<html><head><meta http-equiv="content-type" content="text/html; charset=utf-8"></head><body dir="auto"><div dir="ltr"></div><div dir="ltr"><br><br><br>Begin forwarded message:<br><br></div><blockquote type="cite"><div dir="ltr"><b>From:</b> TARC Communications <communications@ridetarc.org><br><b>Date:</b> June 18, 2025 at 16:00:59 EDT<br><b>To:</b> lonnie.t.swafford@gmail.com<br><b>Subject:</b> <b>TARC 2025 - what we heard</b><br><b>Reply-To:</b> TARC Communications <communications@ridetarc.org><br><br></div></blockquote><blockquote type="cite"><div dir="ltr">\ufeff
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<title>TARC 2025 - what we heard</title>
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<font face="lato, helvetica neue, helvetica, arial, sans-serif"><span style="font-size:27px">TARC 2025 Draft Plans - What We Learned</span></font>
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<td valign="top" class="mcnTextContent" style="padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
<p style="margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">TARC is excited to share what we learned from the over 2,900 surveys we received in the TARC 2025 Draft Plan phase! Below is information on who we heard from, and what the community had to say about the draft networks. </p>
<p data-end="546" data-start="509" style="margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">\U0001f5e3\ufe0f Here\u2019s who we heard from:</p>
<ul>
<li style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">High percentage of working adults</li>
<li style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">Nearly of one quarter of respondents 64 years or older</li>
<li style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">56% women, 44% Men</li>
<li style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">57% white, 36% Black</li>
<li style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;"><em><strong>More than 70% of respondents have ridden transit in the last month.</strong></em></li>
</ul>
\U0001f4aa Survey responses indicated strong support for the <strong>Enhanced Network</strong>. Respondents agreed that this network would:
<ul>
<li style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">Help them continue using TARC (62%)</li>
<li style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">Benefit people they care about (58%)</li>
<li style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">Support the majority of existing TARC riders (62%)</li>
</ul>
\U0001f4c9 In contrast, responses to the <strong>Limited Network</strong> were more negative across the same metrics:
<ul>
<li style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">Help them continue using TARC (35%)</li>
<li style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">Enable them to use TARC more frequently (22%)</li>
<li style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">Benefit people they care about (25%)</li>
<li style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">Support the majority of existing TARC riders (28%)</li>
</ul>
\u203c\ufe0f When asked about funding the Enhanced Network, survey participants expressed high levels of support:
<ul>
<li style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">A majority of riders stated they would support additional taxes to fund improvements (71%)</li>
<li style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">Stakeholders expressed even stronger support for potential funding measures (85%)</li>
</ul>
\U0001f51d When asked what TARC\u2019s highest priorities should be, the top responses were:
<ul>
<li style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">Top priority: Increasing service frequency (58%)</li>
<li style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">Second priority: Maintaining existing service levels (47%)</li>
<li style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">Runners up: More weekend (29%), rush hour (29%)</li>
<li style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">The lowest priority identified by both riders and stakeholders was the addition of new on-demand services (19% of riders and 3% of stakeholders).</li>
</ul>
In the coming weeks, the TARC Board of Directors will make a recommendation regarding the framework for the Enhanced Network.
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<a class="mcnButton " title="Summary of Draft Plan Engagement" href="https://ridetarc.us2.list-manage.com/track/click?u=cf80f6b071633f3a46abd9797&id=065c9fd463&e=58a1343874" target="_blank" style="font-weight: bold;letter-spacing: normal;line-height: 100%;text-align: center;text-decoration: none;color: #FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;display: block;">Summary of Draft Plan Engagement</a>
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<span style="font-family:lato,helvetica neue,helvetica,arial,sans-serif"><font color="#0071b9"><span style="font-size:22px"><strong>Learn more</strong></span></font></span><br>
<br>
<span style="font-family:arial,helvetica neue,helvetica,sans-serif">You can learn all about TARC 2025 <a href="https://ridetarc.us2.list-manage.com/track/click?u=cf80f6b071633f3a46abd9797&id=0329cf4a84&e=58a1343874" target="_blank" style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-decoration: underline;">on our website</a>. </span>
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<div class="vcard"><span class="org fn">TRANSIT AUTHORITY OF RIVER CITY</span><div class="adr"><div class="street-address">1000 W Broadway</div><span class="locality">Louisville</span>, <span class="region">KY</span> <span class="postal-code">40203-2031</span></div><br><a href="https://ridetarc.us2.list-manage.com/vcard?u=cf80f6b071633f3a46abd9797&id=fab42c3e70" class="hcard-download">Add us to your address book</a></div>
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