[Nfbk] FW: NFB-NEWSLINE(r) Adds Five Meredith Magazines to Lineup
Cathy
cathyj at iglou.com
Wed Mar 23 20:05:17 UTC 2011
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From: Freeh, Jessica [mailto:JFreeh at nfb.org]
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Subject: NFB-NEWSLINE(r) Adds Five Meredith Magazines to Lineup
FOR IMMEDIATE RELEASE
CONTACT:
Chris Danielsen
Director of Public Relations
National Federation of the Blind
(410) 659-9314, ext. 2330
(410) 262-1281 (Cell)
cdanielsen at nfb.org
Jen Harken
Corporate Communications Manager
Meredith Corporation
(515) 284-3125
(515) 229-7834 (Cell)
Jen.Harken at meredith.com
NFB-NEWSLINER Adds Five Meredith Magazines to Lineup
New Publications Offer More Content, More Variety to Subscribers
Baltimore, Maryland (March 23, 2011): The National Federation of the Blind
is pleased to announce that NFB-NEWSLINER-its free service that provides
independent access by print-disabled people to hundreds of local and
national publications as well as TV and job listings-has partnered with
Meredith Corporation (NYSE: MDP) to offer five leading publications to
subscribers.
The addition of Better Homes and Gardens, Family Circle, Ladies' Home
Journal, Parents, and Fitness will expand the already-wide variety of
content offered by the service, including magazines that focus on science,
technology, and culture. Offering more than 300 newspapers, magazines, and
wire feeds, NFB-NEWSLINER provides subscribers with on-demand access and the
ability to read only those sections and articles of interest to the user
from the publications available. Subscribers may read their favorite
publications via a variety of methods, including using a touch-tone
telephone, accessing content on the Web, or downloading publications to a
digital talking book player or MP3 player.
Dr. Marc Maurer, President of the National Federation of the Blind, said:
"These magazines-in addition to the thirty other magazines offered through
this groundbreaking and critically important service-will increase the value
of NFB-NEWSLINER to subscribers. The National Federation of the Blind is
pleased that NFB-NEWSLINER continues to expand the diversity of its
offerings to meet the variety of subscribers' interests and needs. These
new magazines, which are being offered for the first time in their entirety
to blind and print-disabled individuals, will benefit these readers by
providing the information they need to enhance their health, homes, and
family life."
"Meredith helps women create rich and meaningful lives by focusing on the
three areas that matter most-their families, their homes, and their health
and well-being," said Tom Harty, President of the Meredith National Media
Group. "Partnering with NFB-NEWSLINER gives us the opportunity to provide
this high-quality and service-oriented content to even more women on an
additional media platform."
"This is fantastic news for our subscribers," said Scott White, who directs
the NFB-NEWSLINER program. "Meredith magazines will provide our subscribers
with content that reflects their areas of interest. With these
publications, NFB-NEWSLINER expands its ability to provide the blind and
others who cannot read print with interesting and useful information."
NFB-NEWSLINER allows those who cannot read conventional newsprint due to a
visual or physical disability to access publications as well as television
and job listings over the telephone, on the Web, or by download to digital
talking book players or MP3-playing devices.
To learn more about NFB-NEWSLINER, please visit www.nfbnewsline.org. Those
interested in subscribing to the service may fill out the online application
form, write to nfbnewsline at nfb.org, or call (866) 504-7300. In order to be
eligible for NFB-NEWSLINER, an individual must be a US resident who is
legally blind or has a physical or learning disability that prevents the
independent reading of newspapers.
###
About the National Federation of the Blind
With more than 50,000 members, the National Federation of the Blind is the
largest and most influential membership organization of blind people in the
United States. The NFB improves blind people's lives through advocacy,
education, research, technology, and programs encouraging independence and
self-confidence. It is the leading force in the blindness field today and
the voice of the nation's blind. In January 2004 the NFB opened the
National Federation of the Blind Jernigan Institute, the first research and
training center in the United States for the blind led by the blind.
About Meredith Corporation
Meredith Corporation (NYSE: MDP; www.meredith.com) is the leading media and
marketing company serving American women. Meredith features multiple
well-known national brands - including Better Homes and Gardens, Parents,
Family Circle, Ladies' Home Journal, Fitness, More and American Baby - along
with local television brands in fast-growing markets. Meredith is the
industry leader in creating content in key consumer interest areas such as
home, family, health and wellness and self-development. Meredith uses
multiple distribution platforms - including print, television, online,
mobile, Tablets, and video - to give consumers content they desire and to
deliver the messages of its advertising and marketing partners. According to
the Advertising Industry Reports (AIR) survey of over 1,500 agency and
marketing professionals, Meredith is the nation's "Highest Rated Media
Company."
Additionally, Meredith uses its many assets to create powerful custom
marketing solutions for many of the nation's top brands and companies.
Meredith has significantly added to its marketing solution capabilities in
recent years through the acquisition of cutting-edge companies in areas such
as digital, mobile, word-of-mouth, social and database marketing.
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