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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>FYI,<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Todd<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>From: Jennifer Wright<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>FYI<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'><br></span><b><span style='font-family:"Arial","sans-serif"'>New Category On Apple's Online Store Targets Individuals With Impairments </span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'><o:p></o:p></span></p></div></div><blockquote style='margin-top:5.0pt;margin-bottom:5.0pt'><div><div><div><p class=MsoNormal><a name="_MailOriginalBody"><span style='font-size:10.5pt;font-family:"Calibri","sans-serif";color:black'>Article Link: </span></a><a href="http://mandrillapp.com/track/click/30489975/www.techtimes.com?p=eyJzIjoiRWJha0pUblIyNVh0SGVZMV9VWkUtNW92Z1UwIiwidiI6MSwicCI6IntcInVcIjozMDQ4OTk3NSxcInZcIjoxLFwidXJsXCI6XCJodHRwOlxcXC9cXFwvd3d3LnRlY2h0aW1lcy5jb21cXFwvYXJ0aWNsZXNcXFwvMTU2NzUxXFxcLzIwMTYwNTA5XFxcL25ldy1jYXRlZ29yeS1vbi1hcHBsZXMtb25saW5lLXN0b3JlLXRhcmdldHMtaW5kaXZpZHVhbHMtd2l0aC1pbXBhaXJtZW50cy5odG1cIixcImlkXCI6XCI2ZTRkOGY4YTI5MmM0MjZiYjg0NjBjMWFlOGM4OTFmZFwiLFwidXJsX2lkc1wiOltcImE0YjQwODZkOGNkYjZmYzNmNDU0MzQxN2M2NTQ5NzI2ZjhlMDEyMzZcIl19In0"><span style='font-size:10.5pt;font-family:"Calibri","sans-serif"'>http://www.techtimes.com/articles/156751/20160509/new-category-on-apples-online-store-targets-individuals-with-impairments.htm</span></a><span style='font-size:10.5pt;font-family:"Calibri","sans-serif";color:black'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p></div><div><p style='margin:0in;margin-bottom:.0001pt;line-height:15.6pt;box-sizing: border-box;font-variant-ligatures: normal;font-variant-position: normal;font-variant-numeric: normal;font-variant-alternates: normal;font-variant-east-asian: normal;widows: 1'><span style='font-size:13.5pt;font-family:"Arial","sans-serif";color:black'>People with disabilities can now find special equipment to suit their needs under the newly launched "Accessibility" section in </span><a href="http://mandrillapp.com/track/click/30489975/www.techtimes.com?p=eyJzIjoiVmdBTk9XWFhjTF9va2lfMUt4NFNXRUhqNE1ZIiwidiI6MSwicCI6IntcInVcIjozMDQ4OTk3NSxcInZcIjoxLFwidXJsXCI6XCJodHRwOlxcXC9cXFwvd3d3LnRlY2h0aW1lcy5jb21cXFwvYXJ0aWNsZXNcXFwvMTU2NDUyXFxcLzIwMTYwNTA3XFxcL2FwcC1zdG9yZS1zZWFyY2gtbWFsZnVuY3Rpb25zLWFwcGxlLXF1aWNrbHktZml4ZXMtaXQtd2hhdC1oYXBwZW5lZC5odG1cIixcImlkXCI6XCI2ZTRkOGY4YTI5MmM0MjZiYjg0NjBjMWFlOGM4OTFmZFwiLFwidXJsX2lkc1wiOltcIjBhMWQ2ZGE4YjJlMWQzMDk3YzdlZjgxNjJhYmMwNjAyNTM3MTcxYmNcIl19In0" target="_blank"><span style='font-size:13.5pt;font-family:"Arial","sans-serif";color:black;text-decoration:none'>Apple's online store</span></a><span style='font-size:13.5pt;font-family:"Arial","sans-serif";color:black'>.<o:p></o:p></span></p><p style='margin:0in;margin-bottom:.0001pt;line-height:15.6pt;box-sizing: border-box;font-variant-ligatures: normal;font-variant-position: normal;font-variant-numeric: normal;font-variant-alternates: normal;font-variant-east-asian: normal;widows: 1'><span style='font-size:13.5pt;font-family:"Arial","sans-serif";color:black'>Products found under this new category include accessories for Mac, iPad and iPhone devices specially designed to cater to the needs of people with vision, physical or learning impairments.<o:p></o:p></span></p><p style='margin:0in;margin-bottom:.0001pt;line-height:15.6pt;box-sizing: border-box;font-variant-ligatures: normal;font-variant-position: normal;font-variant-numeric: normal;font-variant-alternates: normal;font-variant-east-asian: normal;widows: 1'><span style='font-size:13.5pt;font-family:"Arial","sans-serif";color:black'>Rumors about Apple possibly selling such specialty items began circulating as early as the latter part of 2015. However, many of these speculations focused on the tech company offering the products through its retail outlets only.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:.5in;margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;line-height:15.6pt;box-sizing: border-box;font-variant-ligatures: normal;font-variant-position: normal;font-variant-numeric: normal;font-variant-alternates: normal;font-variant-east-asian: normal;widows: 1'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p style='margin:0in;margin-bottom:.0001pt;line-height:15.6pt'><span style='font-size:13.5pt;font-family:"Arial","sans-serif";color:black'>Having the </span><a href="http://mandrillapp.com/track/click/30489975/9to5mac.com?p=eyJzIjoidjNlMzZDaGxRMVVRVUJsNXJrWnd5RkNES2FjIiwidiI6MSwicCI6IntcInVcIjozMDQ4OTk3NSxcInZcIjoxLFwidXJsXCI6XCJodHRwOlxcXC9cXFwvOXRvNW1hYy5jb21cXFwvMjAxNlxcXC8wNVxcXC8wNVxcXC9hcHBsZS1zdG9yZS1hY2Nlc3NpYmlsaXR5LWFjY2Vzc29yaWVzXFxcL1wiLFwiaWRcIjpcIjZlNGQ4ZjhhMjkyYzQyNmJiODQ2MGMxYWU4Yzg5MWZkXCIsXCJ1cmxfaWRzXCI6W1wiN2IzOWIzNWQxYjk5OTY3ZTBiNTdmNmY3NTcyMmVmM2U2ZmY3MjkyM1wiXX0ifQ" target="_blank"><span style='font-size:13.5pt;font-family:"Arial","sans-serif";color:black;text-decoration:none'>new accessories</span></a><span style='font-size:13.5pt;font-family:"Arial","sans-serif";color:black'> available through the online store is a welcomed development that would help make shopping for such products much easier and convenient for consumers with disabilities.<o:p></o:p></span></p><p style='margin:0in;margin-bottom:.0001pt;line-height:15.6pt;box-sizing: border-box;font-variant-ligatures: normal;font-variant-position: normal;font-variant-numeric: normal;font-variant-alternates: normal;font-variant-east-asian: normal;widows: 1'><span style='font-size:13.5pt;font-family:"Arial","sans-serif";color:black'>Apple is also providing a Personal Pickup option for the new specialty items for customers who live within the vicinity of an Apple Store.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:13.5pt;margin-left:0in;line-height:15.6pt;box-sizing: border-box;font-variant-ligatures: normal;font-variant-position: normal;font-variant-numeric: normal;font-variant-alternates: normal;font-variant-east-asian: normal;widows: 1'><span style='font-size:13.5pt;font-family:"Arial","sans-serif";color:black'>Some of the products featured under the </span><a href="http://mandrillapp.com/track/click/30489975/www.apple.com?p=eyJzIjoiR01BLVpaNlZjNi0zQ0Y3blc3aHlaOHVpRl9vIiwidiI6MSwicCI6IntcInVcIjozMDQ4OTk3NSxcInZcIjoxLFwidXJsXCI6XCJodHRwOlxcXC9cXFwvd3d3LmFwcGxlLmNvbVxcXC91c1xcXC9zaG9wXFxcL2FjY2Vzc29yaWVzXFxcL2FsbC1hY2Nlc3Nvcmllc1xcXC9hY2Nlc3NpYmlsaXR5XCIsXCJpZFwiOlwiNmU0ZDhmOGEyOTJjNDI2YmI4NDYwYzFhZThjODkxZmRcIixcInVybF9pZHNcIjpbXCIzMWZlMDdhOTRmOTA4ODY2OTI0YjlhZGRhMmYyZGNlZTAwOGFlOTg1XCJdfSJ9" target="_blank"><span style='font-size:13.5pt;font-family:"Arial","sans-serif";color:black;text-decoration:none'>Accessibility category</span></a><span style='font-size:13.5pt;font-family:"Arial","sans-serif";color:black'> include the HumanWare Brailliant BI 32 Braille Display. This accessory allows people with vision impairments to navigate through OS X or iOS using a lightweight braille keyboard that connects to Apple devices through Bluetooth.<o:p></o:p></span></p><p style='margin:0in;margin-bottom:.0001pt;line-height:15.6pt;box-sizing: border-box;font-variant-ligatures: normal;font-variant-position: normal;font-variant-numeric: normal;font-variant-alternates: normal;font-variant-east-asian: normal;widows: 1'><span style='font-size:13.5pt;font-family:"Arial","sans-serif";color:black'>Another new product is the Skoog 2.0 Tactile Musical Interface for the iPad, which features multi-purpose buttons arranged on a five-sided cube. This accessory is designed to promote "expressive music making" through the help of responsive sounds made by tapping, twisting or squeezing the Skoog cube.<o:p></o:p></span></p><p style='margin:0in;margin-bottom:.0001pt;line-height:15.6pt;box-sizing: border-box;font-variant-ligatures: normal;font-variant-position: normal;font-variant-numeric: normal;font-variant-alternates: normal;font-variant-east-asian: normal;widows: 1'><span style='font-size:13.5pt;font-family:"Arial","sans-serif";color:black'>Apple's decision to focus on people with disabilities is expected to allow the company to expand its reach to a wider segment of consumers. So far, the Apple online store only has a limited selection of specialty items, but it is likely that the company will add more products to support the needs of customers with impairments.<o:p></o:p></span></p><p style='margin:0in;margin-bottom:.0001pt;line-height:15.6pt;box-sizing: border-box;font-variant-ligatures: normal;font-variant-position: normal;font-variant-numeric: normal;font-variant-alternates: normal;font-variant-east-asian: normal;widows: 1'><span style='font-size:13.5pt;font-family:"Arial","sans-serif";color:black'>This new campaign from one of the biggest tech companies in the world reinforces the idea that technology is an important tool that helps disabled consumers as well as those with special needs.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.5pt;font-family:"Calibri","sans-serif";color:black'><o:p> </o:p></span></p></div></div><p class=MsoNormal><img src="http://cdn.mailscanner.info/1x1spacer.gif" width="1" height="1" alt="Web Bug from http://mandrillapp.com/track/open.php?u=30489975&id=6e4d8f8a292c426bb8460c1ae8c891fd" /><img src="http://cdn.mailscanner.info/1x1spacer.gif" width="1" height="1" alt="Web Bug from http://mandrillapp.com/track/open.php?u=30489975&id=4399689766bc48daa1de229153aa21f3" /><o:p></o:p></p></div></blockquote></div></body></html>