[Nfb-editors] Logo
Bridgit Pollpeter
bpollpeter at hotmail.com
Thu May 19 00:24:22 UTC 2011
I completely agree with you about the branding of the logo, and I don't
think I, or Marion, or anyone else, is suggesting we change the colors
or look of the Whosit. We just think it is not a bad idea to allow
groups and divisions to submit a logo concept specific to their group.
This is branding as well.
For example, if Marion incorporated a guide dog with the Whosit, it
allows the group to have branding specific to the division. It is still
NFB, but now it can be recognized specific to that division. That is
all branding is- things, like a logo, that make a group recognizable.
Since groups like the guide dog association do a lot of work with the
public and communicate often outside the NFB, it is not a bad idea for
the division to incorporate something that makes the Whosit specific to
their group so it is immediately recognized as a part of the guide dog
division of the NFB.
Question though, if we are so concerned with branding and keeping the
logo specific (which I agree with) why do affiliate and division
websites have no uniformity? They should have the same look as
national's, but they don't. I've always been curious about this. Most
national organizations that have affiliates and chapters follow the same
outline for a website as their national.
People should go to affiliate and division websites and automatically
recognize it as an NFB website because it looks like national's.
Bridgit
Message: 5
Date: Wed, 18 May 2011 12:48:27 -0400
From: "Barbara Pierce" <bpierce at oberlin.net>
To: "'Correspondence Committee Mailing List'" <nfb-editors at nfbnet.org>
Subject: Re: [Nfb-editors] [NFB editors] Letterhead needed
Message-ID: <08F77472C8A74A7BA3A6F7CCABC03865 at bpierce>
Content-Type: text/plain; charset="us-ascii"
I strongly urge you to raise the question with President Maurer. I
remember when we first switched to Whozit, we were reminded often that
the colors and Whozit figure had always to be identical for branding
purposes. I think only President Maurer could make the decision to add
an element to a division logo.
Cordially,
Barbara
-----Original Message-----
From: nfb-editors-bounces at nfbnet.org
[mailto:nfb-editors-bounces at nfbnet.org]
On Behalf Of Marion Gwizdala
Sent: Wednesday, May 18, 2011 12:38 PM
To: Correspondence Committee Mailing List
Subject: Re: [Nfb-editors] Letterhead needed
Mike,
I am not intending to replace the NFB logo; ratehr, I am wanting to
find
a way to use it in conjunction with another. One of my thoughts is to
incorporate a Whozit guide dog along with the regular Whozit. I have
also
considered Whozit with a guide dog. Of course, all of this is in the
conceptualization stage and would need to have the approval of the
Board. I
hope you understand I am a team player seeking to enhance the NFB, not
diminish it!
Fraternally yours,
Marion
----- Original Message -----
From: "Mike Freeman" <k7uij at panix.com>
To: "Correspondence Committee Mailing List" <nfb-editors at nfbnet.org>
Sent: Wednesday, May 18, 2011 12:11 PM
Subject: Re: [Nfb-editors] Letterhead needed
>I think this would be a *gross* mistake! NFB has and should have one
>and
>only one logo. Otherwise, what's the point of a logo?
>
> Mike Freeman
> sent from my iPhone
>
>
> On May 18, 2011, at 4:39, "Marion Gwizdala" <blind411 at verizon.net>
> wrote:
>
>> Bridgit,
>> thank you very much for your description of your letterhead! It
>> sounds
>> like you created an interesting logo. I am going to ask Dr. maurer if
we
>> can make a Whozit dog using the same elements,e.g. the crescent head
&
>> colored legs. Barbara Pierce is having her secretary create our
>> letterhead for us.
>>
>> Fraternally yours,
>> marion
>>
>>
>> ----- Original Message ----- From: "Bridgit Pollpeter"
>> <bpollpeter at hotmail.com>
>> To: <nfb-editors at nfbnet.org>
>> Sent: Tuesday, May 17, 2011 5:20 PM
>> Subject: [Nfb-editors] Letterhead needed
>>
>>
>>> I recently created letterhead specific to my chapter. I used the
>>> Whosit logo, but created a logo just for Omaha.
>>>
>>> The Whosit (which is the one from the NFB website) is in a large
>>> circle which is the first letter of Omaha, and the MAHA is off to
>>> the right in a slightly smaller size than the O. Below MAHA is a
>>> tagline I created, Breaking Barriers for the Blind.
>>>
>>> In our letterhead, the logo is on the left-hand side, and then our
>>> chapter contact info is to the right and centered on the page.
>>>
>>> The font I used is papyrus which is simple, but has a little flare
>>> for style.
>>>
>>> I also incorporated the blue color in the tagline, but Omaha is red
>>> since we live in the Husker state.
>>>
>>> Anyway, I say all this because if you like, I can work on something
>>> for your division. I did some work for the chapter as part of a
>>> final project in a public relations class.
>>>
>>> It didn't take long. Either way, I suggest you develop something
>>> specific for the division. It keeps you in the NFB, but allows
>>> something specific for the division. Like using the Whosit, but
>>> having him with a dog instead of the cane- that would be cute. And
>>> creating a tagline specific to the division that expresses who you
>>> are.
>>>
>>> Bridgit
>>>
>>> Message: 1
>>> Date: Mon, 16 May 2011 16:27:04 -0400
>>> From: "Marion Gwizdala" <blind411 at verizon.net>
>>> To: "Correspondence Committee Mailing List" <nfb-editors at nfbnet.org>
>>> Subject: [Nfb-editors] Letterhead Needed
>>> Message-ID: <CBDA859A83DC406193543296A83AE3A0 at marion27df4b2a>
>>> Content-Type: text/plain; charset="iso-8859-1"
>>>
>>> Dear All,
>>> As many of you know, the National Association of Guide Dog Users
>>> is seeking grants to support our work. Grant-makers request letters
>>> of inquiry and cover letters be on organizational letterhead. As is
>>> so with all NFB letterhead, I assume, it is quite simply the
>>> "Whozit" logo with the basic contact information and a baseline
>>> Would someone be willing to create letterhead for NAGDU? If so,
>>> please let me know and I will provide the information needed. Thanks
>>> a bunch!
>>>
>>> Fraternally yours,
>>> Marion Gwizdala, President
>>> National Association of Guide Dog Users (NAGDU)
>>> National Federation of the Blind
>>> 813-626-2789
>>> President at NAGDU.ORG
>>> HTTP://WWW.NAGDU.ORG
>>>
>>> ------------------------------
>>>
>>> Message: 2
>>> Date: Mon, 16 May 2011 16:38:52 -0400
>>> From: "Barbara Pierce" <bpierce at oberlin.net>
>>> To: "'Correspondence Committee Mailing List'"
>>> <nfb-editors at nfbnet.org>
>>> Subject: Re: [Nfb-editors] [NFB-editors] Letterhead Needed
>>> Message-ID: <44BF14082FF7412CAEBFD3791505CDCE at bpierce>
>>> Content-Type: text/plain; charset="us-ascii"
>>>
>>> My secretary can do this for your division. Send me the contact info
>>> that you want included, and she can do the rest. Barbara
>>>
>>> -----Original Message-----
>>> From: nfb-editors-bounces at nfbnet.org
>>> [mailto:nfb-editors-bounces at nfbnet.org]
>>> On Behalf Of Marion Gwizdala
>>> Sent: Monday, May 16, 2011 4:27 PM
>>> To: Correspondence Committee Mailing List
>>> Subject: [Nfb-editors] Letterhead Needed
>>>
>>> Dear All,
>>> As many of you know, the National Association of Guide Dog Users
>>> is seeking grants to support our work. Grant-makers request letters
>>> of inquiry and cover letters be on organizational letterhead. As is
>>> so with all NFB letterhead, I assume, it is quite simply the
>>> "Whozit" logo with the basic contact information and a baseline
>>> Would someone be willing to create letterhead for NAGDU? If so,
>>> please let me know and I will provide the information needed. Thanks
>>> a bunch!
>>>
>>> Fraternally yours,
>>> Marion Gwizdala, President
>>> National Association of Guide Dog Users (NAGDU)
>>> National Federation of the Blind
>>> 813-626-2789
>>> President at NAGDU.ORG
>>> HTTP://WWW.NAGDU.ORG _______________________________________________
>>> Nfb-editors mailing list
>>> Nfb-editors at nfbnet.org
>>> http://www.nfbnet.org/mailman/listinfo/nfb-editors_nfbnet.org
>>> To unsubscribe, change your list options or get your account info
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>>> Nfb-editors:
>>>
http://www.nfbnet.org/mailman/options/nfb-editors_nfbnet.org/bbpierce%40
>>> pobo
>>> x.com
>>>
>>>
>>>
>>>
>>> ------------------------------
>>>
>>> Message: 3
>>> Date: Mon, 16 May 2011 20:44:32 -0500
>>> From: "Robert Leslie Newman" <newmanrl at cox.net>
>>> To: "'Correspondence Committee Mailing List'"
>>> <nfb-editors at nfbnet.org>
>>> Subject: Re: [Nfb-editors] [NFB-editors] Letterhead Needed
>>> Message-ID: <031301cc1433$f7fa85e0$e7ef91a0$@cox.net>
>>> Content-Type: text/plain; charset="us-ascii"
>>>
>>> Hey Barbara --- where is the back of the line to get this service?
>>> (A great offer. Thanks)
>>>
>>>
>>> -----Original Message-----
>>> From: nfb-editors-bounces at nfbnet.org
>>> [mailto:nfb-editors-bounces at nfbnet.org]
>>> On Behalf Of Barbara Pierce
>>> Sent: Monday, May 16, 2011 3:39 PM
>>> To: 'Correspondence Committee Mailing List'
>>> Subject: Re: [Nfb-editors] [NFB-editors] Letterhead Needed
>>>
>>> My secretary can do this for your division. Send me the contact info
>>> that you want included, and she can do the rest. Barbara
>>>
>>> -----Original Message-----
>>> From: nfb-editors-bounces at nfbnet.org
>>> [mailto:nfb-editors-bounces at nfbnet.org]
>>> On Behalf Of Marion Gwizdala
>>> Sent: Monday, May 16, 2011 4:27 PM
>>> To: Correspondence Committee Mailing List
>>> Subject: [Nfb-editors] Letterhead Needed
>>>
>>> Dear All,
>>> As many of you know, the National Association of Guide Dog Users
>>> is seeking grants to support our work. Grant-makers request letters
>>> of inquiry and cover letters be on organizational letterhead. As is
>>> so with all NFB letterhead, I assume, it is quite simply the
>>> "Whozit" logo with the basic contact information and a baseline
>>> Would someone be willing to create letterhead for NAGDU? If so,
>>> please let me know and I will provide the information needed. Thanks
>>> a bunch!
>>>
>>> Fraternally yours,
>>> Marion Gwizdala, President
>>> National Association of Guide Dog Users (NAGDU)
>>> National Federation of the Blind
>>> 813-626-2789
>>> President at NAGDU.ORG
>>> HTTP://WWW.NAGDU.ORG _______________________________________________
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