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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link="#0563C1" vlink="#954F72" style='word-wrap:break-word'><div class=WordSection1><p class=MsoNormal>Ladies – Robert here- I hit on the link which takes you to the App Store. I was looking for additional information and did find some – read on:<o:p></o:p></p><p class=MsoNormal style='background:white'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt;mso-ligatures:none'><o:p> </o:p></span></p><p class=MsoNormal style='background:white'><b><span style='font-size:16.0pt;font-family:"Helvetica",sans-serif;color:black;letter-spacing:.1pt'><a href="https://www.apple.com/gb/ios/app-store/"><span class=we-localnavtitleproduct><span style='color:black;text-decoration:none'>App Store</span></span></a> </span></b><span class=we-localnavtitlequalifier><span style='font-size:16.0pt;font-family:"Helvetica",sans-serif;color:#636366;letter-spacing:.1pt'>Preview</span></span><b><span style='font-size:16.0pt;font-family:"Helvetica",sans-serif;color:black;letter-spacing:.1pt'><o:p></o:p></span></b></p><p class=we-bannercopy align=center style='margin:0in;text-align:center;background:#F2F8FC;box-sizing: inherit'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333;letter-spacing:-.05pt'>This app is available only on the App Store for iPhone.<o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:top'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt;mso-ligatures:none'><img border=0 width=66 height=66 style='width:.6875in;height:.6875in' id="Picture_x0020_21" src="cid:image002.gif@01DA4BAC.89AE98B0"></span><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-size:1.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'> <o:p></o:p></span></p><h1 style='margin:0in;background:white;vertical-align:top;box-sizing: inherit'><span style='font-size:18.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:.3pt'>Voice-enabled Makeup Assistant </span><span class=badge><span style='font-size:8.0pt;font-family:"Helvetica",sans-serif;color:#636366;letter-spacing:.5pt;border:solid #636366 1.0pt;padding:0in'>17+</span></span><span style='font-size:18.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:.3pt'><o:p></o:p></span></h1><h2 style='margin:0in;background:white;vertical-align:top;box-sizing: inherit'><span style='font-size:13.5pt;font-family:"Helvetica",sans-serif;color:#636366;letter-spacing:.3pt;font-weight:normal'>for Blind & Visually Impaired<o:p></o:p></span></h2><h2 style='mso-margin-top-alt:1.5pt;margin-right:0in;margin-bottom:0in;margin-left:0in;background:white;vertical-align:top;box-sizing: inherit'><span style='font-size:13.5pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:.3pt;font-weight:normal'><a href="https://apps.apple.com/gb/developer/the-estee-lauder-companies-inc/id1343238385"><span style='color:#0070C9;text-decoration:none'>The Estee Lauder Companies Inc.</span></a><o:p></o:p></span></h2><p class=product-headerlistitem style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;text-indent:-.25in;mso-list:l1 level1 lfo1;background:white;vertical-align:top'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol;color:#636366;letter-spacing:-.05pt'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#636366;letter-spacing:-.05pt'><o:p> </o:p></span></p><ul style='margin-top:0in' type=disc><ul style='margin-top:0in' type=circle><li class=inline-listitem style='color:#636366;margin-top:0in;margin-bottom:0in;mso-list:l1 level2 lfo1;background:white;vertical-align:top'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;letter-spacing:-.05pt'> 4.4 • 10 Ratings<o:p></o:p></span></li></ul></ul><p class=product-headerlistitem style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;text-indent:-.25in;mso-list:l3 level1 lfo2;background:white;vertical-align:top'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol;color:#636366;letter-spacing:-.05pt'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#636366;letter-spacing:-.05pt'><o:p> </o:p></span></p><ul style='margin-top:0in' type=disc><ul style='margin-top:0in' type=circle><li class=inline-listitem style='color:#333333;margin-top:0in;margin-bottom:0in;mso-list:l3 level2 lfo2;background:white;vertical-align:top'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;letter-spacing:-.05pt'>Free<o:p></o:p></span></li></ul></ul><h2 style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:12.75pt;margin-left:0in;background:white;box-sizing: inherit;flex-shrink: 1'><span style='font-size:15.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:.3pt'>iPhone Screenshots<o:p></o:p></span></h2><ul style='margin-top:0in;box-sizing: inherit;display:flex;align-items: center' type=disc><li class=l-column style='color:#1D1D1F;margin-top:0in;margin-bottom:0in;mso-list:l0 level1 lfo3;background:white;vertical-align:bottom;box-sizing: inherit;display:inline-block;flex-shrink: 0;max-width:23.0612%'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;letter-spacing:-.05pt'><img border=0 width=66 height=66 style='width:.6875in;height:.6875in' id="Picture_x0020_20" src="cid:image002.gif@01DA4BAC.89AE98B0"></span><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;letter-spacing:-.05pt'><o:p></o:p></span></li><li class=l-column style='color:#1D1D1F;margin-top:0in;margin-bottom:0in;mso-list:l0 level1 lfo3;background:white;vertical-align:bottom;box-sizing: inherit;display:inline-block;flex-shrink: 0;max-width:23.0612%'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;letter-spacing:-.05pt'><img border=0 width=66 height=66 style='width:.6875in;height:.6875in' id="Picture_x0020_19" src="cid:image002.gif@01DA4BAC.89AE98B0"></span><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;letter-spacing:-.05pt'><o:p></o:p></span></li><li class=l-column style='color:#1D1D1F;margin-top:0in;margin-bottom:0in;mso-list:l0 level1 lfo3;background:white;vertical-align:bottom;box-sizing: inherit;display:inline-block;flex-shrink: 0;max-width:23.0612%'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;letter-spacing:-.05pt'><img border=0 width=66 height=66 style='width:.6875in;height:.6875in' id="Picture_x0020_18" src="cid:image002.gif@01DA4BAC.89AE98B0"></span><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;letter-spacing:-.05pt'><o:p></o:p></span></li><li class=l-column style='color:#1D1D1F;margin-top:0in;margin-bottom:0in;mso-list:l0 level1 lfo3;background:white;vertical-align:bottom;box-sizing: inherit;display:inline-block;flex-shrink: 0;max-width:23.0612%'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;letter-spacing:-.05pt'><img border=0 width=66 height=66 style='width:.6875in;height:.6875in' id="Picture_x0020_17" src="cid:image002.gif@01DA4BAC.89AE98B0"></span><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;letter-spacing:-.05pt'><o:p></o:p></span></li><li class=l-column style='color:#1D1D1F;margin-top:0in;margin-bottom:0in;mso-list:l0 level1 lfo3;background:white;vertical-align:bottom;box-sizing: inherit;display:inline-block;flex-shrink: 0;max-width:23.0612%'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;letter-spacing:-.05pt'><img border=0 width=66 height=66 style='width:.6875in;height:.6875in' id="Picture_x0020_16" src="cid:image002.gif@01DA4BAC.89AE98B0"></span><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;letter-spacing:-.05pt'><o:p></o:p></span></li><li class=l-column style='color:#1D1D1F;margin-top:0in;margin-bottom:0in;mso-list:l0 level1 lfo3;background:white;vertical-align:bottom;box-sizing: inherit;display:inline-block;flex-shrink: 0;max-width:23.0612%'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;letter-spacing:-.05pt'><img border=0 width=66 height=66 style='width:.6875in;height:.6875in' id="Picture_x0020_15" src="cid:image002.gif@01DA4BAC.89AE98B0"></span><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;letter-spacing:-.05pt'><o:p></o:p></span></li><li class=l-column style='color:#1D1D1F;margin-top:0in;margin-bottom:0in;mso-list:l0 level1 lfo3;background:white;vertical-align:bottom;box-sizing: inherit;display:inline-block;flex-shrink: 0;max-width:23.0612%'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;letter-spacing:-.05pt'><img border=0 width=66 height=66 style='width:.6875in;height:.6875in' id="Picture_x0020_14" src="cid:image002.gif@01DA4BAC.89AE98B0"></span><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;letter-spacing:-.05pt'><o:p></o:p></span></li></ul><h2 style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:12.75pt;margin-left:0in;background:white;box-sizing: inherit;clip-path: inset(0px 0px 99.9% 99.9%);flex-shrink: 1;clip:rect(1px, 1px, 1px, 1px);overflow:hidden'><span style='font-size:15.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:.3pt'>Description<o:p></o:p></span></h2><p style='margin:0in;background:white;vertical-align:bottom;box-sizing: inherit'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>Meet Estée Lauder’s Voice-enabled Makeup Assistant, an AI-powered tool for the Blind and visually impaired.<o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:bottom'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'><br style='box-sizing: inherit'><br><o:p></o:p></span></p><p style='margin:0in;background:white;vertical-align:bottom'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>This innovative app offers audio feedback on the user’s foundation, eyeshadow and lipstick application, creating a more accessible beauty experience for the Blind and visually impaired.<o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:bottom'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'><br style='box-sizing: inherit'><br><o:p></o:p></span></p><p style='margin:0in;background:white;vertical-align:bottom'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>How It Works:<o:p></o:p></span></p><p style='margin:0in;background:white;vertical-align:bottom;box-sizing: inherit'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>The AI-powered Voice-enabled Makeup Assistant leverages facial recognition, machine learning and voice instruction technologies to learn your preferences and provide audio feedback when you ask.<o:p></o:p></span></p><p style='margin:0in;background:white;vertical-align:bottom;box-sizing: inherit'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>After you apply your foundation, eyeshadow or lipstick, the app will use your phone’s front camera for a face scan. Using artificial intelligence, it identifies the makeup applied to your face, eyes and lips and assesses the uniformity and boundaries of application and coverage. If there are suggested areas to touch up, the virtual Makeup Assistant identifies them and makes audible recommendations so you can adjust your look. After your touch up, the app does another face scan and provides feedback on the accuracy of application.<o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:bottom'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>more<o:p></o:p></span></p><h2 style='margin:0in;background:white;box-sizing: inherit'><span style='font-size:15.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:.3pt'>What’s New<o:p></o:p></span></h2><p class=MsoNormal style='background:white'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>Version History<o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:top'><span style='font-size:1.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>9 Jan 2024 <o:p></o:p></span></p><p class=l-column align=right style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:4.65pt;text-align:right;background:white;vertical-align:bottom'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#636366;letter-spacing:-.05pt'>Version 1.4.0<o:p></o:p></span></p><p style='margin:0in;background:white;vertical-align:top;box-sizing: inherit'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>Bug fixes and improvements.<o:p></o:p></span></p><h2 style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:12.75pt;margin-left:0in;background:white;box-sizing: inherit;flex-shrink: 1'><span style='font-size:15.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:.3pt'>Ratings and Reviews<o:p></o:p></span></h2><p class=MsoNormal style='background:white'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'><a href="https://apps.apple.com/gb/app/voice-enabled-makeup-assistant/id1638156284?see-all=reviews"><span style='color:#0070C9;text-decoration:none'>See All</span></a><o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:bottom'><span class=we-customer-ratingsaveragesdisplay><b><span style='font-size:45.0pt;font-family:"Helvetica",sans-serif;color:#4C4C50;letter-spacing:-.85pt'>4.4</span></b></span><b><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#636366;letter-spacing:-.05pt'> out of 5<o:p></o:p></span></b></p><p class=MsoNormal align=right style='text-align:right;background:white;vertical-align:bottom'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#636366;letter-spacing:-.05pt'>10 Ratings<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-size:1.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'> <o:p></o:p></span></p><p class=MsoNormal style='background:#F8F8F8;vertical-align:top'><span class=we-truncate><b><span style='font-size:9.0pt;font-family:"Helvetica",sans-serif;color:#636366'>15varn</span></b></span><span class=we-customer-reviewseparator><b><span style='font-size:9.0pt;font-family:"Helvetica",sans-serif;color:#636366'>, </span></b></span><b><span style='font-size:9.0pt;font-family:"Helvetica",sans-serif;color:#636366'>05/02/2023<o:p></o:p></span></b></p><h3 style='margin-top:0in;background:#F8F8F8;vertical-align:top;box-sizing: inherit;text-overflow: ellipsis;overflow:hidden;z-index:1' id=we-customer-review-0><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>Amazing!<b><o:p></o:p></b></span></h3><p style='margin:0in;background:#F8F8F8;vertical-align:top;box-sizing: inherit'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>This is a fantastic app that is very easy to follow. It works really well with the iPhone. It easily identified areas of low coverage on my foundation. Fantastic!<o:p></o:p></span></p><p class=MsoNormal style='background:#F8F8F8;vertical-align:top'><span class=we-truncate><b><span style='font-size:9.0pt;font-family:"Helvetica",sans-serif;color:#636366'>CrX07</span></b></span><span class=we-customer-reviewseparator><b><span style='font-size:9.0pt;font-family:"Helvetica",sans-serif;color:#636366'>, </span></b></span><b><span style='font-size:9.0pt;font-family:"Helvetica",sans-serif;color:#636366'>22/12/2023<o:p></o:p></span></b></p><h3 style='margin-top:0in;background:#F8F8F8;vertical-align:top;box-sizing: inherit;text-overflow: ellipsis;overflow:hidden;z-index:1' id=we-customer-review-1><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>Good app with a lot of potential if improved<b><o:p></o:p></b></span></h3><p style='margin:0in;background:#F8F8F8;vertical-align:top;box-sizing: inherit'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>The concept its great. But the App is not available on the ITALIAN APP STORE AND MANY OTHER COUNTRIES please make this app more accessible to more users around the world ad there are about 40 million people with visual disability a good few of them will benefit from this app and also maybe add other languagesGood app that need to be improve<o:p></o:p></span></p><p class=MsoNormal style='background:#F8F8F8;vertical-align:top'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>more<o:p></o:p></span></p><p class=MsoNormal style='background:#F8F8F8;vertical-align:top'><span class=we-truncate><b><span style='font-size:9.0pt;font-family:"Helvetica",sans-serif;color:#636366'>Donoire</span></b></span><span class=we-customer-reviewseparator><b><span style='font-size:9.0pt;font-family:"Helvetica",sans-serif;color:#636366'>, </span></b></span><b><span style='font-size:9.0pt;font-family:"Helvetica",sans-serif;color:#636366'>01/02/2023<o:p></o:p></span></b></p><h3 style='margin-top:0in;background:#F8F8F8;vertical-align:top;box-sizing: inherit;text-overflow: ellipsis;overflow:hidden;z-index:1' id=we-customer-review-2><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>Amazing!<b><o:p></o:p></b></span></h3><p style='margin:0in;background:#F8F8F8;vertical-align:top;box-sizing: inherit'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>Incredible industry leading App<o:p></o:p></span></p><h2 style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:12.75pt;margin-left:0in;background:white;box-sizing: inherit;flex-shrink: 1'><span style='font-size:15.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:.3pt'>App Privacy<o:p></o:p></span></h2><p class=MsoNormal style='background:white'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>See Details<o:p></o:p></span></p><p style='margin:0in;background:white;box-sizing: inherit'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>The developer, <span class=app-privacydeveloper-name><b>The Estee Lauder Companies Inc.</b></span>, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the <a href="https://www.esteelauder.com/apprivacy"><span style='color:#0070C9;text-decoration:none'>developer’s privacy policy</span></a>.<o:p></o:p></span></p><h3 align=center style='margin-top:6.75pt;text-align:center;background:#F8F8F8;box-sizing: inherit'><span style='font-size:11.5pt;font-family:"Helvetica",sans-serif;color:#111111;letter-spacing:-.2pt'>Data Not Linked to You<o:p></o:p></span></h3><p class=privacy-typedescription align=center style='mso-margin-top-alt:4.5pt;margin-right:0in;margin-bottom:0in;margin-left:0in;text-align:center;background:#F8F8F8;box-sizing: inherit'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#666666;letter-spacing:-.05pt'>The following data may be collected but it is not linked to your identity:<o:p></o:p></span></p><ul style='margin-top:0in;box-sizing: inherit;display:grid;grid-template-columns: 1fr 1fr;column-gap: 10px' type=disc><li class=MsoNormal style='color:#1D1D1F;mso-list:l5 level1 lfo4;background:#F8F8F8;box-sizing: inherit'><span class=privacy-typegrid-content><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#111111;letter-spacing:-.05pt'>Usage Data</span></span><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;letter-spacing:-.05pt'><o:p></o:p></span></li><li class=MsoNormal style='color:#1D1D1F;mso-list:l5 level1 lfo4;background:#F8F8F8;box-sizing: inherit'><span class=privacy-typegrid-content><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#111111;letter-spacing:-.05pt'>Diagnostics</span></span><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;letter-spacing:-.05pt'><o:p></o:p></span></li></ul><p class=app-privacylearn-more style='mso-margin-top-alt:15.0pt;margin-right:0in;margin-bottom:0in;margin-left:0in;background:white;box-sizing: inherit'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>Privacy practices may vary based on, for example, the features you use or your age. <a href="https://apps.apple.com/story/id1538632801"><span style='color:#0070C9;text-decoration:none'>Learn More</span></a><o:p></o:p></span></p><h2 style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:12.75pt;margin-left:0in;background:white;box-sizing: inherit;flex-shrink: 1'><span style='font-size:15.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:.3pt'>Information<o:p></o:p></span></h2><p class=MsoNormal style='background:white;vertical-align:top'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#636366;letter-spacing:-.05pt'>Provider<o:p></o:p></span></p><p class=MsoNormal style='margin-left:.5in;background:white;vertical-align:top'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>The Estee Lauder Companies Inc.<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-size:1.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'> <o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:top'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#636366;letter-spacing:-.05pt'>Size<o:p></o:p></span></p><p class=MsoNormal style='margin-left:.5in;background:white;vertical-align:top'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>46.3 MB<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-size:1.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'> <o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:top'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#636366;letter-spacing:-.05pt'>Category<o:p></o:p></span></p><p class=MsoNormal style='margin-left:.5in;background:white;vertical-align:top'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'><a href="https://itunes.apple.com/gb/genre/id6012"><span style='color:#0070C9;text-decoration:none'>Lifestyle</span></a><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-size:1.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'> <o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:top'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#636366;letter-spacing:-.05pt'>Compatibility<o:p></o:p></span></p><p class=MsoNormal style='margin-left:.5in;background:white;vertical-align:top'><b><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:black;letter-spacing:-.05pt'>iPhone<o:p></o:p></span></b></p><p class=MsoNormal style='margin-left:.5in;background:white;vertical-align:top'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>Requires iOS 15.0 or later.<o:p></o:p></span></p><p class=MsoNormal style='margin-left:.5in;background:white;vertical-align:top'><b><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:black;letter-spacing:-.05pt'>iPod touch<o:p></o:p></span></b></p><p class=MsoNormal style='margin-left:.5in;background:white;vertical-align:top'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>Requires iOS 15.0 or later.<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-size:1.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'> <o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:top'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#636366;letter-spacing:-.05pt'>Languages<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:.5in;background:white;vertical-align:top;box-sizing: inherit'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>English<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-size:1.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'> <o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:top'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#636366;letter-spacing:-.05pt'>Age Rating<o:p></o:p></span></p><p class=MsoNormal style='margin-left:.5in;background:white;vertical-align:top'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>17+<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-size:1.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'> <o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:top'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#636366;letter-spacing:-.05pt'>Copyright<o:p></o:p></span></p><p class=MsoNormal style='margin-left:.5in;background:white;vertical-align:top'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>© 2023 Estée Lauder Companies<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-size:1.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'> <o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:top'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#636366;letter-spacing:-.05pt'>Price<o:p></o:p></span></p><p class=MsoNormal style='margin-left:.5in;background:white;vertical-align:top'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'>Free<o:p></o:p></span></p><ul style='margin-top:0in;box-sizing: inherit;display:flex;flex-wrap: wrap;justify-content: center' type=disc><li class=inline-listitem style='color:#1D1D1F;margin-top:0in;margin-right:15.0pt;margin-bottom:0in;mso-list:l4 level1 lfo5;background:white;box-sizing: inherit'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;letter-spacing:-.05pt'><a href="https://www.esteelauder.co.uk/customer-service"><span style='color:#0070C9;text-decoration:none'>App Support </span></a><o:p></o:p></span></li><li class=inline-listitem style='color:#1D1D1F;margin-top:0in;margin-bottom:0in;mso-list:l4 level1 lfo5;background:white;box-sizing: inherit'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;letter-spacing:-.05pt'><a href="https://www.esteelauder.com/apprivacy"><span style='color:#0070C9;text-decoration:none'>Privacy Policy </span></a><o:p></o:p></span></li></ul><h2 style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:12.75pt;margin-left:0in;background:white;box-sizing: inherit;flex-shrink: 1'><span style='font-size:15.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:.3pt'>More By This Developer<o:p></o:p></span></h2><p class=MsoNormal style='background:white'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'><a href="https://apps.apple.com/gb/app/voice-enabled-makeup-assistant/id1638156284?see-all=developer-other-apps"><span style='color:#0070C9;text-decoration:none'>See All</span></a><o:p></o:p></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:1.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'><a href="https://apps.apple.com/gb/app/elc-authenticator/id1520295542"><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#333333;letter-spacing:0pt;text-decoration:none'><o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333;letter-spacing:-.05pt;mso-ligatures:none'><a href="https://apps.apple.com/gb/app/elc-authenticator/id1520295542"><span style='color:#333333;text-decoration:none'><img border=0 width=66 height=66 style='width:.6875in;height:.6875in' id="Picture_x0020_13" src="cid:image002.gif@01DA4BAC.89AE98B0"></span><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext;letter-spacing:0pt;mso-ligatures:standardcontextual;text-decoration:none'><o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333;letter-spacing:-.05pt'><a href="https://apps.apple.com/gb/app/elc-authenticator/id1520295542"><span style='color:#333333;text-decoration:none'>ELC Authenticator<o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:9.0pt;font-family:"Helvetica",sans-serif;color:#636366'><a href="https://apps.apple.com/gb/app/elc-authenticator/id1520295542"><span style='color:#636366;text-decoration:none'>Utilities<o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:1.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'><a href="https://apps.apple.com/gb/app/elx-on-the-go/id1439621028"><span style='font-size:10.0pt;font-family:"Calibri",sans-serif;color:#333333;text-decoration:none'><o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333;letter-spacing:-.05pt;mso-ligatures:none'><a href="https://apps.apple.com/gb/app/elx-on-the-go/id1439621028"><span style='color:#333333;text-decoration:none'><img border=0 width=66 height=66 style='width:.6875in;height:.6875in' id="Picture_x0020_12" src="cid:image002.gif@01DA4BAC.89AE98B0"></span><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext;letter-spacing:0pt;mso-ligatures:standardcontextual;text-decoration:none'><o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333;letter-spacing:-.05pt'><a href="https://apps.apple.com/gb/app/elx-on-the-go/id1439621028"><span style='color:#333333;text-decoration:none'>ELX On-The-Go<o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:9.0pt;font-family:"Helvetica",sans-serif;color:#636366'><a href="https://apps.apple.com/gb/app/elx-on-the-go/id1439621028"><span style='color:#636366;text-decoration:none'>Education<o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:1.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'><a href="https://apps.apple.com/gb/app/aveda-covent-garden-salon/id1535611348"><span style='font-size:10.0pt;font-family:"Calibri",sans-serif;color:#333333;text-decoration:none'><o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333;letter-spacing:-.05pt;mso-ligatures:none'><a href="https://apps.apple.com/gb/app/aveda-covent-garden-salon/id1535611348"><span style='color:#333333;text-decoration:none'><img border=0 width=66 height=66 style='width:.6875in;height:.6875in' id="Picture_x0020_11" src="cid:image002.gif@01DA4BAC.89AE98B0"></span><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext;letter-spacing:0pt;mso-ligatures:standardcontextual;text-decoration:none'><o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333;letter-spacing:-.05pt'><a href="https://apps.apple.com/gb/app/aveda-covent-garden-salon/id1535611348"><span style='color:#333333;text-decoration:none'>Aveda Covent Garden Salon<o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:9.0pt;font-family:"Helvetica",sans-serif;color:#636366'><a href="https://apps.apple.com/gb/app/aveda-covent-garden-salon/id1535611348"><span style='color:#636366;text-decoration:none'>Lifestyle<o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:1.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'><a href="https://apps.apple.com/gb/app/myelc-elc-mobile/id1514090429"><span style='font-size:10.0pt;font-family:"Calibri",sans-serif;color:#333333;text-decoration:none'><o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333;letter-spacing:-.05pt;mso-ligatures:none'><a href="https://apps.apple.com/gb/app/myelc-elc-mobile/id1514090429"><span style='color:#333333;text-decoration:none'><img border=0 width=66 height=66 style='width:.6875in;height:.6875in' id="Picture_x0020_10" src="cid:image002.gif@01DA4BAC.89AE98B0"></span><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext;letter-spacing:0pt;mso-ligatures:standardcontextual;text-decoration:none'><o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333;letter-spacing:-.05pt'><a href="https://apps.apple.com/gb/app/myelc-elc-mobile/id1514090429"><span style='color:#333333;text-decoration:none'>MyELC@ELC Mobile<o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:9.0pt;font-family:"Helvetica",sans-serif;color:#636366'><a href="https://apps.apple.com/gb/app/myelc-elc-mobile/id1514090429"><span style='color:#636366;text-decoration:none'>Business<o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:1.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'><a href="https://apps.apple.com/gb/app/cliniqueplay-hero-edition/id1552476080"><span style='font-size:10.0pt;font-family:"Calibri",sans-serif;color:#333333;text-decoration:none'><o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333;letter-spacing:-.05pt;mso-ligatures:none'><a href="https://apps.apple.com/gb/app/cliniqueplay-hero-edition/id1552476080"><span style='color:#333333;text-decoration:none'><img border=0 width=66 height=66 style='width:.6875in;height:.6875in' id="Picture_x0020_9" src="cid:image002.gif@01DA4BAC.89AE98B0"></span><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext;letter-spacing:0pt;mso-ligatures:standardcontextual;text-decoration:none'><o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333;letter-spacing:-.05pt'><a href="https://apps.apple.com/gb/app/cliniqueplay-hero-edition/id1552476080"><span style='color:#333333;text-decoration:none'>CliniquePlay Hero Edition<o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:9.0pt;font-family:"Helvetica",sans-serif;color:#636366'><a href="https://apps.apple.com/gb/app/cliniqueplay-hero-edition/id1552476080"><span style='color:#636366;text-decoration:none'>Education<o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:1.0pt;font-family:"Helvetica",sans-serif;color:#1D1D1F;letter-spacing:-.05pt'><a href="https://apps.apple.com/gb/app/elc-tr-u/id1498891255"><span style='font-size:10.0pt;font-family:"Calibri",sans-serif;color:#333333;text-decoration:none'><o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333;letter-spacing:-.05pt;mso-ligatures:none'><a href="https://apps.apple.com/gb/app/elc-tr-u/id1498891255"><span style='color:#333333;text-decoration:none'><img border=0 width=66 height=66 style='width:.6875in;height:.6875in' id="Picture_x0020_8" src="cid:image002.gif@01DA4BAC.89AE98B0"></span><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext;letter-spacing:0pt;mso-ligatures:standardcontextual;text-decoration:none'><o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:10.0pt;font-family:"Helvetica",sans-serif;color:#333333;letter-spacing:-.05pt'><a href="https://apps.apple.com/gb/app/elc-tr-u/id1498891255"><span style='color:#333333;text-decoration:none'>ELC TR U<o:p></o:p></span></a></span></p><p class=MsoNormal style='margin-left:14.55pt;background:white'><span style='font-size:9.0pt;font-family:"Helvetica",sans-serif;color:#636366'><a href="https://apps.apple.com/gb/app/elc-tr-u/id1498891255"><span style='color:#636366;text-decoration:none'>Education<o:p></o:p></span></a></span></p><p class=MsoNormal style='background:white'><span 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- Has people with visual impairment in mind<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Hi, Veronica,<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>If you are one who is used to applying makeup anyway, you can certainly do this without visual assistance, many of us have done this successfully all our lives, with some initial input from sighted folks, in my case, it was my mom back when I started using it.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Also, when buying cover, I’ve asked the sales person to help match the shade to my skin shading, but when you know your brand and shade, that is all you need to continue by yourself.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>You already would know where to apply the makeup, best way to blot, how to blend, etc.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><div><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Times New Roman",serif'>Judy</span><span style='font-size:12.0pt;font-family:"Times New Roman",serif;mso-ligatures:none'><o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Curlz MT"'>“Embrace each day with His mercies and blessings.”<o:p></o:p></span></p></div><p class=MsoNormal><o:p> </o:p></p><div><div style='border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='mso-ligatures:none'>From:</span></b><span style='mso-ligatures:none'> NFB-Seniors-Discussion <<a href="mailto:nfb-seniors-discussion-bounces@nfbnet.org">nfb-seniors-discussion-bounces@nfbnet.org</a>> <b>On Behalf Of </b>Veronica Smith via NFB-Seniors-Discussion<br><b>Sent:</b> Saturday, January 20, 2024 8:53 AM<br><b>To:</b> 'NFB Seniors Division Discussion List' <<a href="mailto:nfb-seniors-discussion@nfbnet.org">nfb-seniors-discussion@nfbnet.org</a>><br><b>Cc:</b> Veronica Smith <<a href="mailto:mad.tewe@gmail.com">mad.tewe@gmail.com</a>><br><b>Subject:</b> Re: [NFB-Seniors-Discussion] APP to assist checking your makeup! - Has people with visual impairment in mind<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='color:#1F497D'>So Robert I know you do not need something like this but one of my questions is, if this app could potentially help you put your make-up on correctly could it not also help a man shave correctly? I mean, I’m just wondering what’s so special about it?<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Also my thoughts are if you put your make-up on wouldn’t you have to keep picking up your device so the camera could see what you are doing or what you have done? Questions, questions?<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Veronica<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma",sans-serif;mso-ligatures:none'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma",sans-serif;mso-ligatures:none'> NFB-Seniors-Discussion [<a href="mailto:nfb-seniors-discussion-bounces@nfbnet.org">mailto:nfb-seniors-discussion-bounces@nfbnet.org</a>] <b>On Behalf Of </b>RobertLeslie Newman via NFB-Seniors-Discussion<br><b>Sent:</b> Thursday, January 11, 2024 8:40 AM<br><b>To:</b> NE senior division listserv; NFB Seniors Division Discussion List<br><b>Cc:</b> <a href="mailto:robertleslienewman@gmail.com">robertleslienewman@gmail.com</a><br><b>Subject:</b> [NFB-Seniors-Discussion] APP to assist checking your makeup! - Has people with visual impairment in mind<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Hi You All<o:p></o:p></p><p class=MsoNormal>RE: Not that I’m looking for this type of assist for me…<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Check this out. You tell me if this is trustworthy; hope it works good! <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p>Disability:IN - Tuesday, January 9, 2024 at 11:45 AM<o:p></o:p></p><h1>Cosmopolitan: Meet VMA: The App That’s Going to Forever Change How Blind People Do Their Makeup<o:p></o:p></h1><p class=MsoNormal><span style='border:solid windowtext 1.0pt;padding:0in;mso-ligatures:none'><img border=0 width=100 height=100 style='width:1.0416in;height:1.0416in' id="Picture_x0020_1" src="cid:image001.jpg@01DA4BAC.5A2FA160" alt="Image removed by sender."></span><o:p></o:p></p><h2 id=voice-enabled-makeup-assistant-is-here-and-cosmo-chatted-with-four-of-the-apps-users>Voice-enabled Makeup Assistant is here—and <em><span style='font-family:"Calibri",sans-serif'>Cosmo</span></em> chatted with four of the app’s users.<o:p></o:p></h2><p>For those with low-vision or blindness, putting on makeup is typically a two-person job. Sure, you can learn to dab on <a href="https://www.cosmopolitan.com/style-beauty/beauty/g37482918/best-concealers-reviews/" target="_blank">concealer</a> or blend out your <a href="https://www.cosmopolitan.com/style-beauty/beauty/g45530717/best-drunk-elephant-bronzing-drops-dupes/" target="_blank">Drunk Elephant Bronzing Drops</a> with a couple of <a href="https://go.redirectingat.com/?id=74968X1525071&url=https%3A%2F%2Fwww.tiktok.com%2Ftag%2Fgetreadywithme%3Flang%3Den&sref=https%3A%2F%2Fwww.cosmopolitan.com%2Fstyle-beauty%2Fbeauty%2Fa46056865%2Festee-lauder-voice-enabled-makeup-assistant%2F&xs=1&xcust=%5Butm_source%7C%5Butm_campaign%7C%5Butm_medium%7C%5Bgclid%7C%5Bmsclkid%7C%5Bfbclid%7C%5Brefdomain%7C%5Bcontent_id%7C0a8154fa-2e64-4add-8de9-18c47df82ec0%5Bcontent_product_id%7C844186bf-2f1c-4aa7-9a30-689072553fce%5Bproduct_retailer_id%7Caa2ae67c-3a48-4cd9-823d-e49fee4ea6e9%5Blt%7C%5Boptxid%7C%5Boptvid%7C%5Bofsxid%7Cbutton_poc%5Bofsvid%7Clt_t%5Bofsxid%7Cshow_header_search%5Bofsvid%7Cshow_search%5Bofsxid%7Csubx_vs_jam%5Bofsvid%7Csubx" target="_blank">#GetReadyWithMe TikToks</a> (that is, if the creator talks out their steps versus just overlaying an ~aesthetic~ Mitski song or “My BFF dated my ex” story time). But to make sure your <a href="https://www.cosmopolitan.com/style-beauty/g3849028/best-full-coverage-foundation/" target="_blank">foundation</a> is fully blended and your <a href="https://www.cosmopolitan.com/style-beauty/beauty/g25643335/best-eyeliner/" target="_blank">eyeliner</a> isn’t smudged, you’re likely going to need to ask someone for help—whether it be a family member, friend, or literal stranger—and just hope they give you an honest answer. This is obviously less than ideal, and it gave Estée Lauder Companies an idea: <a href="https://go.redirectingat.com/?id=74968X1525071&url=https%3A%2F%2Fapps.apple.com%2Fgb%2Fapp%2Fvoice-enabled-makeup-assistant%2Fid1638156284&sref=https%3A%2F%2Fwww.cosmopolitan.com%2Fstyle-beauty%2Fbeauty%2Fa46056865%2Festee-lauder-voice-enabled-makeup-assistant%2F&xs=1&xcust=%5Butm_source%7C%5Butm_campaign%7C%5Butm_medium%7C%5Bgclid%7C%5Bmsclkid%7C%5Bfbclid%7C%5Brefdomain%7C%5Bcontent_id%7C0a8154fa-2e64-4add-8de9-18c47df82ec0%5Bcontent_product_id%7Cff10ff41-dcc0-4394-8029-534a2f38b070%5Bproduct_retailer_id%7Cd947582a-0148-444c-a827-07537a22ba7b%5Blt%7C%5Boptxid%7C%5Boptvid%7C%5Bofsxid%7Cbutton_poc%5Bofsvid%7Clt_t%5Bofsxid%7Cshow_header_search%5Bofsvid%7Cshow_search%5Bofsxid%7Csubx_vs_jam%5Bofsvid%7Csubx" target="_blank">Voice-enabled Makeup Assistant</a> (VMA), a voice-enabled app to help people with vision loss and blindness check their makeup application.<o:p></o:p></p><p>“We identified that there was a huge accessibility gap in the beauty industry for those with disabilities, specifically for individuals who are low vision and blind,” says Lamia Drew, global inclusive technology director at Estée Lauder Companies. So after years of research, interviews, and testing done in tandem with people in the low-vision and blind communities, Estée Lauder launched VMA in January 2023.<strong><span style='font-family:"Calibri",sans-serif'> “</span></strong>Many people told us that when they put on makeup, they would have to send a selfie to a person that they trusted to give them honest feedback,” Drew explains. “The consistent theme really was that many people in this community felt like their makeup routine created a dependence on others and we want VMA to change that.”<o:p></o:p></p><h2>Hannah Chadwick<o:p></o:p></h2><p class=css-ofixhy>I strive to be as independent as I can with everything that I do. So when I got the chance to help develop this app all the way in Colorado Springs, Colorado, I was so excited. It’s super incredible to just have something like this out there. A real game changer.<o:p></o:p></p><p class=css-ofixhy>I think back to when I was in high school and first became interested in makeup. I’d experiment, but certain products like lipstick were challenging. Overall, the hardest part of makeup for me is that I’d have to get people to check it every single time. The older I get, the less I care about it, but when I was younger, I was so easily embarrassed, so I would never want to go out with weird, blotchy makeup. I just remember spending so much time in the bathroom doing my makeup, and then getting frustrated and just asking someone else to do it. Ultimately, makeup was time-consuming and deflating, and I felt like I just couldn’t do it myself. That was something that really bothered me. It felt like it went against my entire definition of independence.<o:p></o:p></p><p><a href="https://disabilityin.org/in-the-news/cosmopolitan-voice-enabled-makeup-assistant-vma-app/?utm_source=rss&utm_medium=rss&utm_campaign=cosmopolitan-voice-enabled-makeup-assistant-vma-app">https://disabilityin.org/in-the-news/cosmopolitan-voice-enabled-makeup-assistant-vma-app/?utm_source=rss&utm_medium=rss&utm_campaign=cosmopolitan-voice-enabled-makeup-assistant-vma-app</a><o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal> <o:p></o:p></p><p class=MsoNormal> <o:p></o:p></p><p class=MsoNormal>David Goldfield,<o:p></o:p></p><p class=MsoNormal>Blindness Assistive Technology Specialist<o:p></o:p></p><p class=MsoNormal> <o:p></o:p></p><p class=MsoNormal>If you need help using your assistive technology learn about my training services by visiting<o:p></o:p></p><p class=MsoNormal><span style='color:black'><a href="http://www.screenreadertraining.com/">WWW.ScreenReaderTraining.com</a></span><o:p></o:p></p><p class=MsoNormal> <o:p></o:p></p><p class=MsoNormal>Am Yisrael Chai<o:p></o:p></p><p class=MsoNormal>The Nation of Israel Lives!<o:p></o:p></p><p class=MsoNormal> <o:p></o:p></p><p class=MsoNormal><span style='color:black'><a href="https://www.freedomscientific.com/Training/Certification/">JAWS Certified, 2022</a></span><o:p></o:p></p><p class=MsoNormal><span style='color:black'><a href="https://certification.nvaccess.org/">NVDA Certified Expert</a></span><o:p></o:p></p><p class=MsoNormal> <o:p></o:p></p><p class=MsoNormal>Subscribe to the Tech-VI announcement list to receive news, events and information regarding the blindness assistive technology field.<o:p></o:p></p><p class=MsoNormal>Email: <a href="mailto:tech-vi+subscribe@groups.io">tech-vi+subscribe@groups.io</a><o:p></o:p></p><p class=MsoNormal><span style='color:black'><a href="http://www.davidgoldfield.com/">www.DavidGoldfield.com</a></span><o:p></o:p></p><p class=MsoNormal> <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-family:"Arial",sans-serif;mso-ligatures:none'>Respectfully yours,<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial",sans-serif;mso-ligatures:none'>Robert Leslie Newman</span><span style='font-size:12.0pt;font-family:"Arial",sans-serif;mso-ligatures:none'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Arial",sans-serif;mso-ligatures:none'>NFBN Senior Division, President<o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>