[NFB-Krafters-Korner] I found this very interesting

[Cathy Flesher]

Hi Joyce and all,

I know we have an NFB logo on our site. I think it might be the one described, but am not sure. Some of you may remember that the Krafters Division created their own logo. I have it, but cannot place it on our site without sighted assistance. I don;
T know when I may have someone available to help. Usually when Val and Chris come to visit, they eat and run. <smile>

May God bless you.
 Cathy F

> On Jun 3, 2019, at 8:46 PM, Joyce Kane via NFB-Krafters-Korner <nfb-krafters-korner at nfbnet.org> wrote:
> 
> I am working on a project that hopefully will be sold in the exhibit hall at
> Convention by the State of Connecticut affiliate.  I will be doing
> embroidered dog scarves with the logo of the NFB.  I did a search on the NFB
> website to find out more about the new logo that was brought out in 2014.
> 
> 
> 
> Here is the description that I found:
> 
> 
> 
> Monday, June 30, 2014 
> 
> 
> 
> I was in search for the colors in the logo.  I found so much more.
> 
> 
> 
> Joyce
> 
> The National Federation of the Blind has updated its logo in preparation for
> the coming seventy-fifth anniversary of the organization. The new logo is an
> updated, stronger reflection of our organizational characteristics and
> values. The logo of the National Federation of the Blind consists of three
> elements: a symbol and two text elements-our name and tagline. This blog
> post describes the logo in detail.
> 
> The basic element of our logo is a contemporary, sleek, forward-facing icon
> that is intended to convey creativity, movement, freedom, and warmth. We
> refer to this icon as Opportunity, as it represents the opportunity we seek
> for blind people, the opportunity to find blind people who have not yet
> benefited from the organization, and the opportunity to determine our own
> future and establish new levels of participation in our society. The
> forward-facing Opportunity icon demonstrates respect.
> 
> Each icon is made up of four components. At the top of the icon is an oval
> that is oriented vertically. The oval is above and not touching a middle
> component, which is oriented horizontally and its ends curve downward. The
> second component sits above, but not touching, a more sharply curved bottom
> piece. The left side of the bottom piece of the icon is longer than the
> corresponding right side as you look at the icon. The different lengths and
> curves give the impression of motion. The color in each of these three
> components (orange, green, blue) has a gradation from a light shade of the
> color to a darker shade.
> 
> Our logo incorporates a symbol that we refer to as Our Movement. The Our
> Movement symbol is composed of six Opportunity icons arrayed in a circle,
> and conveys a feeling of movement, symbolizes individual actions
> collectively focused (as the eye is drawn to the center of the circle), and
> represents key values of the organization's brand-collective action, full
> participation, love, respect, democracy, and courage. Our logo emphasizes
> the plurality of Our Movement, instead of an individual icon, because we are
> not alone; we are a group, a team, and a family, working together. The Our
> Movement symbol also conveys the personality of the
> organization-inspirational, innovative, powerful, and inviting. The colors
> of the Opportunity icons in the Our Movement symbol (blue, orange, green)
> represent optimism, love, unity, hope, confidence, growth, and energy-all of
> which are important to our brand. The gradation of colors also reminds us
> that we are a diverse organization and each of us has something to
> contribute.
> 
> The two text elements are our name, National Federation of the Blind, and
> our tagline, Live the Life You Want. The words "NATIONAL FEDERATION" are in
> all capital, black letters.  The words start just below and to the right of
> the top of the orange icon positioned at two o'clock.  The words "OF THE
> BLIND" are in all capital, blue letters that are approximately twice as tall
> as the "NATIONAL FEDERATION."  These are just below "NATIONAL FEDERATION,"
> starting just above and to the right of the green icon's top.  The entire
> "NATIONAL FEDERATION OF THE BLIND" text is in a san serif font.  Below "OF
> THE BLIND" is the tagline, "Live the life you want."  This text is right
> justified, black, and smaller than "NATIONAL FEDERATION," and in a slightly
> italic font.
> 
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