  Of course, you could set up RSS
feeds, but like Mike pointed out, some affiliates just need to get the
publications out there before any thought is given to how to shape them.
Still, I think the Braille Monitor is potentially missing out from not
delivering the publication through an e-mail marketing service that enhances
the publication.  The plain text version that is currently delivered is not
representative of a national organization with the number of affiliates and
chapters it currently boasts.  Mind you, this is not a criticism, just a
point about image, and I only mention the Monitor as a common factor we can
all relate to since each affiliate has its own approach.  Glad to see the
conversation pick up around here.

Best,

Joe

"Hard work spotlights the character of people: some turn up their sleeves,
some turn up their noses, and some don't turn up at all."--Sam Ewing


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