[Nfbk] RFB&D is Changing Its Name

[Joey Couch]

I am passing this on for your information.
From: Recording for the Blind & Dyslexic <enews at rfbd.org>

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RFB&D® is Changing Its Name

TO LEARNING ALLY(TM)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

April 2011
Dear Member,
I am personally reaching out to share with you the exciting news that Recording
for the Blind & Dyslexic® has changed its name to Learning Ally.
Changing the name of an institution such as Recording for the Blind & Dyslexic,
with its rich history and tremendous network of 300,000 members, is
not something
we entered into lightly. Over the past year, we have worked closely with scores
of students, parents, teachers, volunteers and others to explore the
current state
of the organization and chart its future.
First and foremost, this transformation has been driven by our
members. Our research
and focus groups reveal that the most significant reasons for change
come directly
from individuals just like you:

* Our member community is more diverse than ever before, including
individuals with
many different kinds of learning disabilities where access and reading
are barriers
to their learning.

* The broad community of individuals in the U.S. who "learn
differently" has grown
significantly and a portion of these individuals are not blind or dyslexic. Our
current name limits our ability to reach the wider base of individuals who could
 benefit from our services.

* And most significant of all, a universal issue expressed by the vast majority
of our members surveyed is that they don't want to be typecast.

When told about the news of our new name, a freshman in college who began using
RFB&D in second grade said:

"Finally. . .I'm tired of typing out that long name - and I

don't like being labeled as Dyslexic!"

This anecdote echoes the sentiment of countless thousands of members. They don't
 want to be referred to as "disabled"; they simply want to enjoy equal
access and
opportunities to learn and succeed like anyone else. Our new name goes directly
to the heart of supporting them.

We will continue to serve and support you. We are excited about the
future and hope
you will encourage your friends, parents, teachers, and others in your community
 to become a "Learning Ally" to help us reach more individuals with
tools for educational
success. Be sure to visit our new website at LearningAlly.org
[http://r20.rs6.net/tn.jsp?llr=dpqs87bab&et=1105071856555&s=24641&e=001YGrkofVxs5lIPkLv43pjva4x5C-r54u9sEmSElPAdAaA6mFbptmkiRIC4WXjBxnIZoGiVDeA76_7hY3Zvpk1_BXp2sCsKJx5Uy7XnD7B2K0WbL8NLmpORA==]
to learn more about FREE Membership opportunities, FREE software and
our NEW APPLE
APP which now makes our books compatible with your favorite Apple device.

Thank you again for allowing us to help in your pursuit of learning and in your
support of RFB&D, and now Learning Ally, as we move forward to serve
even more individuals
in the future.
Andrew Friedman
President & CEO
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

25%

©2011 Learning Ally, Inc. All Rights Reserved. LearningAllyTM, Making
Reading Accessible
for AllTM, the "Access" icon, Recording for the Blind & Dyslexic®,
RFB&D®, Learning
Through Listening®, the "Heart and Headphones" design and all
trademarks and service
marks are owned by Learning Ally, Incorporated.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Recording for the Blind & Dyslexic | 20 Roszel Road | Princeton | NJ | 08540


-- 
Joey Couch
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