[NFBofSC] Lego launches bricks with braille

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Lego launches bricks with Braille
https://www.deccanherald.com/international/lego-launches-bricks-with-braille
-875705.html

UPDATED: AUG 20 2020.

Danish toy maker Lego said Thursday it was launching a new version of its
iconic plastic bricks featuring Braille for the blind or visually impaired
in seven countries.

The bricks have the same shape as the regular ones, but the studs on top are
rearranged. "The bricks are molded so that the studs on top reflect
individual letters and numbers in the Braille alphabet while remaining fully
compatible with the Lego system," a statement from the company said.

The bricks also feature a printed version of the symbol or letter.
Lego said it wanted to encourage blind and visually impaired children to
explore new ways of learning to read and write.
"With thousands of audio books and computer programs on the market today,
fewer young people are learning Braille. Yet, individuals with blindness or
impaired vision all over the world rely on Braille to work, study and enjoy
their daily lives to the fullest," Lego said.

The new bricks will first be sold in Brazil, Britain, Denmark, France,
Germany, Norway and the United States, before being extended to another
13 countries in early 2021.

In 2019, Lego allocated 25 per cent of its earnings to the Lego Foundation,
which helps disadvantaged children.