<html><head><meta http-equiv="content-type" content="text/html; charset=utf-8"></head><body dir="auto"><div>This is a very interesting concept. Similarly, I once read a book for a class called Nudge. It discusses the many ways consumers' choices are "nudged" in one way or another by influences like product placement of opt-out versus opt-in theories. Very thought provoking. </div><div><br></div><div><br><br><br></div><div><br>On Dec 22, 2014, at 3:24 PM, Kevin Pearl via Nfbk <<a href="mailto:nfbk@nfbnet.org">nfbk@nfbnet.org</a>> wrote:<br><br></div><blockquote type="cite"><div>
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<div>While listening to the Freakonomics podcast today, I heard a former
Federationist, Ron Milliman. He appears about 7 minutes and 30 seconds
into the show. </div>
<div> </div>
<div>Here is a blurb from the page:</div>
<div> </div>
<div><font face="Times New Roman">+ </font><a style="href: "http://people.wku.edu/ron.milliman/"" target="_blank"><strong><font face="Times New Roman">Ronald Milliman</font></strong></a><font face="Times New Roman">, a longtime professor of marketing at Western Kentucky
University who, in part because he went blind, became a scholar of sound. We
discuss a few of his many studies, including “</font><a style="href: "http://freakonomics.com/media/Using%20Background%20Music%20to%20Affect%20the%20Behavior%20of%20Supermarket%20Shoppers.pdf"" target="_blank"><font face="Times New Roman">Using Background Music to Affect the
Behavior of Supermarket Shoppers</font></a><font face="Times New Roman">” and
“</font><a style="href: "http://freakonomics.com/media/Background%20Music%20on%20the%20Behavior%20of%20Restaurant%20Patrons.pdf"" target="_blank"><font face="Times New Roman">The Influence of Background Music on
the Behavior of Restaurant Patrons</font></a><font face="Times New Roman">.”</font></div>
<div> </div>
<div>Below is a link to the web page where you can ear the podcast. </div>
<div> </div>
<div><a title="http://freakonomics.com/2014/12/18/time-to-take-back-the-toilet-a-new-freakonomics-radio-podcast/" href="http://freakonomics.com/2014/12/18/time-to-take-back-the-toilet-a-new-freakonomics-radio-podcast/">http://freakonomics.com/2014/12/18/time-to-take-back-the-toilet-a-new-freakonomics-radio-podcast/</a></div></div></div>
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