[NFB_of_Georgia] Fwd: [State-Affiliate-Leadership-List] UNO(R) INTRODUCES FIRST OFFICIAL BRAILLE DECK

Tue Oct 1 16:22:05 UTC 2019

Exciting News!
---------- Forwarded message ---------
From: Danielsen, Chris via State-Affiliate-Leadership-List <
state-affiliate-leadership-list at nfbnet.org>
Date: Tue, Oct 1, 2019 at 8:30 AM
Subject: [State-Affiliate-Leadership-List] UNO® INTRODUCES FIRST OFFICIAL
BRAILLE DECK
To: NCB Staff <NCBStaff at nfb.org>
Cc: Danielsen, Chris <CDanielsen at nfb.org>

*UNO® INTRODUCES FIRST OFFICIAL BRAILLE DECK*

*In Partnership with the National Federation of the Blind, UNO Braille
enables blind and sighted to play together, making game play widely
accessible*

*Oct. 1, 2019, El Segundo, Calif.–* UNO®, the number one card game globally
by Mattel (NASDAQ: MAT), today announced the debut of UNO Braille, the
first official UNO card deck featuring braille. The new game will make game
play widely accessible for the more than 7 million blind and low-vision
Americans in the U.S.

Designed in partnership with the National Federation of the Blind, the
oldest and largest organization of blind people in the United States, UNO
Braille features braille on the corner of each playing card to indicate the
card’s color and number or action.

“With the launch of UNO Braille, we’re making a real impact on a community
that has been underserved by providing a game that both blind and sighted
people can play together,” said Ray Adler, Global Head of Games at Mattel.
“We are proud to have UNO Braille on-shelves and to be making UNO more
accessible and inclusive to even more families.”

UNO Braille packaging features braille on the front and back for clear
identification, and directs players to UNOBraille.com where they can find
play instructions featuring .BRF (braille readable files) for download.
Players can also access voice-enabled instructions through Amazon Alexa and
Google Home.

“UNO Braille is doing more than making this beloved game more accessible.
It’s also helping promote the importance and normalcy of braille by putting
it in places people might not expect, and integrating it into the play of
blind children,” said Mark Riccobono, President of the National Federation
of the Blind. “The fact that a blind person is now able to play a classic
game of UNO straight out of the box with both blind and sighted friends or
family members is a truly meaningful moment for our community. I look
forward to enjoying UNO Braille with my own family and I know that blind
people across the nation will embrace this important and exciting step
toward more inclusion and accessibility.”

This isn’t the first time UNO has re-imagined its classic game play to
expand inclusivity. In 2017, UNO introduced UNO ColorADD – the first
accessible card game for those with color blindness.

UNO Braille is available through Target stores nationwide and on Target.com
<http://www.target.com/p/-/A-76366384> for $9.99. Visit UNOBraille.com for
more information.

*About Mattel*

Mattel is a leading global children’s entertainment company that
specializes in design and production of quality toys and consumer products.
We create innovative products and experiences that inspire, entertain and
develop children through play. We engage consumers through our portfolio of
iconic franchises, including Barbie®, Hot Wheels®, American Girl®,
Fisher-Price®, Thomas & Friends® and Mega®, as well as other popular brands
that we own or license in partnership with global entertainment companies.
Our offerings include film and television content, gaming, music and live
events. We operate in 40 locations and sell products in more than 150
countries in collaboration with the world’s leading retail and technology
companies. Since its founding in 1945, Mattel is proud to be a trusted
partner in exploring the wonder of childhood and empowering kids to reach
their full potential. Visit us online at www.mattel.com.

*About the National Federation of the Blind *

The National Federation of the Blind (NFB), headquartered in Baltimore, is
the oldest and largest nationwide organization of blind Americans. Founded
in 1940, the NFB consists of affiliates, chapters, and divisions in the
fifty states, Washington DC, and Puerto Rico. The NFB defends the rights of
blind people of all ages and provides information and support to families
with blind children, older Americans who are losing vision, and more. We
believe in the hopes and dreams of blind people and work together to
transform them into reality. Learn more about our many programs and
initiatives at www.nfb.org.

*Media Contacts*

Marissa Beck

Mattel

Marissa.beck2 at mattel.com

(310) 252-4974

Devin Tucker

Mattel

Devin.Tucker at mattel.com

(310) 252-6978

Stephanie Cascone

National Federation of the Blind

scascone at nfb.org

(443) 934-0666

###

This press release is also available at:
https://www.nfb.org/about-us/press-room/uno-introduces-first-official-braille-deck

Christopher S. Danielsen, J.D.

Director of Public Relations

200 East Wells Street, Baltimore, MD 21230

(410) 659-9314, Ext. 2330 | cdanielsen at nfb.org

Twitter: @rlawyer

[image: National Federation of the Blind] <https://nfb.org/>

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<https://www.youtube.com/NationsBlind>

The National Federation of the Blind is a community of members and friends
who believe in the hopes and dreams of the nation’s blind. Every day we
work together to help blind people live the lives they want.

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-- 
Dorothy Griffin - President
National Federation of the Blind of Georgia
dgriffin at nfbga.org
770-374-4832

The National Federation of the Blind knows that blindness is not the
characteristic that defines you or your future. Every day we raise the
expectations of blind people, because low expectations create obstacles
between blind people and our dreams. You can live the life you want;
blindness is not what holds you back.