[Nfbmo] FW: [State-affiliate-leadership-list] Help us Promote Your Donation and Our National Auction!

Mon Nov 11 18:14:29 UTC 2013

Hi, folks. Please help us advertise our donation and our cyber auction. See
below.

Thank you.

Ga

ry

From: State-affiliate-leadership-list
[mailto:state-affiliate-leadership-list-bounces at nfbnet.org] On Behalf Of
Riccobono, Mark
Sent: Monday, November 11, 2013 9:01 AM
To: State Affiliate Leadership (state-affiliate-leadership-list at nfbnet.org)
Cc: Posner, Ilana
Subject: [State-affiliate-leadership-list] Help us Promote Your Donation and
Our National Auction!
Importance: High

The Bid for Equality, our online auction to support the work of the National
Federation of the Blind, will launch on November 29 (Black Friday), and run
through December 3 (Giving Tuesday)! We are gearing up to promote the
auction and the many exciting items available for bidding on a national
level, but we need your help to ensure that the auction reaches the widest
audience possible. Below are some ways you can help us spread the word in
your communities about the NFB and its online auction!

Social Media

We will be promoting the Bid for Equality on Twitter (
<http://www.twitter.com/nfb_voice> @NFB_voice) and Facebook (
<http://www.facebook.com/NationalFederationoftheBlind>
www.facebook.com/NationalFederationoftheBlind) and we encourage you to do
the same. There will be lots of content coming from the national social
media feeds for you to retweet or share, but we also encourage you to create
and personalize your own tweets and Facebook posts promoting the auction. It
would be a great idea to share specifically the item your affiliate donated
to the auction, as you will be able to easily personalize it. Below are
sample tweets and Facebook posts for reference.

Sample tweets: 

Bid on a #holiday #gift from our #auction and support the programs of the
NFB of <insert affiliate or chapter name> at the same time!
<http://bit.ly/19yhXeo> http://bit.ly/19yhXeo

Happy #GivingTuesday! Celebrate with us and support the work of the NFB by
shopping our online #auction!  <http://bit.ly/19yhXeo> http://bit.ly/19yhXeo

#FollowFriday Our Bid for Equality auction begins in 1 week! View our
must-have donations and encourage your family and friends to shop our
#auction  <http://bit.ly/19yhXeo> http://bit.ly/19yhXeo

This holiday season the NFB is #thankful for our great donation items! Make
your Bid for Equality at  <http://bit.ly/19yhXeo> http://bit.ly/19yhXeo 

Sample Facebook post:

 <http://www.facebook.com/NationalFederationoftheBlind> The National
Federation of the Blind Bid for Equality online auction is now open for
bidding! Help the NFB fund its work to provide blind Americans with the
tools they need to become independent and successful by sharing the auction
with your friends and family! There are a wide range of unique and exciting
auction items available, from exotic getaways to Puerto Rico and Costa Rica,
to a fun family-friendly trip to an apple farm in Connecticut. Visit
<http://bit.ly/19yhXeo> http://bit.ly/19yhXeo to bid now, and remember: the
future is in your bid!  

Thunderclap

Another easy way to spread the word about our Bid for Equality auction is by
joining and sharing with others our Thunderclap. Thunderclap is a social
media tool that amplifies your message by sending out a pre-planned tweet or
Facebook post at the same time from all the Facebook and Twitter users who
sign up for it. We are hoping to have five hundred people participate in our
Thunderclap, which will go out on the first day of the Bid for Equality
auction, November 29. You can join and/or share our Thunderclap at
<https://www.thunderclap.it/projects/6216-bid-for-equality-cyber-auction>
https://www.thunderclap.it/projects/6216-bid-for-equality-cyber-auction. 

Share Bid for Equality Flyers 

We have created a Bid for Equality flyer (attached and also available for
download on our Web site:
<https://nfb.org/images/nfb/documents/pdf/bid_for_equality_flyer.pdf>
https://nfb.org/images/nfb/documents/pdf/bid_for_equality_flyer.pdf) that
you can share with friends, family, and even local businesses. The target
audience for the Bid for Equality is mature and affluent shoppers, so you
may want to specifically target businesses such as upscale grocery stores
(Whole Foods, Harris Teeter), restaurants, and salons. You may also consider
checking with your church or your local coffee shop about posting a flyer on
their community bulletin board. Other businesses to consider sharing the
flyer with include country clubs, local souvenir stores (such as Greetings
and Readings), libraries, craft shows, and sporting shops.

Place a Radio Ad or PSA

Radio is a great way to reach the target audience for the Bid for Equality.
You may want to investigate opportunities for local radio spots or PSAs -
many radio stations have special deals or even free public service
announcement (PSA) space for nonprofit organizations. We recommend reaching
out to radio stations that attract an older, affluent audience, such as your
local NPR affiliate or a classical music station. 

Thank you in advance for your help in making the Bid for Equality a
successful auction!

Take the stress out of this year's holiday shopping with NFB's Bid for
Equality national online auction: Black Friday, Nov. 29, to Giving Tuesday,
Dec. 3. View our must-have donations and register
<http://www.biddingforgood.com/auction/AuctionHome.action?vhost=bid-for-equa
lity>  to make your Bid for Equality. The future is in your bid! 

-------------- next part --------------
A non-text attachment was scrubbed...
Name: Bid for Equality Flyer.pdf
Type: application/pdf
Size: 1089286 bytes
Desc: not available
URL: <http://nfbnet.org/pipermail/nfbmo_nfbnet.org/attachments/20131111/54f18088/attachment.pdf>
-------------- next part --------------
An embedded and charset-unspecified text was scrubbed...
Name: Untitled attachment 00073.txt
URL: <http://nfbnet.org/pipermail/nfbmo_nfbnet.org/attachments/20131111/54f18088/attachment.txt>