[Nfb-web] Assistance needed

[Julie J.]

My personal opinion is that messages like, "we noticed your site isn't 
ranked on the first page of Google" are mostly spam.  They are selling 
services that you probably don't need.

Key words are just the search terms that people type into Google or other 
search engine.  Really basic key words like "blindness" are going to have 
millions of search results and it is unlikely that you will ever rank in the 
top 10 for that one.  It isn't necessary though.  Focus on the long tail key 
words like, "blindness organizations in New Jersey".  There are a lot fewer 
competing sites so the likelihood of ranking goes way up.  It's also closer 
to what your site is about, which will match what the person is looking for, 
creating a better user experience.

To rank well for relevant, long tail key words the basic formula is to 
create a content rich site.  Google has an amazingly complex algorithm for 
ranking sites.  You can play the Google SEO game, but you will lose because 
about the time you figure out a piece of it, they will change it.  However, 
what Google wants is a quality search experience for its users, which means 
when someone types in a search term the sites that come up should have the 
information the searcher is seeking.  This is your content rich site.

There are also factors like updating regularly, allowing ample time to move 
up in rankings, your volume of visitors, what sites link to yours, what you 
link out to and so on. If you want cheap, easy to do, then I'd suggest a lot 
of content that is put out on a regular basis and then promoting it to 
anyone who will listen through Facebook, blogs or whatever...and being 
patient.  It takes time.

Good luck!
Julie
New lowered price on my book:
Courage to Dare: A Blind Woman's Quest to Train her Own Guide Dog
http://www.amazon.com/dp/B00QXZSMOC
-----Original Message----- 
From: Brian Mackey via NFB-Web
Sent: Friday, October 21, 2016 2:02 PM
To: nfb-web at nfbnet.org ; 'Byron J. Lee'
Cc: Brian Mackey ; Joe Ruffalo (NFBNJ President)
Subject: [Nfb-web] Assistance needed

Greetings to all,



I received a note from NFBNJ secretary Alice Eaddy stating that someone
noticed that our site isn't ranked on the first page of Google due to not
having PPC keywords. Does anyone have any suggestions on how to resolve
this? I would prefer using free options first before looking into paid
options. The NFBNJ site is powered by WordPress if that helps any.



Thank you.



Brian A. Mackey

Brian A. Mackey
Owner, Mackey Enterprises, LLC
Treasurer & Webmaster, National Federation of the Blind of New Jersey
609-953-6988
<mailto:Bmackey88 at gmail.com> Bmackey88 at gmail.com
<http://www.mackeyenterprisesllc.com/> www.mackeyenterprisesllc.com

"Happy are those who dream dreams and are willing to pay the price to make
those dreams come true"
      -Vince Papale



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