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<DIV>Greetings to all!</DIV>
<DIV>Success! Outstanding! Overwhelming!</DIV>
<DIV> </DIV>
<DIV>The following was introduced at the national convention this summer in
Orlando, Florida.</DIV>
<DIV> </DIV>
<DIV>Please read and share the terrific news.</DIV>
<DIV>Take notice on the numbers provided.</DIV>
<DIV> </DIV>
<DIV>snap! Crackle! Pop!</DIV>
<DIV> </DIV>
<DIV>Warmly,</DIV>
<DIV>Joe </DIV>
<DIV> </DIV>
<DIV> </DIV>
<DIV>We care. We share. We grow. We make a difference<BR>Joe Ruffalo,
President
<BR>National Federation of the Blind of New Jersey <BR>973 743
0075<BR>nfbnj1@verizon.net<BR><A
href="http://www.nfbnj.org">www.nfbnj.org</A></DIV>
<DIV>Raising Expectations To Live The Life You Want!Your old car keys can be
keys to literacy for the blind.<BR>Donate your unwanted vehicle to us by
clicking <BR>www.carshelpingtheblind.org <BR>or call 855 659 9314<BR></DIV>
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<DIV><FONT size=3 face=Calibri>*** </FONT></DIV>
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<DIV>Greetings Fellow Federationists!</DIV>
<DIV><FONT size=3 face=Calibri></FONT> </DIV>
<DIV>I hope this finds you well. Thank you for your support and enthusiasm
for
our back-to-school partnership with Kellogg's this year. The launch of the
Rice
Krispies Treats Braille and audio "Love Notes" has garnered a tremendous
amount
of attention, and we appreciate your role in supporting this important
program.
I want to be sure you are aware that every order includes a letter in
Braille
and a "NFB/RKT" Braille alphabet card which reinforce the importance of
Braille
literacy and the resources offered by the National Federation of the
Blind.</DIV>
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<DIV>Important Update:</DIV>
<DIV>Beyond anyone's expectations, the initial supply of audio boxes and
stickers was depleted in less than three weeks! Their website and our "Feel
the
Love" webpage<<A
href="https://nfb.org/feelthelove">https://nfb.org/feelthelove</A>> have
been
updated to reflect this. We are working with Kellogg's to explore the
possibility of producing more. In the meantime, we can still promote the
program
and our partnership, but we do want people to know they are currently "sold
out." This is a testament to the power and enthusiasm of this audience and
has
sent a powerful and positive message to Kellogg's.</DIV>
<DIV>What You Can Do:</DIV>
<DIV>If you would like to place an order, especially for a classroom or
group of
kids, please call Kellogg's Consumer Affairs at
1-800-962-1413<tel:1-800-962-1413>. They may be able to help you get
your
hands on some and it will encourage Kellogg's to order more knowing the
demand
is still strong. You can also send an email through the Rice Krispies
Contact Us
page<<A
href="https://www.ricekrispies.com/en_US/contact-us.html">https://www.ricekrispies.com/en_US/contact-us.html</A>>.</DIV>
<DIV>Coverage Update:</DIV>
<DIV>Kellogg's has been "blown away" by the response to this program. We
hope
this is just the beginning of a strong, long-term partnership. Highlights of
the
press coverage include articles in USA Today<<A
href="https://www.usatoday.com/story/money/2018/08/07/kelloggs-rice-krispies-treats-offer-snack-notes-visually-impaired/918050002/">https://www.usatoday.com/story/money/2018/08/07/kelloggs-rice-krispies-treats-offer-snack-notes-visually-impaired/918050002/</A>>,
the Huffington Post<<A
href="https://www.huffingtonpost.com/entry/rice-krispies-treats-inclusivity-braille-stickers_us_5b69d358e4b0de86f4a5ee1a">https://www.huffingtonpost.com/entry/rice-krispies-treats-inclusivity-braille-stickers_us_5b69d358e4b0de86f4a5ee1a</A>>,
and a video interview from the floor of the NY Stock Exchange<<A
href="https://cheddar.com/videos/rice-krispies-makes-treats-more-accessible">https://cheddar.com/videos/rice-krispies-makes-treats-more-accessible</A>>.</DIV>
<DIV><FONT size=3 face=Calibri></FONT> </DIV>
<DIV>With over 260 million impressions so far, our name, reputation, and
role in
the project have reached a broad audience. Our Tweets alone via @NFB_voice
have
had a potential reach of more than 100,000 people. Additionally, the video
featuring NFB member Eme Mitchell-Butler<<A
href="https://youtu.be/hKZdT3VkHVI">https://youtu.be/hKZdT3VkHVI</A>> has
had
close to 1 million views on YouTube and more than 1.3 million views on
Facebook.</DIV>
<DIV><FONT size=3 face=Calibri></FONT> </DIV>
<DIV>Be on the lookout for a mini podcast episode about our partnership
featuring President Riccobono and Kellogg's VP Jessica Waller in the next
week
or so. Don't hesitate to reach out with comments, questions, or
feedback!</DIV>
<DIV><FONT size=3 face=Calibri></FONT> </DIV>
<DIV>Have a wonderful holiday weekend.</DIV>
<DIV><FONT size=3 face=Calibri></FONT> </DIV>
<DIV>Best,</DIV>
<DIV>Kirsten</DIV>
<DIV><FONT size=3 face=Calibri></FONT> </DIV>
<DIV>Kirsten Mau</DIV>
<DIV>Director of Marketing and Communications</DIV>
<DIV>National Federation of the Blind</DIV>
<DIV>(410) 659-9314, extension 2244 | KMau@nfb.org</DIV>
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