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                                                                                                                        <td style="background-color:transparent; border-bottom:medium none; border-left:medium none; border-right:medium none; border-top:medium none"><a href="nfb.org"><img alt="National Federation of the Blind logo and tagline live the life you want" src="https://nfb.org/images/nfb/images/images/nfb-logo-for-email-template.jpg" style="background-color:transparent; border-color:currentcolor; border-style:solid; border-width:0px; display:block; height:220px; margin:0px; width:200px" /></a></td>
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                                                                        <h1><span style="font-family: calibri, sans-serif; font-size: 24pt;">Business Owners Needed for Independent Study</span></h1>

                                                                        <p><span style="font-family: calibri, sans-serif; font-size: 14pt;">The National Federation of the Blind is searching for blind and low-vision<strong> small business owners or employees who are heavily involved in running the business's online presence</strong> to participate in one hour of user testing of the accessibility and usability of a business managing platform. Compensation of $150.00 will be provided. If you meet the following criteria and are interested in participating, please email me.</span></p>

                                                                        <p><span style="font-family: calibri, sans-serif; font-size: 14pt;">Please note, in addition to this short questionnaire, there will be an additional ten minute phone call to determine whether or not you are a fit for this particular study. To start, please answer the questions below:</span></p>

                                                                        <ol>
                                                                                <li><span style="font-family: calibri, sans-serif; font-size: 14pt;">You are over the age of 18 and mostly/completely rely on screen reading software on your computer.</span></li>
                                                                                <li><span style="font-family: calibri, sans-serif; font-size: 14pt;">You are heavily involved in managing the business's online presence (as an owner or as an employee, not a freelancer).</span></li>
                                                                                <li><span style="font-family: calibri, sans-serif; font-size: 14pt;">The business has to have a physical location as well as an online presence and is Business to Customer, not Business to Business.</span></li>
                                                                                <li><span style="font-family: calibri, sans-serif; font-size: 14pt;">The business is either a retail business (grocery store, pharmacy, pet store, etc.) or provides a service in one of the following six groups:</span>
                                                                                <ul>
                                                                                        <li><span style="font-family: calibri, sans-serif; font-size: 14pt;">Group 1. Plumbers, electricians, builders and HVAC services</span></li>
                                                                                        <li><span style="font-family: calibri, sans-serif; font-size: 14pt;">Group 2. Financial, tax or insurance services</span></li>
                                                                                        <li><span style="font-family: calibri, sans-serif; font-size: 14pt;">Group 3. Fitness (personal trainer/yoga)</span></li>
                                                                                        <li><span style="font-family: calibri, sans-serif; font-size: 14pt;">Group 4. Health and beauty (beauty salons/hairdressers/ physiotherapy, etc.)</span></li>
                                                                                        <li><span style="font-family: calibri, sans-serif; font-size: 14pt;">Group 5. Events (party planners/weddings/funerals, photographers)</span></li>
                                                                                        <li><span style="font-family: calibri, sans-serif; font-size: 14pt;">Group 6. Educational (tutors/music teachers/professional coaching)</span></li>
                                                                                </ul>
                                                                                </li>
                                                                                <li><span style="font-family: calibri, sans-serif; font-size: 14pt;">In addition to your computer, you have access to a second device: phone, tablet with internet connection, or a landline. Also you consent to being observed remotely and recorded while conducting user testing.</span></li>
                                                                        </ol>

                                                                        <p><span style="font-family: calibri, sans-serif; font-size: 14pt;">If interested, please confirm that you meet all of the above criteria and, if so, please reply to <a href='https://nfb.org/civicrm/mailing/url?u=22601&qid=5899553' rel='nofollow'>sdubnow@nfb.org</a> with the subject line "Small merchant BUILD study" and the following information:</span></p>

                                                                        <p><span style="font-family: calibri, sans-serif; font-size: 14pt;">Name:<br />
                                                                        Phone Number:<br />
                                                                        Date of Birth:<br />
                                                                        Screen reader used on computer/laptop:</span></p>

                                                                        <p><span style="font-family: calibri, sans-serif; font-size: 14pt;">Thank you.</span></p>
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