[Nfbv-announce] Fw: [Nfbnet-members-list] The NFB's Bid for Equality online auction is just 9 days away

Wed Nov 20 16:29:47 UTC 2013

----- Original Message ----- 
From: Riccobono,Mark (by way of David Andrews <dandrews at visi.com>) 
To: nfbnet-members-list at nfbnet.org 
Sent: Wednesday, November 20, 2013 1:54 AM
Subject: [Nfbnet-members-list] The NFB's Bid for Equality online auction is just 9 days away

The NFB's Bid for Equality online auction is just 9 days away, launching on November 29 (Black Friday), and running through December 3 (Giving Tuesday)! Your time and effort spent coordinating packages is much appreciated! Now, we need your help promoting our Bid for Equality and your fantastic packages to ensure that the auction reaches the widest audience possible. Below are some ways you can help us spread the word in your communities about the NFB and its online auction!

Thunderclap

An easy and effective way to spread the word about our Bid for Equality auction prior to the auction's launch is by joining and sharing with others our Thunderclap. Thunderclap is a social media tool that amplifies an organization's message by sending out a pre-planned tweet or Facebook post at the same time from each Facebook and Twitter user who signs up. Our goal is to have 500 people support our Thunderclap message, which will go out on the first day of the Bid for Equality auction, November 29, only if we reach our goal. If we do not meet our goal by the start of our auction, the message will not be shared at all. Please support our Thunderclap and ask your network for their support as well. You can support and share our Thunderclap at https://www.thunderclap.it/projects/6216-bid-for-equality-cyber-auction .

Share Bid for Equality Flyers

We have created a Bid for Equality flyer (attached and also available for download on our Web site: https://nfb.org/images/nfb/documents/pdf/bid_for_equality_flyer.pdf) that you can share with friends, family, and even local businesses. The target audience for the Bid for Equality is mature and affluent shoppers, so you may want to specifically target businesses such as upscale grocery stores (Whole Foods, Harris Teeter), restaurants, and salons. You may also consider checking with your church or your local coffee shop about posting a flyer on their community bulletin board. Other businesses to consider sharing the flyer with include country clubs, local souvenir stores (such as Greetings and Readings), libraries, craft shows, and sporting shops.

Social Media

We will be promoting the Bid for Equality on Twitter (@NFB_voice) and Facebook ( www.facebook.com/NationalFederationoftheBlind) and we encourage you to do the same. There will be a lot of content coming from the national social media feeds for you to retweet or share, but we also encourage you to create and personalize your own tweets and Facebook posts promoting the auction. It would be a great idea to share specifically the item your affiliate donated to the auction, as you will be able to easily personalize it. Below are sample tweets and Facebook posts for reference.

Sample tweets:
#FollowFriday Our Bid for Equality auction begins in 1 week! View our must-have donations and encourage your family and friends to shop our #auction http://bit.ly/1a9vJnI

This holiday season the NFB is #thankful for our great donation items! Make your Bid for Equality at http://bit.ly/1a9vJnI

Bid on a #holiday #gift from our #auction and support the programs of the NFB of <insert affiliate or chapter name> at the same time! http://bit.ly/1a9vJnI

Happy #GivingTuesday! Celebrate with us and support the work of the NFB by shopping our online #auction! http://bit.ly/1a9vJnI 

Sample Facebook post:
The National Federation of the Blind Bid for Equality online auction is now open for bidding! Help the NFB fund its work to provide blind Americans with the tools they need to become independent and successful by sharing the auction with your friends and family!There are a wide range of unique and exciting auction items available, from exotic getaways to Puerto Rico and Costa Rica, to a fun family-friendly trip to an apple farm in Connecticut. Visit http://bit.ly/1a9vJnI to bid now, and remember: the future is in your bid! 

Place a Radio Ad or PSA

Radio is a great way to reach the target audience for the Bid for Equality. You may want to investigate opportunities for local radio spots or PSAs - many radio stations have special deals or even free public service announcement (PSA) space for nonprofit organizations. We recommend reaching out to radio stations that attract an older, affluent audience, such as your local NPR affiliate or a classical music station.

Thank you in advance for your help in making the Bid for Equality a successful auction! If you have any questions, please contact Ilana Posner at (410) 659-9314, extension 2283, or at iposner at nfb.org.  

Mark A. Riccobono, M.S.ed
Executive Director, Jernigan Institute
NATIONAL FEDERATION OF THE BLIND
200 East Wells Street at Jernigan Place
Baltimore, Maryland 21230
Phone: (410) 659-9314 ext. 2357
Fax: (410) 659-5129
Email: mriccobono at nfb.org
Twitter: @Riccobono
Web: www.nfb.org

Take the stress out of this year's holiday shopping with NFB's Bid for Equality national online auction: Black Friday, Nov. 29, to Giving Tuesday, Dec. 3. View our must-have donations and register to make your Bid for Equality. The future is in your bid! 

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