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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple style='word-wrap:break-word'><div class=WordSection1><div><div><p class=MsoNormal style='margin-bottom:12.0pt'><br><a href="https://www.bemyeyes.com/blog/be-my-eyes-and-the-lego-group-partnership">https://www.bemyeyes.com/blog/be-my-eyes-and-the-lego-group-partnership</a><o:p></o:p></p></div><div id=article><div><h1 style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;mso-line-height-alt:14.55pt'><span style='font-size:25.5pt;font-family:-apple-system-font'>Be My Eyes and the LEGO Group partner to bring inclusive play experiences to blind and low vision Lego fans<o:p></o:p></span></h1><div style='margin-bottom:13.8pt;max-width:100%;font-size:0.75rem;color:rgba(0, 0, 0, 0.8)'><p class=MsoNormal style='line-height:18.0pt'><span style='font-size:13.0pt;font-family:-apple-system-font;border:solid windowtext 1.0pt;padding:0in'><img border=0 width=2100 height=1290 style='width:21.875in;height:13.4375in' id="Picture_x0020_3" src="cid:image002.jpg@01D9DF16.B18A84A0" alt="Image removed by sender. Two people reading a LEGO Braille Bricks element chart, with Be My Eyes and LEGO logos. "></span><span style='font-size:13.0pt;font-family:-apple-system-font'><o:p></o:p></span></p><div style='margin-top:9.6pt;max-width:100%'><p class=MsoNormal style='line-height:18.0pt'><span style='font-size:13.0pt;font-family:-apple-system-font'>Two people reading a LEGO Braille Bricks element chart, with Be My Eyes and LEGO logos. <o:p></o:p></span></p></div></div><p style='line-height:18.0pt;max-width:100%'><span style='font-size:13.0pt;font-family:-apple-system-font'>The LEGO Group has <a href="https://www.lego.com/en-us/aboutus/news/2023/august/lego-braille-bricks-play-with-braille-"><span style='color:#416ED2'>recently announced</span></a> that it will begin selling LEGO® Braille Bricks , to provide vision impaired children and adults, and anyone interested in learning Braille, with a playful tool to support pre-Braille skill development. This initiative, started back in 2019, is part of the LEGO Group’s ongoing commitment to make its play experiences more inclusive and accessible to thousands of people worldwide who are blind or have low vision.<o:p></o:p></span></p><p style='line-height:18.0pt;max-width:100%'><span style='font-size:13.0pt;font-family:-apple-system-font'>As part of this initiative, the LEGO Group is now partnering with Be My Eyes to bring live video assistance with their products directly in the Be My Eyes app! Starting today, LEGO fans who are blind or have low vision can reach out to a LEGO representative through the Be My Eyes app and receive support in a wide range of topics, like:<o:p></o:p></span></p><ul type=disc><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:18.0pt;mso-list:l1 level1 lfo3;max-width:100%'><span style='font-size:13.0pt;font-family:-apple-system-font'>Unboxing a new LEGO set.<o:p></o:p></span></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:18.0pt;mso-list:l1 level1 lfo3;max-width:100%'><span style='font-size:13.0pt;font-family:-apple-system-font'>Reading building instructions.<o:p></o:p></span></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:18.0pt;mso-list:l1 level1 lfo3;max-width:100%'><span style='font-size:13.0pt;font-family:-apple-system-font'>Identify the colors and characteristics of LEGO blocks<o:p></o:p></span></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:18.0pt;mso-list:l1 level1 lfo3;max-width:100%'><span style='font-size:13.0pt;font-family:-apple-system-font'>Video assistance while building your new favorite LEGO set.<o:p></o:p></span></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:18.0pt;mso-list:l1 level1 lfo3;max-width:100%'><span style='font-size:13.0pt;font-family:-apple-system-font'>Navigate <a href="http://www.LEGO.com">www.LEGO.com</a> and discover new LEGO sets in their online store.<o:p></o:p></span></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:18.0pt;mso-list:l1 level1 lfo3;max-width:100%'><span style='font-size:13.0pt;font-family:-apple-system-font'>Learn more about LEGO products and services.<o:p></o:p></span></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:18.0pt;mso-list:l1 level1 lfo3;max-width:100%'><span style='font-size:13.0pt;font-family:-apple-system-font'>And much more!<o:p></o:p></span></li></ul><p style='line-height:18.0pt;max-width:100%'><span style='font-size:13.0pt;font-family:-apple-system-font'>There are many ways you can get real time video assistance from the LEGO Group.<o:p></o:p></span></p><p style='line-height:18.0pt;max-width:100%'><span style='font-size:13.0pt;font-family:-apple-system-font'>Reaching out to a LEGO representative in the Be My Eyes app is quick and easy: choose Specialized Help in the homepage of the app, select “Games and Toys” and click on LEGO Group to open their profile. From here, you can start a call and get connected with one of their agents to receive real time visual support.<o:p></o:p></span></p><p style='line-height:18.0pt;max-width:100%'><span style='font-size:13.0pt;font-family:-apple-system-font'>LEGO play experience support on Be My Eyes is available from September 1st in the following countries: Belgium, Canada, France, Ireland, Luxembourg, Switzerland, United States and the United Kingdom. The service is available both in English and French, and you can reach out to LEGO representatives Monday through Friday 10am to 4pm in your local time zone.<o:p></o:p></span></p><p style='line-height:18.0pt;max-width:100%'><span style='font-size:13.0pt;font-family:-apple-system-font'>Together with the LEGO Group, we aim to create more inclusive and accessible play experiences for thousands of people worldwide who are blind or have low vision. The LEGO Group joins companies like Microsoft, Google, Sony and many more that have already chosen Be My Eyes Specialized Help to provide accessible customer service to their customers. If you are interested in making your organization more accessible and inclusive, don’t hesitate to <a href="https://www.bemyeyes.com/specialized-help#contact"><span style='color:#416ED2'>reach out for more information</span></a>!<o:p></o:p></span></p></div></div></div><p class=MsoNormal style='margin-bottom:12.0pt'><o:p> </o:p></p><div><p class=MsoNormal> David Goldfield <o:p></o:p></p><div><p class=MsoNormal>Assistive Technology Specialist<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div></div></div></body></html>