[Nfbmo] NFB Branding Messages

Julie McGinnity kaybaycar at gmail.com
Mon Feb 2 05:08:56 UTC 2015

Hi everyone,

We discussed the recent National Federation of the Blind branding
changes at this month's state board meeting, so to cheer you up at the
beginning of another work week, especially one as wet and frozen as
this one seems to be, I bring you... the federation branding messages.
I will paste them below and attach a document with them so that you
can keep these promising words as a part of your records.  Enjoy!

Our Tagline

Live the Life You Want

Our One Minute Message

The National Federation of the Blind knows that blindness is not the
characteristic that defines you or your future.  Every day we raise
the expectations of blind people, because low expectations create
obstacles between blind people and our dreams.  You can live the life
you want; blindness is not what holds you back.

Our Brand Promise

Together with love, hope, and determination, we transform dreams into reality.

Our Brand Value Proposition

I am filled with hope, energy, and love by participating in the
National Federation of the Blind because my expectations are raised,
my contributions make a difference to me and to others, and I can
celebrate the realization of my dreams with my Federation family.

Julie McGinnity
National Federation of the Blind performing arts division secretary,
Missouri Association of Guide dog Users President, National Federation
of the Blind of Missouri recording secretary,
graduate Guiding Eyes for the Blind 2008, 2014
"For we walk by faith, not by sight"
2 Cor. 7
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