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<DIV>FYI Louisvillians!</DIV>
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<DIV style="font-color: black"><B>From:</B> <A title=kevbp@yahoo.com
href="mailto:kevbp@yahoo.com">Kevin Pearl</A> </DIV>
<DIV><B>Sent:</B> Monday, August 27, 2012 8:21 PM</DIV>
<DIV><B>To:</B> <A title=njp@insightbb.com
href="mailto:njp@insightbb.com">Nickie Pearl</A> </DIV>
<DIV><B>Subject:</B> Fwd: TARC makes Fourth Street a frequent service
corridor</DIV></DIV></DIV>
<DIV> </DIV></DIV>
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<DIV><BR><BR><BR></DIV>
<DIV><BR>Begin forwarded message:<BR><BR></DIV>
<BLOCKQUOTE type="cite">
<DIV><B>From:</B> "Transit Authority Of River City" <<A
href="mailto:info@ridetarc.org">info@ridetarc.org</A>><BR><B>Date:</B>
August 27, 2012 1:27:20 PM EDT<BR><B>To:</B> <<A
href="mailto:kevbp@yahoo.com">kevbp@yahoo.com</A>><BR><B>Subject:</B>
<B>TARC makes Fourth Street a frequent service
corridor</B><BR><BR></DIV></BLOCKQUOTE>
<DIV></DIV>
<BLOCKQUOTE type="cite">
<DIV><BR><SPAN></SPAN><BR><SPAN>TARC makes Fourth Street a frequent service
corridor</SPAN><BR><SPAN></SPAN><BR><SPAN>Follows success of two others routes
where buses arrive often at
stops</SPAN><BR><SPAN></SPAN><BR><SPAN>Louisville's Fourth Street corridor,
which connects South Louisville and downtown and includes many of the city's
major destinations, now features frequent public transportation service.
</SPAN><BR><SPAN></SPAN><BR><SPAN>Following the success of frequent bus
arrival times on two other routes, TARC is improving service on its Fourth
Street route. Between Iroquois Park and Market Street downtown, buses now
arrive every 10 minutes north of Central Avenue and every 20 minutes south of
Central Avenue from 6 a.m. - 9 p.m. on weekdays.
</SPAN><BR><SPAN></SPAN><BR><SPAN>The improved service, which began earlier
this month, was announced today at a news conference on the University of
Louisville Belknap campus, about mid-point along the route.
</SPAN><BR><SPAN></SPAN><BR><SPAN>"The addition of Fourth Street as our third
frequent service route reflects a growing demand for efficient public
transportation on major corridors," said J. Barry Barker, executive director
of TARC. "Now Louisville has frequent bus service throughout the city on major
thoroughfares. You don't need a schedule and there's no long wait for a
ride." </SPAN><BR><SPAN></SPAN><BR><SPAN>Ridership has increased 20
percent on Preston and Dixie highways (Route 18) and on Broadway and Bardstown
Road (Route 23) since frequent service was added to those two routes in
February of last year, Barker said.
</SPAN><BR><SPAN></SPAN><BR><SPAN>The frequent service on Fourth Street is
also expected to attract more passengers, Barker said.
</SPAN><BR><SPAN></SPAN><BR><SPAN>The three frequent service routes combined
carry more than 40 percent of TARC's nearly 50,000 trips each weekday. Of
TARC's 35 routes, Fourth Street ranks third in weekday ridership, with more
than 4,000 boardings. </SPAN><BR><SPAN></SPAN><BR><SPAN>"Fourth Street
is an increasingly vibrant and important educational and cultural corridor in
Louisville," said Mayor Greg Fischer. "This improved TARC service makes it
easier for people to connect to jobs, schools, sporting events and cultural
attractions. Fourth Street has great potential for helping our city's economy
and people grow through new jobs and lifelong learning and a key element in
realizing that potential is reliable, frequent and convenient public
transportation." </SPAN><BR><SPAN></SPAN><BR><SPAN>Fischer noted the route
includes Spalding University, the University of Louisville Belknap campus and
the U of L Health Sciences Center just east of downtown.
</SPAN><BR><SPAN></SPAN><BR><SPAN>The route also provides service to Iroquois
Park and the Iroquois Amphitheater, Churchill Downs, Papa John's Cardinal
Stadium, the J.B. Speed Art Museum, Central Park, the Louisville Free Public
Library main branch; Fourth Street Live and the KFC Yum!
Center. </SPAN><BR><SPAN></SPAN><BR><SPAN>Congressman
John Yarmuth helped secure federal funding to begin TARC's frequent service on
Preston and Dixie highways and Broadway and Bardstown Road. The funding came
through the U.S. Department of Transportation's Congestion Mitigation and Air
Quality Improvement Program and was authorized by the Kentucky Transportation
Cabinet. </SPAN><BR><SPAN></SPAN><BR><SPAN>"I was proud to support federal
investments for TARC's frequent routes initiatives, and the success of these
programs has led to the improvements that begin today on the Fourth Street
route," Yarmuth said. "Riders from Iroquois Park to the U of L campus to
Market Street will gain from this new frequent route, and the reductions in
congestion and improvements in air quality will benefit all
Louisvillians." </SPAN><BR><SPAN></SPAN><BR><SPAN>At U of L, students,
faculty and staff rely on TARC to access educational and other destinations.
TARC and U of L formed a partnership 10 years ago for students, faculty and
staff to ride fare-free by showing their university photo identification card
when boarding a bus. Since then, the university community has logged more than
10 million TARC trips - more than a million trips a year, U of L Provost
Shirley Willihnganz said. </SPAN><BR><SPAN></SPAN><BR><SPAN>"Our
partnership means transportation does not have to be a barrier to education or
what life has to offer in Louisville," Willihnganz said. "From Fourth Street,
you can quickly get to the grocery store, doctor, downtown shopping and
restaurants - as well as to the KFC YUM! Center for a basketball or volleyball
game. The improved service is welcome - not just for U of L but for the entire
Louisville community." </SPAN><BR><SPAN></SPAN><BR><SPAN>Regular TARC fares
apply to frequent service routes including Fourth Street. One-way adult fare
is $1.75. For all fare categories and fees and online ticket purchasing, visit
<A
href="http://www.ridetarc.org">www.ridetarc.org</A>.</SPAN><BR><SPAN></SPAN><BR><SPAN>###
</SPAN><BR><SPAN></SPAN><BR><SPAN>TARC on Twitter: </SPAN><BR><SPAN><A
href="http://twitter.com/ridetarc">http://twitter.com/ridetarc</A>
</SPAN><BR><SPAN><A
href="http://www.twitter.com/ridetarc">www.twitter.com/ridetarc</A>
</SPAN><BR><SPAN></SPAN><BR><SPAN>TARC on Facebook: </SPAN><BR><SPAN><A
href="http://www.facebook.com/ridetarc">http://www.facebook.com/ridetarc</A>
</SPAN><BR><SPAN><A
href="http://www.facebook.com/ridetarc">http://www.facebook.com/ridetarc</A>
</SPAN><BR><SPAN></SPAN><BR><SPAN></SPAN><BR><SPAN></SPAN><BR><SPAN>----------------------------------------</SPAN><BR><SPAN>
</SPAN><BR><SPAN> This email was sent
by:</SPAN><BR><SPAN> Transit Authority of River City
(TARC)</SPAN><BR><SPAN> 1000 West
Broadway</SPAN><BR><SPAN> Louisville, KY, 40203,
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