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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link="#467886" vlink="#96607D" style='word-wrap:break-word'><div class=WordSection1><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><div><div style='border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-family:"Calibri",sans-serif;mso-ligatures:none'>From:</span></b><span style='font-family:"Calibri",sans-serif;mso-ligatures:none'> smturner.234@gmail.com <smturner.234@gmail.com> <br><b>Sent:</b> Wednesday, September 18, 2024 12:29 PM<br><b>To:</b> dr.carolyn.peters@gmail.com; 'Colleen Roth' <n8tnv52@outlook.com>; luannbowers4@gmail.com; 'Kathy Legg' <kalegg0220@gmail.com>; patrinkle@icloud.com; dgventure915@gmail.com; babyruth2@windstream.net; Grob702@gmail.com; president.capital.nfboh@gmail.com; TurnerW794@gmail.com; Astover@kent.edu; masquenadadouglas@icloud.com; schiemja@gmail.com; marianne@denningweb.com; 'Shawn Martin' <smartin494@roadrunner.com>; info@onhconsulting.com; williams.joann054@gmail.com; 'Barbara Pierce' <barbara.pierce9366@gmail.com>; WO.Turner5@sbcglobal.net; grobinson513@icloud.com; daveperry509@gmail.com; mollybrockman83@gmail.com; delcenia@prodigy.net; kinshuk.tella@gmail.com; mmoore11@kent.edu<br><b>Cc:</b> rchpay7@gmail.com; SMTurner.234@gmail.com<br><b>Subject:</b> Attention, this is of the importance: National Federation of the Blind Brand Standards<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Good Morning, Ohio Presidents, Membership and Publicity Committees,<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>This year of 2024, President Payne appointed me as the Chair of the Publicity Committee. I take this role seriously and will do my best to bring you up-to-date information. When I hear a matter that is vital to Ohio productivity, I research a resolution. <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>So, last night there was a question on the changing of the “One Minute Message”. This is true; along with the brand and important contents of who we are as an organization and our beliefs.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>It is now called, “The Belief Message”<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Therefore, I urge you to become familiar, and go through the information below with your respective Chapters, Divisions and Committee members. Even if they are in multiple entities in the Ohio Affiliate, it doesn’t hurt to repeat the info.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>If you would like to read the info online instead of below, go to<o:p></o:p></p><p class=MsoNormal>NFB.ORG/Brand<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Thank you for your commitment to the cause.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Suzanne<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>///<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img width=463 height=179 style='width:4.8263in;height:1.868in' id="Picture_x0020_88" src="cid:image001.jpg@01DB09C3.E259F2E0" alt="National Federation of the Blind logo and tagline live the life you want"></span><o:p></o:p></p><p class=MsoNormal><b>Brand Standards<o:p></o:p></b></p><p class=MsoNormal><b><a href="https://nfb.org/brandstandards">nfb.org/brandstandards</a><br>Updated January 2024</b><o:p></o:p></p><p class=MsoNormal><b>Overview<o:p></o:p></b></p><p class=MsoNormal><b>Our Brand Architecture<o:p></o:p></b></p><p class=MsoNormal>Our brand is made up of the ideas, values, characteristics, and qualities for which the National Federation of the Blind wants to be known. The brand architecture defines our brand. It is a reminder of our organizational values as we make decisions and take action. The brand architecture guided the creation of the one-minute model and the tagline, and it should also guide all of our other messaging. The components of the brand architecture are not necessarily intended to be used as external messages, but you may find that some of them can be. Some of our leaders find the brand promise to be a particularly powerful and resonant statement and use it in speeches, presentations, and documents. The elements of the brand architecture are as follows:<o:p></o:p></p><p class=MsoNormal><b>Tag Line<o:p></o:p></b></p><p class=MsoNormal>Live the life you want<o:p></o:p></p><p class=MsoNormal><b>Big Brand Idea<o:p></o:p></b></p><p class=MsoNormal>The most authentic voice in blindness<o:p></o:p></p><p class=MsoNormal><b>Brand Positioning<o:p></o:p></b></p><p class=MsoNormal>The National Federation of the Blind is the only organization directed by blind people that believes in our full capacity and has the power, diversity, determination, and love to transform our dreams into reality.<o:p></o:p></p><p class=MsoNormal><b>Brand Values<o:p></o:p></b></p><p class=MsoNormal><b>Believe in blind people<o:p></o:p></b></p><p class=MsoNormal>We believe in the capabilities of blind people; we take action to advance the aspirations of the blind; and we create a loving community where we learn to be our most powerful selves. Our faith in the capacity and dignity of blind individuals is at the heart of our mission.<o:p></o:p></p><p class=MsoNormal><b>Lead courageously<o:p></o:p></b></p><p class=MsoNormal>Our members and partners count on our expertise and our resolve. We will never shy away from the effort to surmount obstacles and raise expectations in pursuit of richer, fuller lives for all blind people. We have led this fight and made significant progress on the road to complete freedom and equality for the blind.<o:p></o:p></p><p class=MsoNormal><b>Champion collective action<o:p></o:p></b></p><p class=MsoNormal>We know we can’t do this work alone. The power of our membership acting through the democratic process, along with the support of our partners, enables us to engage in collective action with the expectation of self-determination and full participation in society by blind people.<o:p></o:p></p><p class=MsoNormal><b>Foster inclusion<o:p></o:p></b></p><p class=MsoNormal>We recognize the diverse strengths, talents, experiences, and perspectives of our members, staff, and friends; and we cultivate an environment that is welcoming and inclusive for all. We provide a loving, supportive, and encouraging community that shares in the challenges and triumphs of all blind people.<o:p></o:p></p><p class=MsoNormal><b>Dream big<o:p></o:p></b></p><p class=MsoNormal>We know that blindness need not hold you back. We want our community to feel empowered to dream big; and we’ll work with determination so those dreams can be realized. There are no limits to what we can accomplish.<o:p></o:p></p><p class=MsoNormal><b>Brand Personality<o:p></o:p></b></p><p class=MsoNormal>These are the distinguishing qualities and characteristics of the National Federation of the Blind. Personality attributes are key to the culture of the organization, both who you are and who you aspire to be.<o:p></o:p></p><p class=MsoNormal><b>Transformative<o:p></o:p></b></p><p class=MsoNormal>This personality trait is embodied by the ideas of:<o:p></o:p></p><p class=MsoNormal>Forward-thinking<br>Expert<br>Innovative<br>Sagacious<o:p></o:p></p><p class=MsoNormal><b>Motivating<o:p></o:p></b></p><p class=MsoNormal>This personality trait is embodied by the ideas of:<o:p></o:p></p><p class=MsoNormal>Encouraging<br>Courageous<br>Ambitious<br>Reliable<o:p></o:p></p><p class=MsoNormal><b>Powerful<o:p></o:p></b></p><p class=MsoNormal>This personality trait is embodied by the ideas of:<o:p></o:p></p><p class=MsoNormal>Bold<br>Driven<br>Leader<br>Influential<o:p></o:p></p><p class=MsoNormal><b>Inviting<o:p></o:p></b></p><p class=MsoNormal>This personality trait is embodied by the ideas of:<o:p></o:p></p><p class=MsoNormal>Warm<br>Inclusive<br>Collaborative<br>Loving<o:p></o:p></p><p class=MsoNormal><b>Brand Experience<o:p></o:p></b></p><p class=MsoNormal><i>I feel hopeful and motivated because of the love and encouragement within the National Federation of the Blind to grow and achieve my dreams while also contributing to advance our collective aspiration for all blind people to be valued and respected in society.</i><o:p></o:p></p><p class=MsoNormal><b>The Belief Message<o:p></o:p></b></p><p class=MsoNormal>The National Federation of the Blind advances the lives of its members and all blind people in the United States. We know that blindness is not the characteristic that defines you or your future. Every day we raise the expectations of blind people, because low expectations create obstacles between blind people and our dreams. Our collective power, determination, and diversity achieve the aspirations of all blind people.<o:p></o:p></p><p class=MsoNormal><b>One-Minute Model<o:p></o:p></b></p><p class=MsoNormal>Key messages should be a part of a library of talking and writing points you use in communicating with our target audiences. Think of our messages as the cornerstone of our written and verbal communications for years to come. Consistent, repetitive use of our key messages will greatly contribute to the ability of staff, board members, members, and other supporters to communicate effectively on behalf of the National Federation of the Blind.<o:p></o:p></p><ul style='margin-top:0in' type=disc><li class=MsoNormal style='mso-list:l0 level1 lfo3'><a href="https://nfb.org/images/nfb/publications/brand-standards/nfbaudiences.htm">Target Audiences</a><o:p></o:p></li><li class=MsoNormal style='mso-list:l0 level1 lfo3'><a href="https://nfb.org/images/nfb/publications/brand-standards/nfbkeymessages.htm">Full Key Messages and Examples</a><o:p></o:p></li></ul><p class=MsoNormal><b>Visual Identity<o:p></o:p></b></p><p class=MsoNormal>Visual identity is an important part of any brand. It can consist of your logo, your website, your printed materials, your office space, your employee attire or uniform, and the art on your walls. All these visual elements play an important role in communicating your brand to insiders and outsiders alike. Today, visual identity can be even more important due to unlimited opportunities for visuals on websites, social media, and videos.<o:p></o:p></p><p class=MsoNormal>If all National Federation of the Blind visuals share a cohesive look, it emphasizes the message that we are all part of one unified organization working together.<o:p></o:p></p><p class=MsoNormal>The logo of the National Federation of the Blind, which was redesigned in 2014, is a strong reflection of our organizational characteristics and values. The logo consists of three elements: a symbol and two text elements—our name and tagline.<o:p></o:p></p><p class=MsoNormal>The symbol features six identical “icons,” or stylized people holding canes in a circle. These icons are updated, contemporary version of our previous “Whozit” icon. They are displayed united in a circle and convey a feeling of moving together as one. This represents our key values of collective action, full participation, love, and democracy.<o:p></o:p></p><p class=MsoNormal>Each individual icon faces forward conveying action and inviting the viewer to engage. It commands respect and is more inviting than an icon facing to the side. By representing action, movement, freedom, and warmth, the icon represents our brand.<o:p></o:p></p><p class=MsoNormal>Together, the six icons convey the personality of the NFB—inspirational, innovative, powerful, and inviting. They demonstrate we are not alone; we are a group, a team, a family, working together.<o:p></o:p></p><p class=MsoNormal>The colors (blue, orange, green) represent optimism, love, unity, hope, confidence, growth, and energy—all of which are important to our brand. The variation of colors also reminds us that we are a diverse organization and each of us has something to contribute.<o:p></o:p></p><p class=MsoNormal>The font of the text is san serif, which is clean and more readable for those with low vision. The logo places more emphasis on the words “of the blind” in order to call attention to that important and powerful aspect of our organization. The tagline font is italic to imply the energy and action we want people to take in order to “Live the life you want.” The text in the logo represents power and action.<o:p></o:p></p><p class=MsoNormal>By each affiliate, chapter, and division consistently using the same logo and design elements across the entire organization, we build a strong, national brand and minimize confusion about who we are.<o:p></o:p></p><p class=MsoNormal><b>Our Logo<o:p></o:p></b></p><p class=MsoNormal>Our logo is a critical part of our brand and visual identity. To build a unified brand, it must be used consistently across our organization. To make this easier, we have outlined the details of how it should be used here.<o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=288 height=199 style='width:3.0in;height:2.0763in' id="Picture_x0020_87" src="cid:image002.jpg@01DB09C3.E259F2E0" alt="The rectangle version of the National Federation of the Blind logo and tagline with symbol, logotype, and full logo delineated."></span> <span style='mso-ligatures:none'><img border=0 width=216 height=177 style='width:2.25in;height:1.8472in' id="Picture_x0020_86" src="cid:image003.jpg@01DB09C3.E259F2E0" alt="The square version of the National Federation of the Blind logo and tagline with symbol, logotype, and full logo delineated."></span><o:p></o:p></p><p class=MsoNormal>The National Federation of the Blind logo is made up of a symbol and logotype that are to always appear together in proportion. If the logo is enlarged or reduced, it should always be treated as one unit and sized proportionately.<o:p></o:p></p><p class=MsoNormal>“National Federation of the Blind” is typeset in Corbel.<br>“Live the life you want.” is typeset in Gabriola.<o:p></o:p></p><p class=MsoNormal><b>Logo Variations<o:p></o:p></b></p><p class=MsoNormal>There are two approved versions of our logo: rectangle and square. Any other variations are not to be created or used.<o:p></o:p></p><p class=MsoNormal>When space is limited is it acceptable to use the logo without the tagline: Live the life you want.<o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=360 height=131 style='width:3.75in;height:1.368in' id="Picture_x0020_85" src="cid:image004.jpg@01DB09C3.E259F2E0" alt="The rectangle version of the National Federation of the Blind logo"><img border=0 width=216 height=215 style='width:2.25in;height:2.243in' id="Picture_x0020_84" src="cid:image005.jpg@01DB09C3.E259F2E0" alt="The square version of the National Federation of the Blind logo"></span><o:p></o:p></p><p class=MsoNormal><b>Logo: Clear Space<o:p></o:p></b></p><p class=MsoNormal>In order to make our logo clearly visible in all applications, we have set a “clear space” area where no text or graphics should appear. This will ensure our logo is visible and legible in all applications.<o:p></o:p></p><p class=MsoNormal>The clear space around the logo is equal to the height of the text "OF THE BLIND".<o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=445 height=108 style='width:4.6319in;height:1.125in' id="Picture_x0020_83" src="cid:image006.jpg@01DB09C3.E259F2E0" alt="The National Federation of the Blind logo and tagline with the height of the OF THE BLIND text highlighted."></span><o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=288 height=129 style='width:3.0in;height:1.3472in' id="Picture_x0020_82" src="cid:image007.jpg@01DB09C3.E259F2E0" alt="The rectangle version of the National Federation of the Blind logo with clear space outlined."><img border=0 width=216 height=239 style='width:2.25in;height:2.493in' id="Picture_x0020_81" src="cid:image008.jpg@01DB09C3.E259F2E0" alt="The square version of the National Federation of the Blind logo with clear space outlined."></span><o:p></o:p></p><p class=MsoNormal><b>Logo: Misuses<o:p></o:p></b></p><p class=MsoNormal>Do not stretch or distort the logo.<o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=293 height=88 style='width:3.0486in;height:.9166in' id="Picture_x0020_80" src="cid:image009.jpg@01DB09C3.E259F2E0" alt="A stretched out version of the National Federation of the Blind logo with an X over it."></span><o:p></o:p></p><p class=MsoNormal>Do not scale the elements separately.<o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=269 height=104 style='width:2.7986in;height:1.0833in' id="Picture_x0020_79" src="cid:image010.jpg@01DB09C3.E259F2E0" alt="A version of the NFB logo with the symbol very large and the text small. There is an X over all elements."></span><o:p></o:p></p><p class=MsoNormal>Do not change the position of the elements.<o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=246 height=101 style='width:2.5625in;height:1.0555in' id="Picture_x0020_78" src="cid:image011.jpg@01DB09C3.E259F2E0" alt="The NFB logo with the symbol in it's proper spot, but the text of the logo is turned up on a diagonal. There is an X over all elements."></span><o:p></o:p></p><p class=MsoNormal>Do not change the colors of the logo.<o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=246 height=90 style='width:2.5625in;height:.9375in' id="Picture_x0020_77" src="cid:image012.jpg@01DB09C3.E259F2E0" alt="The NFB logo with three icons in blue and three in orange and the text in green rather than black. There is an X over all elements."></span><o:p></o:p></p><p class=MsoNormal><b>Logo: Color Format<o:p></o:p></b></p><p class=MsoNormal><b>Logo Colors<o:p></o:p></b></p><p class=MsoNormal>Our full color logo contains gradients. This means the main colors, blue, green, and orange are a blend of different shades of those colors. This gives us a few shades of each color to use as primary colors.<o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=164 height=144 style='width:1.7083in;height:1.5in' id="Picture_x0020_76" src="cid:image013.jpg@01DB09C3.E259F2E0" alt="Blue Colors: Left: Pantone 3005 Right: Pantone 294"><img border=0 width=164 height=144 style='width:1.7083in;height:1.5in' id="Picture_x0020_75" src="cid:image014.jpg@01DB09C3.E259F2E0" alt="Green Colors: Left: Pantone 357 Right Pantone 355"><img border=0 width=164 height=144 style='width:1.7083in;height:1.5in' id="Picture_x0020_74" src="cid:image015.jpg@01DB09C3.E259F2E0" alt="Orange Colors: Left: Pantone 021 Right Pantone 173"><img border=0 width=94 height=144 style='width:.9791in;height:1.5in' id="Picture_x0020_73" src="cid:image016.jpg@01DB09C3.E259F2E0" alt="Black color swatch"></span><o:p></o:p></p><p class=MsoNormal><b>Color Codes (HEX)<o:p></o:p></b></p><p class=MsoNormal>Light blue: #0076BB<br>Dark blue: #002E6D<br>Orange: #D2451E<br>Dark green: #1A5632<br>Light green: #00953B<o:p></o:p></p><p class=MsoNormal><b>Full Color<o:p></o:p></b></p><p class=MsoNormal>Below is the approved color logo for use on light-colored or white backgrounds. The words National Federation should always be in black. The words "OF THE BLIND" should always be in Pantone 3005.<o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=288 height=111 style='width:3.0in;height:1.1527in' id="Picture_x0020_72" src="cid:image017.jpg@01DB09C3.E259F2E0" alt="The rectangle version of the National Federation of the Blind logo in full color."><img border=0 width=252 height=149 style='width:2.625in;height:1.5486in' id="Picture_x0020_71" src="cid:image018.jpg@01DB09C3.E259F2E0" alt="The square version of the National Federation of the Blind logo with the blue, Pantone 3005 OF THE BLIND text delineated."></span><o:p></o:p></p><p class=MsoNormal><b>One Color<o:p></o:p></b></p><p class=MsoNormal>When color printing is not an option, the logo should ideally only appear in 100% black in either the rectangle or square format.<o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=288 height=105 style='width:3.0in;height:1.0972in' id="Picture_x0020_70" src="cid:image019.jpg@01DB09C3.E259F2E0" alt="The rectangular National Federation of the Blind logo in black ink."></span> <span style='mso-ligatures:none'><img border=0 width=204 height=232 style='width:2.125in;height:2.4166in' id="Picture_x0020_69" src="cid:image020.jpg@01DB09C3.E259F2E0" alt="The square National Federation of the Blind logo in black ink."></span><o:p></o:p></p><p class=MsoNormal><b>White Reversed<o:p></o:p></b></p><p class=MsoNormal>A white reversed-out version of the logo may be used when the background is dark and the full color logo does not show up well. This logo will show up in white and the background color will show up as-is, not black.<o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=567 height=208 style='width:5.9097in;height:2.1666in' id="Picture_x0020_68" src="cid:image021.jpg@01DB09C3.E259F2E0" alt="The National Federation of the Blind logo in white on a black background. Left is the rectangle logo and right is the square logo."></span><o:p></o:p></p><p class=MsoNormal><b>Affiliate Logo<o:p></o:p></b></p><p class=MsoNormal>The affiliate logo consists of the national logo with the addition of the state name in all caps, right aligned, between the words "OF THE BLIND" and our tagline live the life you want. These have been created for all affiliates. Contact <a href="mailto:communicationsteam@nfb.org">communicationsteam@nfb.org</a> if you need the files.<o:p></o:p></p><p class=MsoNormal>Below are examples for the National Federation of the Blind of Alabama:<o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=288 height=122 style='width:3.0in;height:1.2708in' id="Picture_x0020_67" src="cid:image022.jpg@01DB09C3.E259F2E0" alt="The National Federation of the Blind of Alabama rectangle logo with tagline logo in full color."></span> <span style='mso-ligatures:none'><img border=0 width=204 height=257 style='width:2.125in;height:2.6736in' id="Picture_x0020_66" src="cid:image023.jpg@01DB09C3.E259F2E0" alt="The National Federation of the Blind of Alabama square logo with tagline in full color."></span><o:p></o:p></p><p class=MsoNormal><b>Chapter Logos<o:p></o:p></b></p><p class=MsoNormal>There are two layout options for both configurations (square and rectangle) of the chapter logo. The rectangle configuration options consist of the affiliate logo with the addition of the chapter name either in an arc or in a straight line above the words National Federation. The square configuration options consist of the affiliate logo with the addition of the chapter name either in an arc over the symbol or in a straight line below the words LIve the life you want. These can be created for all chapters. Contact <a href="mailto:communicationsteam@nfb.org">communicationsteam@nfb.org</a> if you need your logo.<o:p></o:p></p><p class=MsoNormal>Below are examples for the National Federation of the Blind of Massachusetts, Springfield Chapter and the National Federation of the Blind of South Carolina, Anderson Chapter:<o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=288 height=135 style='width:3.0in;height:1.4097in' id="Picture_x0020_65" src="cid:image024.jpg@01DB09C3.E259F2E0" alt="The National Federation of the Blind of Massachusets rectangle logo with Springfield Chapter in an arc overtop the logo. "></span> <span style='mso-ligatures:none'><img border=0 width=204 height=287 style='width:2.125in;height:2.993in' id="Picture_x0020_64" src="cid:image025.jpg@01DB09C3.E259F2E0" alt="The NFB of Massachusets square logo with Springfield Chapter in an arc overtop the logo. "></span><o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=288 height=122 style='width:3.0in;height:1.2708in' id="Picture_x0020_63" src="cid:image026.jpg@01DB09C3.E259F2E0" alt="The NFB of South Carolina rectangle logo with Anderson Chapter in a straight line and underlined above the words National Federation."></span> <span style='mso-ligatures:none'><img border=0 width=202 height=293 style='width:2.1041in;height:3.0486in' id="Picture_x0020_62" src="cid:image027.jpg@01DB09C3.E259F2E0" alt="The NFB of South Carolina square logo with a line and Anderson Chapter in a straight line below the words live the life you want."></span><o:p></o:p></p><p class=MsoNormal><b>Division Logos<o:p></o:p></b></p><p class=MsoNormal>The division logos consist of the national logo with the addition of the division name in all caps, right aligned, between the words OF THE BLIND and our tagline live the life you want.<o:p></o:p></p><p class=MsoNormal>Below are examples for the National Federation of the Blind National Organization of Parents of Blind Children division logos:<o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=288 height=134 style='width:3.0in;height:1.3958in' id="Picture_x0020_61" src="cid:image028.jpg@01DB09C3.E259F2E0" alt="The rectangle National Federation of the Blind logo with the National Organization of Parents of Blind Children Division appearing under the words “OF THE
BLIND” and the tagline below that."></span> <span style='mso-ligatures:none'><img border=0 width=204 height=268 style='width:2.125in;height:2.7916in' id="Picture_x0020_60" src="cid:image029.jpg@01DB09C3.E259F2E0" alt="The square National Federation of the Blind logo with the National Organization of Parents of Blind Children Division appearing under the words “OF THE BLIND” and the tagline below that."></span><o:p></o:p></p><p class=MsoNormal><b>State Division Logos<o:p></o:p></b></p><p class=MsoNormal>The state division logos consist of the national logo with the addition of the state division name in all caps, right aligned, between the words OF THE BLIND and our tagline live the life you want.<o:p></o:p></p><p class=MsoNormal>Below are examples for the National Federation of the Blind Maryland Association of Blind Merchants division logos:<o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=288 height=134 style='width:3.0in;height:1.3958in' id="Picture_x0020_59" src="cid:image030.jpg@01DB09C3.E259F2E0" alt="The rectangle National Federation of the Blind logo with the Maryland Association of Blind Merchants Division listed under the words “OF THE BLIND”. Tagline below that."></span> <span style='mso-ligatures:none'><img border=0 width=204 height=269 style='width:2.125in;height:2.7986in' id="Picture_x0020_58" src="cid:image031.jpg@01DB09C3.E259F2E0" alt="The square National Federation of the Blind logo with the Maryland Association of Blind Merchants Division listed under the words “OF THE BLIND”. Tagline below that."></span><o:p></o:p></p><p class=MsoNormal>Contact Suzanne Shaffer Schildwachter at <a href="mailto:sshaffer@nfb.org">sshaffer@nfb.org</a> or (410) 659-9314, extension 2264 for all logo files. Different file formats are available including JPG or EPS (vector). If you are working with a printing company the EPS file is the best file to share with them as well as a copy of this brand standards guide.<o:p></o:p></p><p class=MsoNormal><b>Our Icons<o:p></o:p></b></p><p class=MsoNormal>Our symbol is made up of 6 colored icons. We do not recommend using this symbol without the name of our organization as that is our full logo. However, you may use one of the icons by themselves.<o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=678 height=275 style='width:7.0625in;height:2.868in' id="Picture_x0020_57" src="cid:image032.jpg@01DB09C3.E259F2E0" alt="Icon in full color: blue, green, and orange"></span><br><span style='mso-ligatures:none'><img border=0 width=423 height=275 style='width:4.4097in;height:2.868in' id="Picture_x0020_56" src="cid:image033.jpg@01DB09C3.E259F2E0" alt="Icon in black and reversed out white on black"></span><o:p></o:p></p><p class=MsoNormal><b>Icon Variations<o:p></o:p></b></p><p class=MsoNormal>Some simple variations can be made or added to our icon. For instance, a mortar board can be added for use by the students division. These files can be created by the national office art department when approved. Contact <a href="mailto:communicationsteam@nfb.org">communicationsteam@nfb.org</a> if you need a file or have an idea.<o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=224 height=250 style='width:2.3333in;height:2.6041in' id="Picture_x0020_55" src="cid:image034.jpg@01DB09C3.E259F2E0" alt="The blue icon with a mortar board on its head."></span><o:p></o:p></p><p class=MsoNormal><b>OTHER VARIATIONS<o:p></o:p></b></p><p class=MsoNormal>When appropriate, for instance for the parents division, the icons can be used in simple groupings to simulate a family or parent and child.<o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=298 height=250 style='width:3.1041in;height:2.6041in' id="Picture_x0020_54" src="cid:image035.jpg@01DB09C3.E259F2E0" alt="Three icons together. The blue icon is the largest with a slightly shorter orange icon in the center and a small (childsize) green icon on the right. "></span> <span style='mso-ligatures:none'><img border=0 width=190 height=250 style='width:1.9791in;height:2.6041in' id="Picture_x0020_53" src="cid:image036.jpg@01DB09C3.E259F2E0" alt="A larger blue icon with a small (childsize) green icon."></span><o:p></o:p></p><p class=MsoNormal><b>Websites<o:p></o:p></b></p><p class=MsoNormal>All division, affiliate, and chapter websites should follow these branding guidelines. Please use these logos and colors. If you have an existing website, we can assist you with prioritizing and executing these updates when appropriate. Please contact <a href="mailto:communicationsteam@nfb.org">communicationsteam@nfb.org</a> with any questions or to discuss further.<o:p></o:p></p><p class=MsoNormal><b>Social Media Imagery<o:p></o:p></b></p><p class=MsoNormal>Most social media sites (Facebook, Twitter, etc.) have two main image areas: A small image and a larger image. The small image should be one of our icons; any of the three color options is acceptable. For the larger image we recommend using the full logo on a white or light blue background. If you want to switch it up once in a while, a great photo of blind people living the lives they want is also a good option.<o:p></o:p></p><p class=MsoNormal>These logo files are not high resolution so please do not copy and use them. If you would like usable logo files, contact <a href="mailto:communicationsteam@nfb.org">communicationsteam@nfb.org</a>.<o:p></o:p></p><p class=MsoNormal><b>SMALL IMAGE<o:p></o:p></b></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=595 height=180 style='width:6.2013in;height:1.875in' id="Picture_x0020_52" src="cid:image037.jpg@01DB09C3.E259F2E0" alt="The green, orange, and blue icons sized for the small image area on social media sites."></span><o:p></o:p></p><p class=MsoNormal><b>LARGE IMAGE<o:p></o:p></b></p><p class=MsoNormal><b>Facebook</b><o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=427 height=158 style='width:4.4513in;height:1.6458in' id="Picture_x0020_51" src="cid:image038.jpg@01DB09C3.E259F2E0" alt="The NFB of Alabama logo centered inside a blue background for the large image area on facebook."></span><o:p></o:p></p><p class=MsoNormal><b>Twitter</b><o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=525 height=149 style='width:5.4722in;height:1.5486in' id="Picture_x0020_50" src="cid:image039.jpg@01DB09C3.E259F2E0" alt="The NFB of Alabama logo centered inside a blue background for the large image area on twitter."></span><o:p></o:p></p><p class=MsoNormal><b>Fonts<o:p></o:p></b></p><p class=MsoNormal><b>Primary Font: San Serif<o:p></o:p></b></p><p class=MsoNormal>A san serif font such as, Calibri, Arial, Helvetica, etc. should be used for body copy for letters, brochures, and general correspondence. San serif fonts are more readable for our low-vision members. If your correspondence is targeted to blind or low-vision persons, it is recommended that your body copy be no smaller than 14 point. If you are mailing anything FREE MATTER FOR THE BLIND, the font MUST be 14 point or larger. Example:<o:p></o:p></p><p class=MsoNormal>Calibri Regular ABCDEFG abcdefg 12345#!?<br><i>Calibri Italic </i> <i>ABCDEFG abcdefg 12345#!?</i><br><b>Calibri Bold </b> <b> ABCDEFG abcdefg 12345#!?</b><br><b><i>Calibri Bold Italic</i></b> <b><i>ABCDEFG abcdefg 12345#!?</i></b><o:p></o:p></p><p class=MsoNormal><b>Email Font<o:p></o:p></b></p><p class=MsoNormal>It is recommended that you use a san serif font for the text of your emails as well, although it does not have to be 14 point since everyone can set their digital devices to render in a font size that is helpful to them.<o:p></o:p></p><p class=MsoNormal><b>Secondary Font: Serif<o:p></o:p></b></p><p class=MsoNormal>If you like you may use a serif font such as, Palentino, Times, Adobe Garamond, etc., can be used for titles and headlines to provide emphasis and a point of contrast. Example:<o:p></o:p></p><p class=MsoNormal>Adobe Garamond Regular ABCDEFG abcdefg 12345#!?<br><i>Adobe Garamond Italic </i> <i>ABCDEFG abcdefg 12345#!?</i><br><b>Adobe Garamond Bold ABCDEFG abcdefg 12345#!?<br><i>Adobe Garamond Bold Italic ABCDEFG abcdefg 12345#!?</i></b><o:p></o:p></p><p class=MsoNormal><b>Applications: Email Signature<o:p></o:p></b></p><p class=MsoNormal>Please use these guidelines when creating your NFB email signature. To keep a consistent look and feel throughout emails that leave the organization, it is important to use a consistent email signature.<o:p></o:p></p><p class=MsoNormal><b>Affiliate, Chapter, and Division Email Signatures<o:p></o:p></b></p><p class=MsoNormal>Please use an email signature that uses your name; NFB title; the NFB division, affiliate, or chapter you represent; email address; and phone number. Include a link to <a href="https://www.nfb.org/">nfb.org</a> and/or your affiliate or division website, such as <a href="http://www.blindparents.org/">blindparents.org</a> or <a href="http://www.nfbmd.org/">nfbmd.org</a>.<o:p></o:p></p><p class=MsoNormal>Use the NFB tagline “Live the life you want” in your signature. While it has become common for people to include inspirational or thought-provoking quotes in their personal email signatures, this is not appropriate for Federation communications.<o:p></o:p></p><p class=MsoNormal>If you or your affiliate, chapter, or division is active on social media with an NFB-related social media account, add that as well, such as “Follow me on Twitter @riccobono.” Please avoid including personal social media handles in your NFB signature.<o:p></o:p></p><p class=MsoNormal>Due to the complexities of including graphics in email signatures, we do not recommend using the NFB logo in your signature at this time.<o:p></o:p></p><p class=MsoNormal>If you would like to include language about the NFB philosophy, you may include the statement below crafted from our one-minute message.<o:p></o:p></p><p class=MsoNormal>Please use a black, sans serif 12 point font.<o:p></o:p></p><p class=MsoNormal><b>Examples<o:p></o:p></b></p><p class=MsoNormal>If you would like a Word doc that you can use to copy and paste this text and then replace with your personal details, contact <a href="mailto:communicationsteam@nfb.org">communicationsteam@nfb.org</a>.<o:p></o:p></p><p class=MsoNormal>1. Here is an example of a signature with all of these elements:<o:p></o:p></p><p class=MsoNormal>Jane Smith, President<br>National Federation of the Blind of Greater Utopia<br><a href="mailto:president@utopia.nfb.org">president@utopia.nfb.org</a><br>(888) 867-5309<br><a href="https://www.nfb.org/">www.nfb.org</a><br><a href="http://www.utopia.nfb.org">www.utopia.nfb.org</a><br>Follow us @NFButopia<br>Live the life you want.<o:p></o:p></p><p class=MsoNormal>The National Federation of the Blind is a community of members and friends who believe in the hopes and dreams of the nation’s blind. Every day we work together to help blind people live the lives they want.<o:p></o:p></p><p class=MsoNormal>2. Here is an example of a simplified signature:<o:p></o:p></p><p class=MsoNormal>Jane Smith, President<br>National Federation of the Blind of Greater Utopia<br><a href="mailto:president.nfb.utopia@gmail.com">president.nfb.utopia@gmail.com</a><br>(888) 867-5309<br><a href="http://www.nfb.org">www.nfb.org</a><br>Live the life you want.<o:p></o:p></p><p class=MsoNormal><b>Applications: Stationery<o:p></o:p></b></p><p class=MsoNormal>When to use: Letterhead is to be used in formal correspondence, letters, etc., to external audiences.<o:p></o:p></p><p class=MsoNormal>A letterhead template Word file has been created for all state affiliates. Please contact Suzanne Shaffer Schildwachter at <a href="mailto:sshaffer@nfb.org">sshaffer@nfb.org</a> or (410) 659-9314, extension 2264, if you require the template. Templates can be created for divisions and chapters as well; please contact Suzanne to request.<o:p></o:p></p><p class=MsoNormal>A 10-up business card template has also been created in Word for all state affiliates. The information on the card can be personalized for you, or if you are comfortable editing text boxes in Word you may. Any office supply store should have 10-up sheets that are perforated for printing business cards from your own printer. If you would like to have your cards printed with a local printing company, contact Suzanne for a 1-up card.<o:p></o:p></p><p class=MsoNormal><b>Letterhead<o:p></o:p></b></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=448 height=600 style='width:4.6666in;height:6.25in' id="Picture_x0020_49" src="cid:image040.jpg@01DB09C3.E259F2E0" alt="A graphic of the layout of the NFB letterhead with the logo at the top and the contact info along the bottom."></span><o:p></o:p></p><p class=MsoNormal><b>Business Cards 10-up<o:p></o:p></b></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=439 height=631 style='width:4.5694in;height:6.5694in' id="Picture_x0020_48" src="cid:image041.jpg@01DB09C3.E259F2E0" alt="A graphic of a sheet of business cards with the square logo on the left and the contact info on the right."></span><o:p></o:p></p><p class=MsoNormal><b>Applications: Marketing Materials<o:p></o:p></b></p><p class=MsoNormal>We want to present a unified brand when attending events such as Meet the Blind Month activities. To that end we have (in the past) printed table banners, podium stickers, and small NFB flags for all affiliates. Other options might be table-cloths or T-shirts with the national, state, or chapter logo on them (examples below). If you require logo files or help setting up files for your printer, please contact <a href="mailto:communicationsteam@nfb.org">communicationsteam@nfb.org</a>.<o:p></o:p></p><p class=MsoNormal>In order to ensure a unified brand, please also send any artwork you plan to have printed to <a href="mailto:communicationsteam@nfb.org">communicationsteam@nfb.org</a> for approval.<o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=238 height=324 style='width:2.4791in;height:3.375in' id="Picture_x0020_47" src="cid:image042.jpg@01DB09C3.E259F2E0" alt="A graphic of a T-shirt with the square logo on the pocket area of the front of the T-shirt."><img border=0 width=239 height=324 style='width:2.493in;height:3.375in' id="Picture_x0020_46" src="cid:image043.jpg@01DB09C3.E259F2E0" alt="A graphic of a T-shirt with a larger rectangle logo across the back of the T-shirt."></span><o:p></o:p></p><p class=MsoNormal><span style='mso-ligatures:none'><img border=0 width=500 height=234 style='width:5.2083in;height:2.4375in' id="Picture_x0020_45" src="cid:image044.jpg@01DB09C3.E259F2E0" alt="A graphic of a tablecloth with the rectangle NFB logo on the front of the table."></span><o:p></o:p></p><p class=MsoNormal><b>Photography<o:p></o:p></b></p><p class=MsoNormal>Photos are an important part of our branding because they help tell our story. We want to show the general public that blind people can do all the things they can do and that we are active, interesting, and productive members of society.<o:p></o:p></p><p class=MsoNormal>When taking photos be sure that your camera is set to take the largest file size photo. This ensures the photo will be usable for both print and web. Low resolution files can only be used on the web or for social media. When taking photos of anyone (especially children) it is important to get a signed media release to avoid problems. Below is a sample media release.<o:p></o:p></p><p class=MsoNormal>If you do not have an aspiring photographer but find that you have a need for photos, we do have a library at the national center. Please contact the library at <a href="mailto:JtBLibrary@nfb.org">jtblibrary@nfb.org</a> or call (410) 659-9314, extension 2310 with specific requests.<o:p></o:p></p><p class=MsoNormal><b>Media Release<o:p></o:p></b></p><p class=MsoNormal><b>National Federation of the Blind Media Release and Permission<o:p></o:p></b></p><p class=MsoNormal>The NATIONAL FEDERATION OF THE BLIND often takes photographs and video of children and adults for educational and promotional purposes. These images may be used in printed materials, on our website, and in training and promotional videos. We may also send them to the news media.<o:p></o:p></p><p class=MsoNormal>I give permission to the NATIONAL FEDERATION OF THE BLIND and other NATIONAL FEDERATION OF THE BLIND event program partners to use my image or likeness, or the image or likeness of my participating minor child, in materials produced by the NATIONAL FEDERATION OF THE BLIND for promotional and educational purposes, or for any other purpose, and in any manner and medium.<br>__________________________________ __________________<br>SIGNATURE DATE<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Suzanne ,,<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-family:"Arial",sans-serif'>Suzanne M. Hartfield Turner<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial",sans-serif'>National Federation of the Blind of Ohio<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial",sans-serif'>Executive Board of Director<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial",sans-serif'>Ohio Legislative Director<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial",sans-serif'>Cleveland Chapter, President<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial",sans-serif'>(216P: ) 990-6199<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial",sans-serif'>W: NFBOhio.ORG<o:p></o:p></span></p><p class=MsoNormal>Facebook: <a href="https://www.facebook.com/ohiosblind/photos/"><span style='color:#0563C1'>https://www.facebook.com/ohiosblind/photos/</span></a><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:12.0pt;margin-right:0in;margin-bottom:12.0pt;margin-left:0in;line-height:18.0pt'><span style='font-family:"Arial",sans-serif;color:#333333'><o:p> </o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:12.0pt;margin-right:0in;margin-bottom:12.0pt;margin-left:0in;line-height:18.0pt'><span style='font-family:"Arial",sans-serif;color:#333333'>Together, with love, hope, and determination, the members of the National Federation of the Blind transform dreams into reality. You can live the life you want, blindness does not hold you back.<o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>