[nfbwatlk] FW: [Brl-coordinators] New Perkins Brailler

[Nightingale, Noel]

Thought some on this list might find this of interest. 

-----Original Message-----
From: brl-coordinators-bounces at nfbnet.org [mailto:brl-coordinators-bounces at nfbnet.org] On Behalf Of Ruby Polk
Sent: Wednesday, December 10, 2008 12:54 AM
To: david.andrews at nfbnet.org
Subject: [Brl-coordinators] New Perkins Brailler

NEW PERKINS BRAILLER

 >From the Editor of the Matilda Ziegler Magazine for the blind.

To All  Readers:

It's a sunny morning in Watertown, MA, with a temperature in the mid-60s and Mother Nature in the midst of her glorious autumnal show of color.  I'm on the well-manicured campus of Perkins School for the Blind, where I have come for the introduction of a redesigned icon.

Today would be the first opportunity for Perkins students- and me--to see the Next Generation Perkins/APH Brailler.

I entered the stately Howe Building and made my way over squeaky-clean tile floors to the auditorium, where students were awaiting the start of the presentation.

Standing in front of a large, round wooden table was David Morgan, general manager of Perkins Products, the entity responsible for re-thinking the brailler.  On the table sat four of his brand-new creations, and David showed me the brailler's finer points as we discussed the design process.

He explained that Perkins Products began conceptualizing an updated brailler about three years ago, but the "real work" started a year later, with intensive user research in places like India, Mexico, South Africa and Malawi.  Researchers heard how dust and dirt can jam the machines in India, how teachers in Malawi have just one brailler to pass around an entire school, and how American users wished for something easier to carry.

Perkins engineers paid close attention to these comments, and they responded by making their next-generation brailler more portable, with a lighter weight and a smaller size.  This machine weighs about 25 percent, or three pounds, less, and its footprint has been reduced, with dimensions that are
12 inches long, 10 inches wide and six inches high.  A new built-in handle in the base is easy to grip.  The brailler's keys have been redesigned to require less force, so the machine is more comfortable to use over a longer period of time.  Keys are now lower to the table surface, making it easier to position fingers comfortably.

The color of the keys has been changed to white, which contrasts with the brailler's colorful body, aiding those with low vision.  The new machine is less noisy, and it has a muted end-of-line bell.  At the back of the brailler is a retractable reading rest, which holds the paper flat, making it easier to proofread.  Located on the front of the machine, margin guides are easier to grasp and hold.  These are now easily accessible, and do not require reaching around to the back.  The paper-feed knobs have a flatter shape, making them easier to hold and turn.  This brailler takes paper up to
8-1/2 inches wide and 14 inches long.

I'm sure braillists will appreciate these many improvements, but I'm betting that the most popular feature will be the easy-erase button.  Simply depressing one key deletes an incorrect cell, letting the user braille over the original one.

As you might expect, the Next Generation Perkins/APH Brailler, its official name, looks and feels very different from the classic version, which Perkins will continue to sell.

Although the original design is cherished, it went unchanged for 57 years, and Perkins thought they were losing a lot of young people with it--that it wasn't quite "cool enough," according to David.  Hip or not, the engineers saw no need to do a complete redesign, he said.  They kept everything that was great about the original and put it in new packaging, making the machine lighter and more portable.

Those familiar with the classic know it is constructed of heavy-duty metal.
The next- generation brailler still has mostly all-metal construction inside, and the same embossing mechanisms, but the exterior shell is made of ABS plastic.  This polycarbonate is a high-impact engineered plastic, like that used on aircraft.  Perkins Products believes this plastic will prove to be more durable.

It certainly is more colorful, as the brailler's exterior housing comes in a vivid shade similar to sky blue.

This color, known as APH blue, will be the only one available until the spring, when there will be two more color choices: raspberry and midnight blue.

How did the color and initials of American Printing House for the Blind end up on a Perkins product?  David explained that APH actually had started designing its own brailler a few years ago.  After learning that Perkins was already redesigning the classic brailler, APH decided to shelve its project.
They joined forces with the school and supported Perkins's redesign by underwriting much of the research and development costs.

In exchange for the Printing House's contribution, the letters a p and h were added to the brailler's name, and APH blue was the first color to be offered.  They also have exclusive distribution rights within the United States and U.S. territories for the first six months of the product launch.
Buyers using Federal Quota Funds will have to make their purchases through APH.  By spring 2009, however, Perkins Products expects that all the resellers who carried its braillers in the past will offer the new one.

The Next Generation Perkins/APH Brailler came on the United States market in October at a price of $650, which, refreshingly, is $40 less than the classic.  It has a warranty of one year on parts and labor.  International orders will be accepted after the first of the year.  For developing countries with lower and middle incomes, purchase subsidies will be available, as they are for the classic model.

Some of the next-generation braillers will undoubtedly end up back in the country where they were made.  While the components are mostly American, some parts are sourced from southeast Asia.  Final assembly takes place in India at an ISO 9001 factory, which meets U.S. standards, and about 80 percent of its workers have some kind of disability.

Perkins Products has developed a marketing strategy for this brailler, the centerpiece of which is a special Web site.  Perkinsbrailler.org features a song written especially for the brailler by blind recording artist Raul Midon.  His "Next Generation" is a very catchy tune, and if you like it enough, you can even download a ringtone to your cell phone.

After the marketing presentation was concluded, David left the Howe Building with me.  I asked him what the next project is for Perkins Products, and found out that an electric version of the redesigned brailler will be coming to market in a year or so.

I then asked how the introduction has been going for this brailler.  David said he's pleased that the machine has generated a great deal of attention, and thinks that sales will be stimulated as word gets out.

With obvious pride, he mentioned that professionals in the blindness field have called the Next Generation Perkins/APH Brailler "revolutionary."  As we said our goodbyes, David added a final thought: "If it builds interest and excitement for braille, then it's done its job."

The Next Generation Perkins/APH Brailler certainly is a great present for Louis Braille's 200th birthday in January-or this month it could even be a nice holiday gift for yourself or someone very special.