[Nfbf-l] CINEMARK ANNOUNCES GREATER MOVIE THEATRE ACCESSIBILITY FOR CUSTOMERS WHO ARE BLIND AND VISUALLY IMPAIRED

[Alan Dicey]

CINEMARK ANNOUNCES GREATER MOVIE THEATRE ACCESSIBILITY FOR CUSTOMERS WHO ARE 
BLIND AND VISUALLY IMPAIRED
September 27, 2012 - Plano, Texas

Cinemark Holdings, Inc. (NYSE: CNK), one of the world's largest motion 
picture exhibitors, today announced that it is providing an audio 
description option for people who are blind or have visual impairments in 
all of its first-run theatres. Cinemark is installing audio description 
systems on a rolling basis across its circuit in conjunction with the 
chain's conversion to an all-digital format. Installation is already well 
under way, and all of Cinemark's theaters in California already have audio 
description capability. Cinemark will be able to offer audio description at 
all of its first-run theaters by mid 2013.

In audio description (also known as descriptive narration) a narrator 
provides vocal description of key visual aspects of a movie, such as 
descriptions of scenery, facial expressions, costumes, action settings, and 
scene changes, described audibly during natural pauses in dialogue or 
critical sound elements. Narration of these elements is then woven into the 
soundtrack of the program or film, so that the finished version is a mix of 
program audio and descriptive narration. The description, which is provided 
by movie studios, is available only to members of the audience who choose to 
receive it via personal headsets and a receiver provided at the theater.

The California Council of the Blind (CCB), a consumer advocacy organization 
of people who are blind and visually impaired, and individual blind Cinemark 
movie patrons applauded Cinemark's commitment. Cinemark has worked closely 
with CCB and individual patrons with visual impairments on its audio 
description initiative.

Rio Popper, an eleven year old sixth grader who lives in Redwood City, 
California, was thrilled with Cinemark's announcement: "Going to a movie 
with audio description is way more fun than having to have my parents or 
friends tell me what's happening on the screen. There's a Cinemark movie 
complex near my house that has already installed the equipment and I love 
going there."

Donna Pomerantz, president of the California Council of the Blind, also 
praised Cinemark's announcement: "We are pleased with Cinemark's support for 
audio description. This national initiative makes first-run movies available 
to millions of patrons who are blind and visually impaired. They deserve to 
participate in this quintessential American experience."

Cinemark selected the Fidelio audio description system from Burbank-based 
Doremi Cinemas LLC to provide descriptive narration to audience members who 
desire the service.

"Cinemark was pleased to collaborate with the CCB and some of our blind 
patrons," said Michael Cavalier, General Counsel and Senior Vice President 
of Cinemark, USA, Inc. "The conversion to digital cinema has facilitated the 
development of audio description systems like Fidelio. We now have a 
platform that makes full implementation of an audio description system 
viable. Cinemark has worked closely with our suppliers to make certain that 
we are providing the highest quality descriptive narration system," he 
added.

Michael Archer, Vice President of Digital Cinema at Doremi noted, "When we 
began the in-house design of the Fidelio product, we worked closely with 
Cinemark, our long-term partner, to create a viable, high-quality system 
that provides audio description for digital cinema. We are pleased to have 
this opportunity to work with Cinemark to provide described movies to their 
patrons across the country."

About Cinemark Holdings, Inc.
Cinemark is a leading domestic and international motion picture exhibitor, 
operating 461 theatres with 5,207 screens in 39 U.S. states, Brazil, Mexico 
and 11 other Latin American countries as of June 30, 2012. For more 
information go to investors.cinemark.com.

Press Contact for Cinemark
James Meredith Vice President, Marketing jmeredith [at] Cinemark [dot] com
972.665.1060
Lainey Feingold
Law Office of Lainey Feingold
http://LFLegal.com
510.548.5062
 LF at LFLegal.com
http://twitter.com/LFLegal
Linda Dardarian
Goldstein, Demchak, Baller, Borgen & Dardarian www.gdblegal.com
510.763.9800
LDardarian at gdblegal.com




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