<html>
<body>
<br>
Dear Fellow Federationists:<br><br>
Some of you may know that the National Federation of the Blind, acting
through President Maurer and the board of directors, has adopted a new
strategy to refresh our brand so that we can more easily communicate our
purpose and message to potential members, potential donors, and the
general public. In the coming weeks, we will be sending you more
information about our new brand and its components, but I wanted to give
you a head start on the process of activating the brand. The easiest part
of our new brand to implement, and one of its most useful and powerful
components, is known as the one-minute message.<br><br>
Often our members and supporters wonder, “How can I possibly explain what
the National Federation of the Blind is and does in a concise way?” The
one-minute message is designed to solve this problem. It can actually be
repeated in less than a minute, and can also be thought of as the
“elevator speech” (a short statement that could be used to describe the
NFB to a stranger during a short elevator ride). In addition to using the
one-minute message in speeches, presentations to civic groups, media
interviews, and the like, you can use the written form of the message on
your affiliate Web site or your chapter’s Facebook page, as a quote for
your e-mail signature, and more. The one-minute message is already
featured on the home page of our national Web site,
<a href="http://www.nfb.org">www.nfb.org</a>. You can also see an example
of how it can be used as an e-mail signature in my own signature below.
In short, the one-minute message should be memorized and used as often as
possible, wherever and whenever you can think of to use it. <br><br>
<br><br>
The one-minute message is:<br><br>
The National Federation of the Blind knows that blindness is not the
characteristic that defines you or your future. Every day we raise the
expectations of blind people, because low expectations create obstacles
between blind people and our dreams. You can have the life you want;
blindness is not what holds you back. <br><br>
<br><br>
Happy branding!<br><br>
Sincerely,<br><br>
Christopher S. Danielsen, J.D.<br>
Director of Public Relations<br>
National Federation of the Blind<br>
200 East Wells Street<br>
Baltimore, MD 21230<br>
Office: (410) 659-9314, extension 2330<br>
Mobile: (410) 262-1281<br>
E-mail:
<a href="mailto:cdanielsen@nfb.org">cdanielsen@nfb.org</a><br><br>
The National Federation of the Blind knows that blindness is not the
characteristic that defines you or your future. Every day we raise the
expectations of blind people, because low expectations create obstacles
between blind people and our dreams. You can have the life you want;
blindness is not what holds you back.<br><br>
To make a donation to the National Federation of the Blind Imagination
Fund campaign, please visit
<a href="http://www.nfb.org/ImaginingOurFuture">
www.nfb.org/ImaginingOurFuture</a>.<br><br>
<br>
</body>
</html>