[Nfbk] FW: National Federation of the Blind Partners with Groupon Grassroots

[Cathy]

-----Original Message-----
From: Freeh, Jessica [mailto:JFreeh at nfb.org]
Sent: Thursday, May 31, 2012 10:01 AM
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Subject: National Federation of the Blind Partners with Groupon Grassroots


FOR IMMEDIATE RELEASE


CONTACT:

Chris Danielsen

Director of Public Relations

National Federation of the Blind

(410) 659-9314, extension 2330

(410) 262-1281 (Cell)

Cdanielsen at nfb.org



National Federation of the Blind Partners with Groupon Grassroots



Buy an NFB Groupon June 4-10 to Support Braille Literacy



Baltimore, Maryland (May 31, 2012): The National Federation of the Blind,
the nation's leading advocate for Braille literacy, and Groupon Grassroots,
the philanthropic arm of Groupon, are teaming up to bring Braille into the
lives of more blind children who need it.



The National Federation of the Blind campaign will be available on the
Baltimore Groupon page beginning on June 4, and running through June 10.
Groupon subscribers can pledge support for the National Federation of the
Blind Braille Literacy initiative in increments of $10, with each $15
purchased providing one Braille Reading Pals packet to a blind child.



Braille Reading Pals is an early literacy program that fosters positive
attitudes about Braille for children and their families and promotes a love
of reading by encouraging parents to read daily with their blind or
low-vision child.  Participants receive a print/Braille book to read with
their child and to encourage an independent exploration of Braille.
Participants also receive a plush "Reading Pal" to accompany reading time
and help young blind children develop fun and positive associations with
reading Braille.  Each $15 purchase will pay for a full set of Braille
Reading Pals materials for a blind child and help set a blind child on the
path to Braille literacy and future success.



Dr. Marc Maurer, President of the National Federation of the Blind, said:
"We are pleased to be partnering with Groupon Grassroots to bring Braille
literacy into the lives of more young blind children who desperately need
it.  There is a proven correlation between Braille literacy and employment,
and yet only one out of ten blind children is being taught Braille in
schools today.  We would never accept such a low literacy rate among our
sighted children, and our blind children should be no exception.  The
Braille Reading Pals program is an initiative to increase the number of
blind children learning Braille by introducing a love of Braille and reading
into a blind child's life at an early age.  Please help us to create a
bright future for blind children by purchasing a Groupon that will go toward
giving one blind child the tools needed to become a literate and successful
person."



You must be a Groupon subscriber to purchase a Groupon.  If you are not
currently a Groupon subscriber and would like to become one in order to
purchase a National Federation of the Blind Groupon, you may visit Groupon's
subscription Web page.







###



About the National Federation of the Blind

With more than 50,000 members, the National Federation of the Blind is the
largest and most influential membership organization of blind people in the
United States. The NFB improves blind people's lives through advocacy,
education, research, technology, and programs encouraging independence and
self-confidence. It is the leading force in the blindness field today and
the voice of the nation's blind. In January 2004 the NFB opened the National
Federation of the Blind Jernigan Institute, the first research and training
center in the United States for the blind led by the blind.

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