[Nfbf-l] Starbucks to offer Braille gift cards
Alan Dicey
adicey at bellsouth.net
Fri Oct 4 01:29:42 UTC 2013
Starbucks to offer Braille gift cards year-round
By Gregory Wallace @CNN Money October 2, 2013: 5:34 PM ET
A Braille gift card will become a regular at the Starbucks registers, the
company announced Wednesday.
The card was introduced in September 2011, and has previously been available
in limited runs during October, which is designated as the disability
employment awareness month. It will now be part of the chain's permanent
gift card lineup.
On the face of the card is Braille lettering that reads "Starbucks" to help
customers differentiate it from the other cards in their wallets or purse.
The card was originally introduced at the urging of disability advocates.
On Wednesday, Starbucks said it was asked to offer the card year-round by a
mother who said her blind daughter appreciates the independence the card
gives her.
Kim Charlson of the Braille Authority of North America said she was not
aware of any other companies offering a Braille gift card.
The Seattle-based chain has been the subject of several disability-related
lawsuits, including objections to the height of their counters and the
stores' hospitality towards deaf individuals.
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